Content and Social Media Manager
Archer Roose Collective
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Archer Roose Collective is seeking a highly motivated, creative individual with experience and a passion for connecting with current and future customers.
The Content and Social Media Manager will administer the company’s content creation and social media marketing and advertising and includes but is not limited to:
Deliberate planning, strategy, goal setting and metrics that drive Archer Roose business goals
Create a regular publishing schedule and promote content through social advertising.
Leverage the right tools to manage your content.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing).
Routinely work with Sales team to coordinate special offers, programs, campaigns etc.
Manage or oversee all social advertising campaigns.
Develop relevant content topics to reach the company’s target customers.
Create, curate, and manage all published content (images, video, written and audio/podcast).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).This position is full time salaried with benefits.
This position is full time salaried with benefits.
Qualifications and Experience
Possesses knowledge and experience in the tenets of traditional marketing.
Demonstrates creativity and documented immersion in social media.
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
Displays ability to effectively communicate information and ideas in written and video format.
Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.