Commercial Manager

Island Coastal Lager


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Commercial Manager

*2 positions open, $45-55K/yr base, $10-15K bonus program


What You'll Be Doing:

  • You will work directly with dedicated wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. Using a strategic, forward thinking mindset, you will elevate our role/presence with wholesalers in 2-3 Southeastern states (FL, GA, AL, TN, SC, NC, VA).

  • Establish relationships with middle/upper management within the distributors as needed.

  • Create presentations for distributor meetings as needed.

  • Ensure adequate inventory.

  • Understand and work with processes within each individual beer distributor.

  • Managing off-premise chain initiatives at distributors along with on-premise incentive programs.

  • Monthly meetings with distributor partners within assigned states.

  • Annual/Quarterly business planning with distributor partners.

  • Work within the matrix of sales communication, distributor management, and chain management to ensure full execution on programs and initiatives.

Must-Haves: 

  • Currently reside in or be willing to relocate to Charleston, SC  

  • High energy and charismatic personality

  • Very articulate and well-spoken

  • Incredible positive attitude. An optimist of the highest order.

  • Well-versed in Google applications (Drive, Calendar, Sheets, Docs, etc.) and social media

  • Ability to travel 50-70% for distributor meetings and in market visits as needed

Extra Points For:

  • Previous consistent top sales performance 

  • Distributor management for a large beer supplier within the Southeast United States

  • Preferred experience within the Anheuser Busch InBev wholesale distribution network

  • College education 


RESPONSIBILITIES

Sales

  • Increase distribution and brand awareness for Island products in specified market.

  • Establish and communicate all sales and distribution goals within assigned area.

  • Obtain and execute the sales and distribution goals for the assigned markets.

  • Develop and maintain working relationships with key distributor personnel.

  • Implement and execute all sales programs and promotional activities with all assigned distribution partners and internal sales team.

  • Conduct distributor sales meetings to encourage national and local programs/promotions.

  • Make recommendations to the Marketing Director for co-op (50/50) special events within assigned area, based on the exposure and the sales volume of the event.

  • Provide input for development of sales/promotional tools.

  • Develop and submit local promotions for approval to the VP of Sales as the market dictates.

  • Attend on-premise and off-premise events in the market as needed.

  • Foster exceptional customer relations.

 Administrative

  • Prepare and present annually for assigned wholesalers in an ABP (Annual Business Plan) covering goals in distribution for the following year and an execution plan.

  • Submit a Monthly Sales Summary to the Director of Sales for assigned market including;

    • Current sales volume

    • Distribution up date for all wholesalers

    • Upcoming plans for each wholesaler

    • Upcoming sales meetings

  • Submit a Key Account list quarterly to the Director of Sales each quarter detailing the Top 25 Island volume accounts.

  • Submit a Target Account List that includes top Island Non-Buy accounts and a plan to build a relationship in conjunction with wholesaler that yields sales.

  • Submit a Monthly Work Plan that includes planned meetings, top account visits and special events.

  • Maintain and track CRM system entries.

Employee Benefits

  • Competitive salary with a performance-based bonus structure

  • Health insurance

  • Beer and events benefits

 

About Island Brands

Island Brands is a beer and lifestyle brand with current distribution in seven states in the Southeast and on the water with Carnival Cruise Lines. An American Premium Lager brewed with the highest quality ingredients containing no fillers or preservatives, Island Coastal Lager (ICL) is an easy-drinking beer at just 4.5% ABV with a smooth, crisp finish. ICL is available on draft and in 12oz cans in both 6-packs and 12-packs and 16oz ‘tall boy’ format. In January of 2020, Island Brands will launch its greatly anticipated super premium, 88 calorie all clean light beer; Island Active.

To learn more, visit our website at www.islandcoastallager.com and follow ICL on social media with the handles @islandcoastallager, @islandactive and @theislandvibetribe


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