General Manager

Cape Beverage

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Cape Beverage is currently seeking a qualified individual to serve as General Manager. Recently separated from Cape May Brewing Company -- one of the largest breweries in the state with over seven years of self-distribution experience -- this new company will be distributing all of CMBC’s products as well as those of several other breweries looking to gain a foothold in New Jersey. This is a unique opportunity to join a new and innovative route to market for brewers.  


  • Manage overall operations, oversee sales, marketing, and supplier relations.

  • Manage ongoing projects, expansions, and maintenance of the facility

  • Develop and deliver an annual business plan for the marketplace on volume, distribution development, and Key Performance Indicators (KPIs.)

  • Display focused and consistently enthusiastic guidance to the team to ensure performance objectives, customer quality, and delivery expectations

  • Establish Volume / KPI targets for each assigned direct report and appropriately manage the execution of these monthly KPIs. This includes, but is not limited to, feedback/coaching, corrective counseling, and performance reviews.

  • Lead by example to provide comprehensive knowledge of standard service protocol

  • Oversee, mentor and develop the Distribution Manager and Sales Manager

  • Consistently deliver a people-oriented style and demeanor

  • Maintain accounting and vendor booking

  • Submit administrative documentation such as sales reports and interdepartmental communications

  • Develop and execute key initiatives to drive revenue growth

  • Analyze, interpret, and act on daily, monthly, and annual financial reporting

  • Provide estimates for projects, completion, materials, supplies, and equipment needs to Executive team

  • Develop strategies and budgets to run operations at peak performance and minimum cost

  • Ensure that all sales, inventory and product quality control systems and reporting comply with local and state laws and regulations

  • Manage staffing needs and ensure the highest HR standards are met

  • Build company image by collaborating with customers, government, community organizations, and employees

  • Respond in a timely and professional manner to all inquiries and communications between the customers, employees, and executives

  • Ability to travel as needed

  • Other duties as assigned


  • Must be at least 21 years of age

  • Must be eligible to work in the United States

  • 10 years or more of beer distributor or equivalent industry experience preferred

  • 5 years of management experience preferred

  • Bachelor degree or equivalent experience

  • Experience with distribution software

  • Extensive beer knowledge

  • Strong financial acumen with the ability to read and interpret financial statements, identify irregularities, and recognize cost-savings opportunities

  • Forward-thinking and creative individual who is committed to the brand success and is able to focus on the big picture while capably delegating to appropriate team members

  • Strong insight and ability to identify, assess, and manage risk

  • Ability to prioritize and execute multiple tasks while remaining flexible to a changing environment

  • Communicate effectively with the executive team to provide direct and clear feedback and positively influence others

  • A strong professional image and high ethical standards/integrity

  • Exceptional leadership skills

  • Must be adaptable and nimble

  • Effective verbal and written communication skills

  • Strong analytical skills and experience using internal and external data sources

  • Outstanding organizational skills as demonstrated by your ability to set and handle multiple priorities

  • Working knowledge of warehouse and DSD operating systems/platforms preferred

If you have a great attitude and excellent work ethic and think you’d be a great fit for our team, please email your resume to or apply in person during normal business hours. PLEASE, NO PHONE CALLS.
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