Sales Representative

Hardywood Park Craft Brewery

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The Atlanta Sales Representative will be responsible for promoting and maintaining awareness in our brands, as well as the promotion and sales of our beer, in on- and off-premise accounts across the assigned territory. This person will work closely with wholesalers in the designated territory, as well as the rest of the Hardywood team, to grow sales volume, manage existing accounts, open new accounts, set up and execute events, and run promotions. The person in this position will report directly to the Regional Sales Manager.


Job Responsibilities include but are not limited to:
Visit all assigned accounts and meet all scheduled appointments
Maintain a regular schedule of appointments with accounts in assigned area
Proactively pursue new accounts 
Develop and maintain effective customer relationships
Become thoroughly acquainted with every key decision maker
Maintain expert knowledge of beer, the brewing process, beer history and current industry trends
Maintain familiarity with ABC laws and practices for assigned territory
Execute monthly goals as related to business activities
Increase market share and same store sales of our beers
Conduct beer tasting and account staff education with key accounts
Coordinate ride-withs and crew drives, participate in out of market ride-withs and crew drives
Organize, plan and staff promotions and events in accounts on a regular basis
Oversee special events in assigned territory. This includes seeking participation in appropriate special events, registration, logistical coordination between the wholesaler and the event staff and attendance and representation 
Merchandise and execute effective floor displays in order to increase sales volume
Always display the standard of excellence of the brewery in all interactions with the public
Other duties as assigned
A minimum of one year in sales or related industry experience is required, wholesale or supplier experience is preferred
Bachelor’s degree preferred or equivalent work experience
Must live in, or have prior experience in the market area for which candidate is responsible
Clean driving record, valid driver’s license and vehicle insurance is required
Desire to obtain Cicerone™ Certified Beer Server within 60 days, with interest in studying for and passing Cicerone™ Certification Exam within a 12-month period
Ability to multi-task and work in an organized fashion
Ability to work both independently and within a team to accomplish goals
Ability to work evenings, weekends and holidays as needed
Must be familiar with the brewing, distribution and retail side of the beer industry
Excellent oral and written communication skills 
Proficiency with number-based metrics to quantify success and opportunities within your market.
Must be competent in basic computer applications
Must be willing and able to assist with out-of-market promotions and festivals as needed
Physical Demands
Sit and stands and/or traverses brewery and warehouses for long periods of time
Can work in both hot and cold temperatures
Can sit for long periods of time
Occasionally lift and move 35 lb. 

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