Area Sales Manager - North Texas

Dixie Brewing Company, LLC

Apply for this Job

Department:                Sales


Reports to:                    Louisiana & Texas State Manager


Supervises:                    Sales Representative, Texas


Date:                               Immediately   


Overall Purpose:


Dixie Brewery began in New Orleans in 1907. For the better part of the 20th century, Dixie Beer was a quintessential part of New Orleans culture and history.  Dixie is back! Under new ownership and with a state-of-art production 100-bbl Huppmann brewery under construction (slated to come online in Q1-2020), Dixie is reinforcing its leadership capabilities with the addition of an area manager overseeing all sales activities in Texas, initially focusing on the North Texas market. This role will report directly to Dixie’s Louisiana & Texas State Manager.




  • Work hand-in-hand with Dixie’s TX wholesalers to create meaningful (mutually beneficial) long-term professional relationships

  • Grow Dixie’s PODs and sales with regional and national chain accounts (on- and off-premise)

  • Expand Dixie’s customer base and increase placements

  • Develop and execute on- and off- premise chain strategies, as well as programming, in accordance with the overall sales strategy of Dixie Beer

  • Drive training programs for internal and external staffs

  • Develop in-depth competitive market knowledge and intelligence to create unique opportunities for Dixie placements and programs.

  • Maintain management control system for planning, directing and organizing sales and marketing activities in TX

  • Develop, implement and monitor a plan to ensure financial budget adherence

  • Maintain, monitor and demonstrate competency regarding trade pricing and marketing programs in on- and off-premise

  • Influence effective wholesale and retail pricing

  • Keep abreast of market trends through regular market visits, store visits in account base territories to understand each accounts mission, goals, display space and discover opportunities

  • Utilize data comprehension software/analytics such as IRI/Nielsen/VIP to seek out new growth opportunities.

  • Represent Dixie at industry and chain conferences throughout the southeast region


  • Based in or willing to relocate to the Dallas/Ft. Worth Texas area

  • Distributor management experience

  • Established relationship/contact base for national accounts and demonstrated track record of success in chain accounts

  • Be a trusted resource for distributor personnel and their sales team(s)

  • Ability to travel throughout Texas

  • 5+ years of sales experience in a beer/wine and spirits/distributor environment

  • Have a valid driver’s license and reliable source of transportation

  • Have excellent organization and communication skills

  • Have physical ability to lift and move cases of beer frequently

  • Have ability to maintain professionalism during and after the consumption of alcohol

  • Comfortable with public speaking and possess excellent presentation skills

  • Bachelor’s Degree

  • Proficiency in Google and Microsoft Office Suites, especially Excel, Word, and Powerpoint.


Apply for this Job