Inside Sales Support

Brewcraft USA

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Inside Sales positions will be a key resource within the Country Malt Group Sales team providing sales services to homebrew stores, wineries, and other specialty stores/manufactures. Inside sales will own a territory of these customers working closely with the Commercial Brewery & Distillery Division Territory Sales Managers to support sales functions. Inside sales will be the main point of contact maintaining an exceptional level of service for our new & existing customers as we continue to grow our market share. These positions will report to the Brewcraft Division Sales Manager.


  • Working from one of the Brewcraft and/or Country Malt warehouse locations.
  • Maintain and grow sales to a territory of homebrew stores, wineries, and other specialty stores/manufacturers.  
  • Maintain and expand database of customer prospects through utilization of available resources such as:
    • Licensing application searches
    • Industry blogs, guild member lists, publications, social media
    • Other creative search methods
  • Act on new customer prospects through inbound lead follow-up, outbound cold calls, emails and mailings including welcome packages, catalogs & product samples.
  • Develop new opportunities and drive sales by identifying customer needs & creating and executing strategic plans in a competitive market.
  • Coordinate with Territory Sales Managers in providing consistent contact with our customer base by organizing and executing scheduled follow-up communications.
  • Support customer, internal and external, education efforts by gaining knowledge of our product portfolio and acting as a consultative resource for information and quotations.
  • Prepare reoccurring & on demand reports to extract trends in customer activity.
  • Maintain knowledge of geographical locations and transit lines as it relates to our company facilities and customers locations.
  • Assist in planning and organizing industry events such as sponsored guild meetings, tradeshows and festivals.
  • Assist with the development, documentation and training of standard operating procedures.
  • Assist with administration of product sample and company promotional material programs.
  • Occasional attendance of industry events to support the showcasing of our brands and services.
  • Assist marketing with strategic targeted newsletters and marketing campaigns.
  • Support customer engagement in local and key markets, with the Country Malt Group, Canada Malting and Great Western Malt brands through:
    • Working within local markets 1 – 2 times per month
    • Travel to Key markets 2 – 3 times per year
    • Collaboration with CMGBC Marketing to facilitate and/or perform customer site tours, workshops, presentations, events
    • Visit local key customers
  • Other duties as assigned to support our sales and general business development initiatives.


  • Minimum 3+ years of experience in Customer Service, Sales Support or other relevant professional position within a Homebrew Store, Wholesale, Freight/Distribution or Manufacturing industry is desired  
  • Demonstrated involvement in Brewing, Malting and/or Distilling industries is required
  • Passion for the Craft Brewing & Distilling industry is a must!
  • Experience utilizing Microsoft Dynamics and/or Customer Relationship Management (CRM) systems is preferred
  • Proficient in Microsoft Office programs, specifically Word, Excel, PowerPoint and Outlook
  • Strong verbal and written communication skills, along with interpersonal and organizational skills
  • Ability to proactively & effectively manage time and tasks with minimal supervision
  • Capacity to embrace change in a growing industry and business environment is essential
  • Experience conducting effective peer training including preparation of written materials
  • Experience establishing, monitoring & achieving individual and team goals
  • Ability to travel infrequently within US & Canada


Post-secondary education in relevant discipline; or equivalent combination of education and experience.


A competitive compensation and benefits package will be provided. We offer a generous benefits package including: medical/dental/vision/Rx plan, flex spending accounts, EAP, paid holidays, paid time off program of 4 ½ weeks, basic & voluntary life insurance, accident insurance, STD, LTD, 401(k), tuition reimbursement & fitness subsidy.  Employees are eligible for Brewcraft product discounts, as well as discounts from various external vendors.

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