Director of Marketing

Columbus Brewing Company


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Job Posting:  Director of Marketing

Location: Columbus, Ohio

Reports to: Vice President

The Director of Marketing is responsible for the oversight of all marketing related programs for Columbus Brewing Company. The successful candidate will be a strategic partner to the business, an outstanding manager, and have strong brand building experience.

Responsibilities Include:

  • Lead the development and execution of Columbus Brewing Company’s overall vision, brand positioning, tone, and voice.
  • Develop, execute, and evaluate an overall marketing strategy, ensuring consistency in message across all communications. 
  • Collaborate with executive team to maintain strategic plans that align and enhance the company’s initiatives.
  • Create and execute a strategy for consumer development to attract new customers to the brand and increase loyalty from our existing customers.
  • Coordinate all outside media, public relations, press releases, publishing, copywriting, and social media.
  • Manage all marketing collateral and digital assets, ensuring they are readily available to promote entire portfolio both internally and externally.
  • Manage the merchandise program, ensuring merchandise is consistent with brand identity, market trends, and promotions.
  • Partner with the sales team to establish strong relationships within the distributor and retail environments and create outstanding marketing materials and programs to achieve sales goals.
  • Create and manage departmental budget.

     

    Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or related field required
  • Master’s degree preferred
  • 5+ years marketing experience
  • 2+ years experience in management of 2 or more people
  • 2+ years social media strategy
  • Exceptional organizational skills
  • Excellent verbal and written communication skills

Schedule and Compensation

  • 40 hours a week.
  • Must be willing to work a flexible schedule as needed.
  • Pay commensurate with experience.
  • Benefits include medical, dental, vision coverage, and beer.

Columbus Brewing Company is an Equal Opportunity Employer.


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