Director of Sales

Lakewood Brewing Co

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Lakewood Brewing Company is a fast-paced, family owned and operated brewery looking for a motivated and passionate individual to join our team. We are one of the fastest growing breweries in Texas and are known for brewing consistently high quality beers. If you want a challenging and rewarding career in the brewing industry with the opportunity to surpass what you think is possible, we want to hear from you.  

Director of Sales


As Director of Sales for Lakewood Brewing Company you will be at the core of every marketing and sales activity as you create an invaluable relationship between LBC, our distributor partners, and accounts. You will be responsible for promoting the best craft beer on the market and what we represent as a company to both new and existing accounts. You will need to be a proactive, energetic sales professional offering hands-on experience in strategic planning and execution along with a profound ability to set and attain sales goals for LBC.

 Essential Functions

  • Develop and maintain strategic partnerships with key retailers, bars and restaurants in area 
  • Develop and maintain existing and new distributor relationships
  • Forge partnerships with new distributors as territory growth is warranted
  • Ensure profitability by brand and package is being maximized
  • Identify growth opportunities with new and existing accounts  
  • Develop the overall Sales strategy, forecast, and budget and present to management for approval 
  • Suggest and monitor budgets for marketing initiatives; includes setting and monitoring performance metrics 
  • Provide ongoing assessment of distributor and brewery marketing spends to maximize effectiveness 
  • Identify lagging brands that need additional support and determine strategy for addressing 
  • Use data to identify opportunities for new or expanded distribution, lost sales, and incremental volume increases 
  • Represent the brewery at selected festivals and events such as but not limited to brewery dinners, tastings, and promotions 
  • Set and monitor goals for sales team
  • Plan staffing levels and compensation for sales team within budget
  • Manage sales staff 
  • Report to management on sales
  • Collect competitive data (pricing, distribution) and work to adjust as needed 
  • Closely monitor progress of territory and within accounts  
  • Develop incentive platforms for internal teams and identify tactical brand/SKU acceleration initiatives for retail 

Knowledge and Skills 

  • Minimum 6 years industry experience selling craft beer
  • Minimum 4yr bachelor’s degree required in relevant field
  • Strong knowledge of the local market for craft beer and high level of competitive product knowledge and insight
  • Strong working knowledge of Microsoft Office programs, and VIP
  • Ability to work within a team to accomplish goals 
  • Strong leadership skills: must be able to inspire, motivate, and lead a successful team
  • High sense of ownership and accountability
  • Strong work ethic; demonstrated ability to plan and manage multiple responsibilities 
  • Competitive spirit with a strong sense of urgency and commitment to achieving results 
  • Strongly values and protects entire brewery team harmony
  • Strong judgment and professional maturity 
  • Excellent oral, analytical, written, and presentation skills 
  • Strong organizational & planning skills 
  • Ability and willingness to maintain flexible work schedules, as weekend and extended workdays are necessary 
  • Valid driver’s license, good driving record, and reliable automobile 

Priority will be given to:

  • Candidates currently living in the southwest region
  • Candidates familiar with regional sales in Texas and bordering states
  • Familiarity with TABC law
  • Familiarity with existing wholesaler network

Work Environment  

  • Fast paced environment 
  • High sense of urgency 
  • Passionate, creative and dedicated team 
  • Strong sense of camaraderie  
  • Medical/dental/vision insurance, paid vacation & sick days, free beer, and other great perks!

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job: Must be able to lift 30 lb. cases and occasionally 165 lb. kegs of beer.

Sound like the job you’ve been looking for? Think you have the skills, passion, and personality to be a great fit? Send your resume and cover letter, including salary requirements, to  

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