Marketing Opportunities-Blue Point Brewing

Blue Point Brewery


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SOCIAL MEDIA COORDINATOR:

  • Develop and execute day-to-day real-time consumer communication of the brand on social media platforms
  • Manage the digital voice of brand; monitor the sentiment and reputation of the brand
  • Develop and execute long-term strategy of brand communication
  •  Work with the marketing team to ensure that consumer digital experiences & social voice align with the brand’s tone and voice as well as the overall company culture, goals and vision
  • Create and maintain photographic and video assets alongside the in-house Content Developer
  • Manage social media content calendar on all platforms (organic and paid) in each market
  • Monitor growth and performance of social media platforms
  • Track and report social media metrics and deliver monthly reports on performance to the team
  • Evaluate past performance and compare performance against other competitors to drive future content and campaigns
  • Analyze social media analytic tools to develop and build brand strategies
  • Monitor and report on new tech trends and social media platform updates

QUALIFICATIONS

  • At least 2 years of experience in the social media universe, preferably with foodservice, beverage or marketing industry background
  • At least 1 year of experience using social media analytic tools
  • Bachelor’s degree in marketing, communications or related field
  • Strong copywriting and communication skills both verbally and written and strong attention to detail
  • Adobe Illustrator, Adobe Photoshop, and Final Cut Pro highly desired
  • Ability work under strict deadlines
  • Creative mind, ability to thrive in a fast-paced, high-volume environment and able to take initiative
  • Strong time management, project management skills
  • Experience marketing in the beer, wine, or spirits industries is a plus

BRAND ACTIVATION MANAGER:

  • Execute the brand through experiential marketing
  • Conceptualize, plan, and execute the activation of the brand through out-of-the box brand activations
  • Work with the Brand team to make sure brand culture and personality is accurately reflected in brand activations
  • Coordinate with Social Media Coordinator, Brand team, and rest of the Marketing department to ensure a 360-degree Marketing approach at all events
  • Own and continually evolve top tier events
  • Measure and track the budget, attendance, performance, and ROI of events
  • Strategize budget allocations and breakdowns of regional support
  • Conceptualize, plan, and execute brand’s culture tours throughout “away market” cities
  • Present ideas and information on products to retailers and consumers through events, samplings and educational programs
  • Perform administrative duties as required such as tracking reports, monitoring budgets, promotional recaps, etc.
  • Oversee and develop Event staff and Brand Ambassadors

QUALIFICATIONS:

  • At least 2 years of experience managing direct reports
  • At least 1 year of Experiential Marketing experience
  • Outgoing personality; ability to communicate effectively with consumers, retailers and team members
  • Ability and willingness to work flexible hours, including nights, weekends and holidays
  • Highly organized with ability to manage priorities and coordinate multiple projects simultaneously
  • Highly proficient in PowerPoint and Excel.
  • Ability to lift and move products weighing up to 50 pounds, as well as hang merchandising materials.
  •  Must be at least 21 years of age
  • Valid driver's license, safe driving record and use of personal vehicle.

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