National Sales Director

Citizen Cider

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Citizen Cider, founded in 2010 on a hunch and some good old-fashioned hard work, has quickly become a leading player in the craft cider arena. Citizen Cider strives to look at the bigger picture and focuses on being involved in every aspect of their supply chain, sourcing all fruit directly from local farmers and pressing the juice to create a true craft cider. Never from concentrate.

National Sales Director

Full Time


Ideal Qualifications

10+ years sales experience in the food and beverage industry, including, previous experience with managing wholesalers.  Bachelor Degree Preferred in relevant field

Essential Duties:

  • Planning and execution of annual sales targets in each territory

  • Participate in annual sales forecasting program and Annual Business Plan development

  • Supervise and manage current sales team, recommend staffing changes and train new hires.

  • Manage all current and future distributors relationships, ensure distributors are on track to meet goals set in ABP process

  • Monitor inventory levels and inventory turn rates

  • Assess and report on sales trends

  • Analyze sales trends to develop strategic sales initiatives

  • Develop regional key account programs, manage key on and off premise chain customers

  • Recommending pricing strategy and consult on distributor margins, price increases and local market investments

  • Identifies opportunities to enter new markets and work with Marketing Director to build market launch plans

  • Monitor competition and trends in markets

Core Skills:

  • Highly organized

  • Strong management skills with teams

  • Self-motivated

  • Team building skills

  • Strong communication skills

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