Sales Rep

Xicha Brewing Co.


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It’s pronounced [chee-chah] [broo-ing].

As a new company based out of West Salem, Oregon, Xicha Brewing [chee-chah] [broo-ing] provides a Latinx cultural experience by creating community around beer and food.

We are a small group committed to fostering a positive workplace focused on creating community through the products we make. Xicha Brewing currently distributes mainly in Salem, Oregon area with few accounts in the surrounding markets. We are looking to expand our wholesale program and are looking to bring on an experienced, enthused, brand-focused team member to help us expand our reach.

Is this you?

Have a background in beverage sales? An interest in Hispanic/Latino culture? If so we’re looking for someone that is excited to jump on to a new team to help us grow. This person will be our go-to on all things wholesale. Primarily, they will be expanding our reach through sales of our beer products to on/off premise accounts, increasing product placements, establishing new accounts, promoting and conducting tastings, and killing it with those brand ambassador skills for Xicha at events around Oregon. This is a full-time gig, and our hope is to find a long-term compadre who seeks to grow with Xicha Brewing.

Qualifications
  • Minimum 2 years beer, wine, or cider sales experience are preferred but not required

  • Bachelor’s degree in Marketing or Business Administration or related field

  • Proven sales track record

  • Computer literate with proficiency in CRM/Contact management platforms

  • Strong organizational skills

  • Excellent communication and customer service skills

  • Events planning experience

  • Good public speaker

  • Beer knowledge

  • Goal-oriented & self sufficient

  • Clean driving record

  • OLCC permit

  • Able to travel at least two to three days per week and work weekend events

Responsibilities

Account Relations

  • Maintain consistent market presence across primary market

  • Create and maintain relationships with on and off-premise accounts, grow sales in existing accounts

  • Educate distributor reps about our product and pricing information

  • Ensure correct shelf pricing

  • Communicate upcoming seasonal releases

  • Coordinate limited release distribution and other special requests with key accounts

New Accounts

  • Identify strong potential accounts

  • Approach new accounts with product information and samples

  • Keep detailed notes on contact information and status of each potential new account

  • Follow through on sales opportunities with management, distributors and their sales representatives

  • Ability to close sales opportunities

Sales & Account Management

  • Track and analyze territory sales numbers to direct and guide personal activities and efforts

  • Responsible for weekly sales recaps

  • Track inventory and minimize out of stocks and/or product shortages

  • Keep organized notes and files on all accounts and contacts

Brand Ambassador

  • Be a good representative of Xicha Brewing through professional and positive interactions with customers, other breweries, and accounts

  • Continuing beer education for accounts and consumers alike

Event Management

  • Responsible for all outside events, brewery festivals and promotions

  • Organize and lead beer tastings and trainings for on premise accounts

  • Set up and staff consumer events and promotions

  • Coordinate with event hosts

  • Educate the public on Xicha Brewing

  • Set up and take down attractive booth displays

  • Attend industry events to represent Xicha Brewing and network within the industry

Industry Trends

  • Follow industry trends and opportunities across the Northwest and specifically Oregon

  • Gather market information and customer feedback regularly

  • Communicate and inform management regularly

General Responsibilities

  • Work directly with ownership to achieve company goals

  • Attend Xicha Brewing tastings and staff education trainings

Them perks
  • Base salary plus bonus program

  • Providence Health provided health insurance option

  • Use of company vehicle for travel including outside sales and events

  • Paid time off

  • Per diem for lodging and meals

  • Ongoing professional development

  • All the normal perks of working for a place that makes delicious beer…and food.

Hit us up with your info

If you feel like you’re the right fit for the gig, please email your information and resume/CV to info@xichabrewing.com with “Sales Rep Job” as the subject.

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