SOCIAL MEDIA COORDINATOR:

• Develop and execute day-to-day real-time consumer communication of the brand on social media platforms
• Manage the digital voice of brand; monitor the sentiment and reputation of the brand
• Develop and execute long-term strategy of brand communication
•  Work with the marketing team to ensure that consumer digital experiences & social voice align with the brand’s tone and voice as well as the overall company culture, goals and vision
• Create and maintain photographic and video assets alongside the in-house Content Developer
• Manage social media content calendar on all platforms (organic and paid) in each market
• Monitor growth and performance of social media platforms
• Track and report social media metrics and deliver monthly reports on performance to the team
• Evaluate past performance and compare performance against other competitors to drive future content and campaigns
• Analyze social media analytic tools to develop and build brand strategies
• Monitor and report on new tech trends and social media platform updates

QUALIFICATIONS

• At least 2 years of experience in the social media universe, preferably with foodservice, beverage or marketing industry background
• At least 1 year of experience using social media analytic tools
• Bachelor’s degree in marketing, communications or related field
• Strong copywriting and communication skills both verbally and written and strong attention to detail
• Adobe Illustrator, Adobe Photoshop, and Final Cut Pro highly desired
• Ability work under strict deadlines
• Creative mind, ability to thrive in a fast-paced, high-volume environment and able to take initiative
• Strong time management, project management skills
• Experience marketing in the beer, wine, or spirits industries is a plus

BRAND ACTIVATION MANAGER:

• Execute the brand through experiential marketing
• Conceptualize, plan, and execute the activation of the brand through out-of-the box brand activations
• Work with the Brand team to make sure brand culture and personality is accurately reflected in brand activations
• Coordinate with Social Media Coordinator, Brand team, and rest of the Marketing department to ensure a 360-degree Marketing approach at all events
• Own and continually evolve top tier events
• Measure and track the budget, attendance, performance, and ROI of events
• Strategize budget allocations and breakdowns of regional support
• Conceptualize, plan, and execute brand’s culture tours throughout “away market” cities
• Present ideas and information on products to retailers and consumers through events, samplings and educational programs
• Perform administrative duties as required such as tracking reports, monitoring budgets, promotional recaps, etc.
• Oversee and develop Event staff and Brand Ambassadors

QUALIFICATIONS:

• At least 2 years of experience managing direct reports
• At least 1 year of Experiential Marketing experience
• Outgoing personality; ability to communicate effectively with consumers, retailers and team members
• Ability and willingness to work flexible hours, including nights, weekends and holidays
• Highly organized with ability to manage priorities and coordinate multiple projects simultaneously
• Highly proficient in PowerPoint and Excel.
• Ability to lift and move products weighing up to 50 pounds, as well as hang merchandising materials.
•  Must be at least 21 years of age
• Valid driver's license, safe driving record and use of personal vehicle.