Mid-Atlantic Regional Sales

BBL, Inc.

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Essential Duties and Responsibilities:

-          Assist in the development of quarterly and annual sales plan for achieving sales targets with distributors in the territory

-          Visit key accounts within the territory to build and maintain relationships with buyers/decision-makers

-          Establish a plan prior to visiting a market, utilize sales reps, VIP information, and appropriate sales materials

-          Educate account staff about our brands and products and find opportunities for new products

-          Explain the history of the portfolio and the short and long term visions

-          Actively seek and target new perspective accounts

-          Maintain and build relationships with sales reps and managers for distributor partners within the territory to maximize communication and focus on our brands

-          Educate distributor reps and managers about our brands and products through regular in-person, phone, and email communications, as well as scheduling and presenting at sales meetings when possible

-          Schedule and perform regular ride-alongs with distributor sales staff

-          Maintain weekly written communications with the distribution team and distributors regarding your activities

-          Supply distributors and accounts with marketing materials, and assist the marketing team to develop more focused materials as needed

-          Gather market information and feedback from distributors, accounts, and customers in the territory; communicate back to the distribution and marketing teams

-          Plan and arrange on and off premise events at accounts and work with distributors to effectively promote the brands

-          Identify events and opportunities to showcase the brands, including but not limited to beer festivals and events focused on beer and food

-          Participate in beer samplings, promotions, beer festivals, and related events

-          Monitor wholesalers inventory and depletions

-          Promptly reply to all emails and phone calls

-          Ability and willingness to maintain flexible work schedules.  Frequent travel, weekend, and extended workdays are necessary


-          Bachelor’s degree (preferred) or equivalent work experience

-          Ability to build and maintain customer relationships

-          Passion and knowledge for beer

-          Ability to communicate effectively and with excellent customer service skills, both orally and written

-          Public speaking and presentation skills

-          Self-motivated

-          Proficient in Microsoft Office including Word, Excel, and Powerpoint, VIP & CRM Software

-          Valid Driver’s License and automobile

-          Able to travel abroad

-          Travel required

-          Beverage Industry Experience Preferred

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