Director of Sales/Marketing

Anthem Brewing Co

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Anthem Brewing Co.

Director of Sales and Marketing

Job Overview

  • ?  Lead the Sales and Marketing to develop strategic and operating plans that ensure the company’s sales goals are met.

  • ?  Achieve this objective by effectively implementing the marketing strategies and sales plans.

  • ?  Considered the “brand ambassador” of the brewery. Responsible for promoting the brewery’s brands in the best ways possible.

  • ?  Responsible for organizing advertising campaigns, managing sales staff, organizing promotional events and discovering new sales opportunities.

  • ?  Develops and cultivates relationships with key distributor and chain retail accounts to ensure Anthem beers receive brand and sales support.

    Key responsibilities

  • ?  Marketing strategies for product line, brand story and design, and communication growth.

  • ?  Develop a sales plan for the brewery’s products

  • ?  Manage sales and promotional events – The brewery will occasionally run sales and

    promotional events in-house or off premise. Ensure these events are well-run and

    promote the brewery in the best way possible.

  • ?  Develop relationships with key wholesaler and retailer customers – Relationships are

    very important in the brewing industry. Local experience preferred.

  • ?  Analyze customer demographics and market trends.

  • ?  Present sales reports to management

  • ?  Design and distribute marketing


? Bachelor’s degree in business. Ideally with emphasis in marketing or sales


  • ?  Experience in leading teams

  • ?  Experience in planning marketing campaigns

  • ?  Sales experience

  • ?  Sales report/analysis experience

  • ?  Working knowledge of beverage pricing and profitability

  • ?  Experience in the beer industry or related industry (preferred)


  • ?  Physically capable of a variety of duties including but not limited to lifting of 50 pounds or more

  • ?  Some weekends and nights might be required

  • ?  2+ years in Sales and Marketing

  • ?  2+ years of experience in the beverage industry.

  • ?  Valid license and transportation. Will have to drive multiple hours a day. 

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