Craft Beer Specialist

Legacy Marketing

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Legacy Marketing is a Chicago-based, independent experiential and digital marketing agency that inspires passion for brands by engaging people through integrated live + digital campaigns. Perennially listed on both Event Marketer’s IT List, the CM200 (formerly PROMO Top Shops) and Chicago Tribune’s Top Workplaces, our programs have won multiple Ex Awards, PRO Awards and Webbys.**   


Craft Beer Specialist  

Job Description  

Legacy is looking for an energetic, outgoing brand marketing specialist to execute on-premise educational events that will engage both the trade and consumers in strategically selected on-premise accounts. The primary responsibility will be to partner with the local craft beer client to visit target accounts and execute the program within the approved framework. The ideal candidate will have an intricate knowledge of craft beer and be well-familiar with the local account scene. This individual will have a proven ability to build and maintain relationships.   

The program will run from September - January and it requires having a flexible schedule, including working nights and weekends. Timing may vary.   


Primary Job Responsibilities:  

· Visit accounts on a weekly basis and sample the trade in the on-premise   

· Partner with HQ & local client for target account list to develop local, custom activation plan  

· Be the on-premise expert, helping identify opportunities for the brand within their designated account universe  

· Execute program within approved framework   

· Establish and maintain relationships with accounts  

· Engage, instruct, and inspire consumers about the brand through natural conversation and ritual experience   

· Creative positive experiences centered around the brand, educating consumers on the product style and brand talk points  

· Manage program inventory  

· Bring your own personal style and energy to the brand-supplied talk points  

· Gather feedback and provide detailed account audits and post-event recaps using online reporting system   

· Have a thorough understanding of State laws   


Experience, Qualifications, and Skills Required:  

· Cicerone Level 1 (required)   

· Bachelor’s Degree (preferred)  

· Previous On-premise experience (preferred)  

· High energy, initiative, and drive  

· Strong knowledge of craft beer industry and local account landscape   

· Comfortable working in nightlight/bar setting   

· Must be available to work non-traditional hours, including nights and weekends  

· Must have an extremely flexible schedule   

· Strong organizational and time management skills   

· Proficient at Microsoft Office (Excel, Word, PowerPoint)  

· Must NOT be involved with, working for, or representing any other beer, wine, or spirits brand  

· Must have reliable form of transportation for travel within the general market area.   

· Must have TIPS certification (or willing to obtain certification through Legacy)  

· Must be able to accept program deliveries/shipments  

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