Carlson Orchards Taproom & Events Manager

Carlson Orchards

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Carlson Orchards was founded in 1936 by Walter and Eleanor Carlson. The Carlsons started selling freshly pressed cider from the farm in 1975 and helped to grow this business into the market leading fresh cider company in Massachusetts. In 2018 the Carlson family, along with the team at New England Apple Products of Leominster, MA, established Carlson Orchards Hard Cider, continuing a long tradition of working with apples. With the upcoming completion of our tasting room on site at Carlson Orchards in Harvard, MA, we are looking for a strong-minded individual to join our leadership team as Taproom & Events Manager.


The Carlson Orchards Taproom & Events Manager is charged with overseeing daily operations in the taproom, leading Front of House team members and ensuring all guests receive an unparalleled experience. The ideal candidate is committed to excellent service, is detail-oriented, can exercise judgement and work independently, and above all has very strong leadership skills and is ready to set the tone for the taproom staff. This position reports to the President of Carlson Orchards.


  • Hiring, training and managing taproom staff.

  • Maintain a clean, friendly and welcoming environment for all guests at all times.

  • Completing weekly and monthly inventory tasks for production team.

  • Forecast anticipated pull-through in the taproom, ordering cider as needed and communicating future needs to our production and sales teams.

  • Managing the booking and coordination for all events hosted in the taproom and orchard while keeping a calendar of booked events.

  • Creation and execution of Standard Operating Procedures for re-ordering needs and inventory stock levels.

  • Daily Quality Control metrics to ensure optimal customer experience for all Carlson Orchards Taproom guests.

  • Engaging customers, making sales, and answering questions.

  • Proactive management of taproom performance and implement measures to ensure continued growth.

  • Oversee key vendor partnerships.

  • Ensure tracking and reporting procedures are in place and being followed.

  • Participate on the Carlson Orchards leadership team, and maintain a proactive and dynamic line of communication between front of house staff and leadership teams.

  • Assist the Carlson Orchards team as needed with special projects. This individual is expected to operate in a highly collaborative and constructive manner with all levels of the organization.



  • 21 years old or older.

  • Knowledge and passion for cider and providing great service.

  • Excellent leadership skills with the proven ability to lead and motivate a team.

  • Experience managing a front of house team, brewing industry experience preferred.

  • Strong problem-solving skills, thorough attention to detail and a relentless drive to take initiative.

  • Fervent work ethic and the ability to multitask, prioritize and adapt to changing situations.

  • Completed safe alcohol service training and Cicerone Certified Beer Server (or greater) a plus.

  • Knowledge of federal, state, and local regulations.

  • The desire to work in a fast-paced, growing company.

  • Full availability required.

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