Craft Beer Sales Representative - Hampton Roads VA

Alewerks Brewing Company

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Alewerks was established in 2006 and is one of the oldest craft microbreweries in Virginia. We brewed around 7500 barrels in 2018 and continue to grow with the introduction of our second location, the Alewerks L.A.B. (a little auxiliary brewery). Our beers have received numerous awards and acclaim absolutely due to the phenomenal team of brewers, packagers, sales staff, and taproom brand ambassadors.

Humble beer. Proud people.

Candidates must reside in the Williamsburg area, Newport News, Hampton, or York County. This position is the primary connection to retail accounts and consumers. The Sales Rep is primarily responsible for conducting account visits in identified market(s) as well as all stages of planning, executing and representing Alewerks Brewing Company at account events and general events/ festivals. Competitive salary package offered based on experience.



Ideal Qualities

  • Passion. Brewing is not easy work but we are rewarded by the results of our labor and proud of what we accomplish together.

  • Ability to adapt. Beer has a life of its own which means schedules and tasks can change regularly. Teamwork is how we get through the daily challenges.

  • Curiosity. Opportunities for personal and professional growth are ample for those with an inquisitive nature.

Essential Duties (include but are not limited to the following):

  • Plan and arrange events at accounts and work with their manager, customers and the public to effectively promote and successfully prepare for and run those events

  • Represent Alewerks at account events and general festivals/events.

  • Develop close relationships with distributors as well as on and off- premise accounts 

  • In coordination with distributors, sales, & marketing teams, develop and execute unique educational plans, materials & presentations for events, in store demos and customers

  • 75% - 80% of time spent in the field with focus on account visits, distributor work- withs and crew drives.

  • Host retailers and distributors at brewery

  • Represent Alewerks in an enthusiastic and respectful manner with distributor, accounts, and customers

  • Perform merchandising at accounts during visits, as appropriate.

  • Create and maintain account profiles in designated CRMs.

  • Maintain self-education on Alewerks brands and the craft beer industry in general, including applicable laws & regulations.

  • Promptly reply to account emails & phone calls and escalate issues appropriately

  • Monitor special event beer inventory and work with distribution & supervisor to ensure timely shipping of special event beer

  • Assist with distribution of POS & merchandise to distributor and accounts.

  • Track and monitor sales activity in accounts

  • Execute all administrative responsibilities in a timely manner

Essential Skills/ Qualifications

  • Related work experience: 2 years relevant experience in craft beer sales or distribution required

  • Ability to build and maintain customer relationships

  • Passion for & knowledge of craft beer

  • Ability to communicate effectively & with excellent customer service skills, both orally and in writing

  • Proficient in social media platforms, including Facebook, Instagram and Twitter

  • Self-motivated & able to work without direct oversight

  • Proficient in Mac OS, Microsoft Office & database programs

  • Ability to bend over, twist, kneel, climb stairs, stand for the duration of a shift, lift 55+ pounds repeatedly, reach with hands and arms, sit, stoop, kneel, or crouch

  • This role requires flexible hours due to participation in promotional events.  Nights and weekends will be required

  • Travel to and participation in trade shows and beer related events as required

  • Drivers license with a clean motor vehicle record required

  • Consistent and reliable access to a vehicle

  • Reside on Peninsula or be willing to relocate into territory

  • Certified Cicerone Level 1 or higher

Alewerks is an Equal Opportunity Employer.  Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability or veteran status. The selected candidate must pass a post-offer, pre-employment background check and driving record check.


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