Regional Market Manager- Northern Rockies

Upslope Brewing Company

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The primary responsibilities for this Montana-based position include distributor partner management & coordination, mentoring & developing Market Managers and the execution of the brand & sales strategy in order to grow the Northern Rockies Region. The Regional Market Manager will spend significant time in the market while balancing managerial responsibilities.

JOB RESPONSIBILITIES (but not limited to)

Brand & Sales Growth

  • Support and grow all accounts in territory
    Build relationships with buyers and sales teams at all on-premise and off-premise accounts

  • Maintain complete and accurate account information and sales data in Lilypad CRM.

  • Strategically targeting key accounts with distributors to increase points of distribution, rate of sale and promotional opportunities

  • Managing allocated specialty beers and communicates appropriate information to accounts and distributors

  • Scheduling and attending promotional events, such as samplings, pint nights, beer dinners, regional beer fests, etc. in sales territory.

  • Find and facilitate appropriate event sponsorships in sales territory

  • Identify and foster partnerships with synergistic and like-minded companies & organizations.

  • Develop and maintain relationships in the craft beer industry

  • Work closely with Upslope's Marketing Manager on all marketing efforts in territory including coordinating POS orders between distributor, accounts and Upslope, and assisting with overall marketing, advertising and branding vision for Upslope Brewing Company in this territory.

  • Understanding procedures for checking out samples, donations, festival beer.

Distributor Partner Management & Coordination

  • Create & maintain relationships with entire Distributor teams among all partners within region

  • Coordinate orders, logistics and follow through with distributor partners

  • Track inventories & sales in order to sustain par levels and constant supply of product

  • Motivate and incentivize distributor teams to keep Upslope top of mind and continue growth throughout region

  • Maintain consistent, effective communication between Upslope, distributor representatives/management and territory accounts

  • Utilize creativity to build camaraderie among distributor partners, accounts & Upslope

Supervisory Responsibilities

  • Develop, mentor & support Market Managers within region through routine check-ins and assessing weekly pre-plans

  • Assist in hiring Marketing Managers as needed

  • Recruit, train, schedule and manage part-time promo support staff for weekly events in order to ensure specified quota is met for market based events


  • Reporting to the Upslope Sales Manager and Director of Sales and Marketing on sales and marketing efforts on an identified, routine basis

  • Reviews monthly financials with Sales Manager and Sales & Marketing DIrector and adjusts strategy as needed


  • Two weeks Paid Time Off for your first year with generous increase each year after and seven paid holidays per year

  • Health/Dental/ Vision insurance

  • 401(k) with company match

  • Employer reimbursed professional development opportunities

  • RTD EcoPass

  • Free beer & merchandise perks

  • Discounts and Pro-deals on outdoor equipment and activities

  • Cell phone & mileage reimbursement

  • And more...


  • Education: Minimum 4-year degree in Business or a related field.

  • Experience: 5 years in a similar or related field.  

  • Required skills: Proficiency in MS Office Suite and other CRM systems.

  • Clean driving record with no previous DUI, DWI

  • This position will be based in Montana


  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is frequently required to sit; stand; walk; reach with hands and arms; climb or balance; stoop;  kneel; crouch; crawl;  talk; and hear. The employee must frequently lift and/or move up to 40 pounds, and be able to move kegs weighing close to 165 pounds.


  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions.

  • The work environment will vary for this position given the nature of the job duties.  Employee will most likely spend ample time in a car, their home, and/or accounts.  The noise levels will vary based on location.  Travel is required for this position and will vary based on business needs.

*Please Note: This Job Description is neither definitive nor restrictive and may be modified to meet changing needs.

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