SF Bay Area Sales Rep (Santa Clara and San Mateo County)

Federation Brewing

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JOB TITLE: Territory Commander

DEPARTMENT: Sales Strike Force

LOCATION: SF Bay Area - Santa Clara and San Mateo Counties

FLSA POSITION TYPE: Full-time, Salaried Exempt Outside Sales

POSITION SUMMARY: Establish a new market, grow sales, increase brand presence, and ensure product quality through key account calls and promotional events.

ABOUT US: Federation Brewing is an award winning, rapidly expanding, self-distributed craft production brewery and tasting room based in Oakland's Jack London Square District. Federation is about showcasing local industry and artisanship, working together with our neighbors and giving back to the community. We strive to create approachable beers that are balanced and true to style while embracing an attitude of inventiveness that spurs creativity.


  • Maintain logs and sales reports

  • Collaborate and implement sales and marketing strategies

  • Develop and maintain strategic partnerships with key retailers, bars, and restaurateurs

  • Conduct product tasting and assessment appointments

  • Assume a leadership role in implementing key brewery initiatives with retailers, and restaurateurs

  • Ensure that the Federation’s quality standards are clearly understood and maintained

  • Use data/CRM systems to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, activity tracking and other business insights

  • Collect on accounts receivable and maintain clear account standing and expectations

  • Attend regular sales team meetings and other conferences as requested

  • Represent Federation at festivals and events such as but not limited to beer festivals, tastings, and promotions

  • Conduct training programs with retailers, restaurateurs, and consumers on all aspects

  • Ability and willingness to maintain flexible work schedules, as weekend and extended workdays are necessary

  • Deliver product as needed

Additional duties may be assigned as necessary


  • A reliable vehicle, valid CA drivers license, registration, insurance and clean driving record


  • Ability to prepare a detailed, practical sales execution plan

  • Demonstrated knowledge of the three tier system

  • Demonstrated ability to build relationships and maintain effective working relationships with top level account decision makers

  • Ability to work independently

  • Excellent oral, analytical, written, and group presentation skills

  • Strong organizational & planning skills


  • Bachelor’s degree preferred

  • Two years of industry experience

  • Strong knowledge of craft beer, the local market and its geography


  • Ability to frequently lift and/or move up to 60 pounds and occasionally lift and/or move up to 160 lbs.

  • Must be able to participate in critical assessment of beers

  • The ability to travel via car on a regular basis

  • Regular visits to bars, restaurants, and other retailers are required


  • Competitive base salary plus commission

  • Health Care and Vision Benefits

  • Phone subsidy

  • Mileage reimbursement

  • Corporate credit card

  • 2 weeks paid time off

To apply, please respond with a resume and short cover letter.

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