Sales Representative

Celis Brewery

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Position Title:  Sales Representative (Looking for multiple reps across the following cities:  Dallas, Ft. Worth, Houston, Austin, San Antonio)

Reports To:  Director of Sales

Objective:  Exceed sales goals of Celis products in the assigned market

Experience Required: 2+ years of craft beer sales experience, preferably calling on bars and restaurants in the assigned market

Overall Responsibilities 

  • Aggressively pursue new on and off-premise distribution in assigned territory
  • Build strong relationships with the buyers at existing on-premise and off-premise accounts
  • Build strong working relationships with key personnel at all distributors in assigned territory 
  • Actively work with distributor sales force and assist distributor personnel when necessary
  • Communicate directly with distributor sales reps and managers to develop Celis in the market
  • Schedule regular “ride withs” with distributors   
  • Regularly conduct beer/brand education with distributor and retailer staff 
  • Schedule and conduct promotional/educational events, such as samplings, pint nights, Tap Takeovers, beer dinners, regional beer festivals, etc. in assigned territory
  • Build strategic weekly/monthly sales plan utilizing CRM software (VIPiDig)


  • Must reside in assigned territory.
  • Ability and willingness to work independently.
  • Working knowledge of the craft beer industry and wholesaler operations. 
  • Excellent time management skills; ability to be proactive and take initiative.
  • A high level of organization, planning and multi-tasking skills. 
  • Strong oral and written communication skills.
  • Ability to build strong relationships with wholesalers, accounts, and customers.
  • The ability to manage business expense budgets
  • Proficiency in computer skills, CRM (VIPiDig), Email, Excel, Word, PowerPoint etc.
  • The ability to sit, stand and walk for extended periods of time.
  • Valid Driver License with a good driving record, a reliable, registered and insured vehicle, and ability to drive to and from accounts continuously.
  • Must be available to work nights and weekends and work more than 40 hours per week, and lift and or move up to 50 pounds.
  • Must understand local laws and ABC Regulations and abide by them at all times.
  • Must be in control of alcohol consumption at all times.
  • Cicerone or other Beer certification strongly preferred.
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