Social Media Manager

Biscayne Bay Brewing Company


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Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. 

The Role:

The Social Media Manager is responsible for building out the social components of our brewery– including but not limited to: social media management, promotions, customer acquisition and engagement, content strategy, content creation, analytics and reporting. 

Responsibilities:

  • Support Head of Marketing in execution of digital marketing campaigns for social media, fan acquisition, and content creation.
  • Maintain brewery social networks with updates, posts news, dates, content, etc.
  • Create content calendars and schedule and oversee posting across all socials
  • Share up to date best practices and sharing the results of their content, posts, and campaigns on social media platforms.
  • Contribute to the design and creation of digital assets, including photo and video content.
  • Heavy research of craft beer communities and social media analysis
  • Quantify success and efficiency of digital promotions, social engagement and partnerships
  • Update and deliver weekly social media analytics reports 
  • Develop original content strategy, and create or source the content as needed
  • Stay well versed in the latest updates to social media platforms, and identify trends and platforms in digital marketing and social media
  • Track specific milestones, including email, social, plays and views, hashtags and ROI against project goals.
  • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for clients

    Qualifications:

  • Must have at least 3 years’ experience in social media and/or digital marketing
  • Strong analytical background
  • Excellent communication oral and written skills
  • Proficiency with content creation tools i.e. Photoshop, Final Cut Pro or other video and photo editing platforms.
  • Must be proficient with Excel, Powerpoint or Keynote and be comfortable with collaboration and asset management tools like Google Drive, Dropbox, and the like.
  • Candidate must be motivated, creative, innovative, organized, detail oriented and accustomed to working under tight deadlines.
  • Bachelor’s Degree is preferred.
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