Sales Representative - Xicha Brewing Company

Xicha Brewing

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Is this you?

Have a background in beverage sales? An interest in Hispanic/Latino culture? If so we’re looking for someone that is excited to jump on to a new team to help us grow. This person will be our go-to on all things wholesale. Primarily, they will be expanding our reach through sales of our beer products to on/off premise accounts, increasing product placements, establishing new accounts, promoting and conducting tastings, and killing it with those brand ambassador skills for Xicha at events around Oregon. This is a full-time gig, and our hope is to find a long-term compadre who seeks to grow with Xicha Brewing.

  • Minimum 2 years beer, wine, or cider sales experience are preferred but not required

  • Bachelor’s degree in Marketing or Business Administration or related field

  • Proven sales track record

  • Computer literate with proficiency in CRM/Contact management platforms

  • Strong organizational skills

  • Excellent communication and customer service skills

  • Events planning experience

  • Good public speaker

  • Beer knowledge

  • Goal-oriented & self sufficient

  • Clean driving record

  • OLCC permit

  • Able to travel at least two to three days per week and work weekend events


Account Relations

  • Maintain consistent market presence across primary market

  • Create and maintain relationships with on and off-premise accounts, grow sales in existing accounts

  • Educate distributor reps about our product and pricing information

  • Ensure correct shelf pricing

  • Communicate upcoming seasonal releases

  • Coordinate limited release distribution and other special requests with key accounts

New Accounts

  • Identify strong potential accounts

  • Approach new accounts with product information and samples

  • Keep detailed notes on contact information and status of each potential new account

  • Follow through on sales opportunities with management, distributors and their sales representatives

  • Ability to close sales opportunities

Sales & Account Management

  • Track and analyze territory sales numbers to direct and guide personal activities and efforts

  • Responsible for weekly sales recaps

  • Track inventory and minimize out of stocks and/or product shortages

  • Keep organized notes and files on all accounts and contacts

Brand Ambassador

  • Be a good representative of Xicha Brewing through professional and positive interactions with customers, other breweries, and accounts

  • Continuing beer education for accounts and consumers alike

Event Management

  • Responsible for all outside events, brewery festivals and promotions

  • Organize and lead beer tastings and trainings for on premise accounts

  • Set up and staff consumer events and promotions

  • Coordinate with event hosts

  • Educate the public on Xicha Brewing

  • Set up and take down attractive booth displays

  • Attend industry events to represent Xicha Brewing and network within the industry

Industry Trends

  • Follow industry trends and opportunities across the Northwest and specifically Oregon

  • Gather market information and customer feedback regularly

  • Communicate and inform management regularly

General Responsibilities

  • Work directly with ownership to achieve company goals

  • Attend Xicha Brewing tastings and staff education trainings

Them perks
  • Base salary plus bonus program

  • Providence Health provided health insurance option

  • Use of company vehicle for travel including outside sales and events

  • Paid time off

  • Per diem for lodging and meals

  • Ongoing professional development

  • All the normal perks of working for a place that makes delicious beer…and food.

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