SF East Bay Sales Rep

Federation Brewing

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Federation Brewing is hiring Sales Representatives! This post is requires frequent travel and self management. The brewery is based in Oakland, CA but you will be assigned a territory in the Bay Area to establish new markets, maintain existing ones, grow sales, increase brand presence, and ensure product quality through key account calls and promotional events.

The ideal candidate will live in or around the available territory, own a reliable vehicle with valid CA drivers license, registration, insurance and clean driving record. At least two years of industry experience, strong knowledge of craft beer, the local market and its geography.

Compensation is commensurate with experience and offers a competitive base salary plus quarterly bonuses and other incentives.

Territory’s Available: Alameda and Contra Costa

Job Title: Territory Commander

Department: Sales Strike Force

Position Type: Full-time, salaried exempt outside sales

Essential duties and responsibilities

  • Maintain logs and sales reports

  • Collaborate and implement sales and marketing strategies

  • Develop and maintain strategic partnerships with key retailers, bars, and restaurateurs

  • Conduct product tastings and assessment appointments

  • Assume a leadership role in implementing key brewery initiatives with retailers, and restaurateurs

  • Ensure that the Federation’s quality standards are clearly understood and maintained

  • Use data/CRM systems to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, activity tracking and other business insights

  • Collect on accounts receivable and maintain clear account standing and expectations

  • Attend all sales team meetings as requested

  • Represent Federation at festivals and events such as but not limited to beer festivals, tastings, and promotions

  • Conduct training programs with retailers, restaurateurs, and consumers on all aspects

  • Ability and willingness to maintain flexible work schedules, as weekend and extended workdays are necessary

  • Deliver product as needed

Additional duties may be assigned as necessary

Important skills and abilities

  • Ability to prepare a detailed, practical sales execution plan

  • Demonstrated knowledge of the three tier system

  • Demonstrated ability to build relationships and maintain effective working relationships with top level account decision makers

  • Ability to work independently

  • Excellent oral, analytical, written, and group presentation skills

  • Strong organizational & planning skills

Physical requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to frequently lift and/or move up to 60 pounds and occasionally lift and/or move up to 160 lbs.

  • Must be able to participate in critical assessment of beers

  • The ability to travel via car on a regular basis

  • Regular visits to bars, restaurants, and retailers


Competitive base salary plus commission

  • Health benefits - medical, dental, vision
  • Phone subsidy
  • Mileage reimbursement
  • Corporate credit card
  • 2 weeks paid time off

To apply, please respond with a resume and short cover letter.

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