Sales Representative

Homegrown Distribution

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The role of Sales Representative is to champion the HGD portfolio to our delivery retail accounts and provide sales support to HGD partners. This position is based in the Providence market.


  • Maintain contact, communication, and relationships with retailers (on and off-premise) and HGD Area Manager.

  • Execute sales strategies to help obtain distribution and volume goals and programming developed by suppliers with assistance from HGD Sales Management.

  • Recruit, develop, and farm new retail accounts for HGD.

  • Develop accounts craft knowledge and maintain specified account frequency call goal.

  • Utilize and maintain sales orders and data via route accounting software (Encompass)

  • Help execute key tastings, wait staff trainings, promotions, and beer dinners at retail level.

  • Ensure proper merchandising of accounts with paper and permanent point of sale.

  • Monitor beer code dates of beer in trade, ensure all product is rotated and fresh.

  • Assist retailers on all things craft beer including beer ingredients, brewing processes, beer styles, beer history, breweries, and competition.

  • Champion visibility of HGD brands at retail level.

  • Act as HGD liaison for local beer festivals and events.

  • Represent HGD and brewery partners within the local community in a responsible fashion. 

  • Participate in sales meetings and market visits.

  • Monthly administrative paperwork will be required.

  • Some travel may be required including GABF, CBC, Savor, brewery visits across US and international.


  • Previous sales in beer or beverage industry. Distributor experience a big plus.

  • Attention to detail is a must.

  • Above average ability to problem solve.

  • Excellent time management and organizational skills.

  • Enthusiasm for craft beer.

  • Confident and willing to question conventional wisdom. 

  • Enjoy a very fast paced environment and adapt to change. 

  • Strong team player who is able to work across multiple functions and disciplines. 

  • Cicerone beer server certification, and desire to achieve Certified Cicerone level. 

  • Social media savvy.


  • Valid and clean driver license.

  • Bachelor’s degree in business.

  • Willingness to work unconventional hours.

  • Proficiency in Encompass a huge plus.

  • Proven ability to use data and analytics to develop insights.

  • Ability to consume responsibly.

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