Brewbound.com Craft beer industry news, events, and jobs. 2017-03-23T22:12:26Z https://www.brewbound.com/feed/atom/ Press Release <![CDATA[Torn Label Brewing Company Releasing Magic Magic IPA in Cans]]> http://www.brewbound.com/?p=62164&preview=true 2017-03-23T21:43:55Z 2017-03-23T21:43:55Z

Kansas City, MO — Torn Label Brewing Company is excited to announce the return of one our most popular beers to date, Magic Magic. An East Coast style IPA brewed with raspberry and lemon peel, Magic Magic’s taproom release was one of the busiest nights we had ever experienced, and bottles in distribution sold out just as swiftly. The beer is part of our Artists Series, in which a limited release is crafted in collaboration with a local artist. For Magic Magic we didn’t have to look far – the beer was inspired by the artwork of Torn Label sales rep/taproom manager Thomas Woodward.

Regarding the piece, Thomas Woodward states the name Magic Magic “alludes to a moment in a painting where I am talking about the act of painting itself. . . Creation is magic and to create from an internal place something that had previously not existed is doubly so – hence, Magic Magic.” We thought that applied equally well to the brewing process, so Brewmaster Travis Moore worked with Thomas in creating a beer that’s reflective of Thomas’s artistic perspective.

To change things up a bit, rather than 22oz bottles, this year Magic Magic will be available in 4-packs of 12oz cans. Torn Label began canning its flagships at the beginning of 2017, but Magic Magic is the first seasonal/limited release to be canned. To celebrate, we have a release party/art show planned for First Friday April 7th. The beer will be available on draft at the taproom, as well as in cans to go. Limited quantities of new Magic Magic one-off glassware and T-shirts will also be for sale, and Thomas will have a collection of new works on display and for sale in the brewery.

Fifty percent of the proceeds of all art sales will be donated by Thomas Woodward and Torn Label Brewing Company to the Mattie Rhodes Center, a nonprofit community development organization dedicated to well-being through social services, behavioral health counseling and the arts. The release party will start at 5pm at the taproom; Magic Magic will also see limited distribution in Kansas City, Missouri and Kansas the following week.

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Press Release <![CDATA[White Street Brewing Co. Releasing Hopical Island]]> https://www.brewbound.com/?p=62160&preview=true 2017-03-23T21:39:33Z 2017-03-23T21:39:33Z

Wake Forest, NC – White Street Brewing Co. has found a getaway from the daily grind in its new limited release, Hopical Island.

For those in search of a quick escape, White Street offers the light malts and grapefruit flavors of this Tropical Session IPA. Discover for yourself the lush oasis of pineapple, mango, and grapefruit aromas in its exotic hop blend.

“When you drink Hopical Island we want you to experience what we do; relaxation,” says owner, Dino Radosta. “It’s bright, refreshing and feels like summer in a glass.”

Your Hopical Island getaway starts in April if you can find this limited release. It will be available on draft in select bars and restaurants across North Carolina and at the Friday Night on White summer concert series in Wake Forest.

To learn more connect at whitestreetbrewing.com/hopicalisland

About White Street Brewing Co.
White Street Brewing Company, North Carolina’s hometown brewery, is a locally-owned, independent manufacturer of award-winning craft beer. Established in 2012, White Street’s small town ethic and their attention to detail are reviving the time when neighborly craftsman took the time to do things the right way. Their flagship Main Street Series includes Kölsch, recipient of the 2014 World Beer Cup Gold Award, Scottish Ale, winner of the 2016 GABF Gold Medal, Hoptimist IPA, and Emmalynn Belgian Blonde. 

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Press Release <![CDATA[No-Li Brewhouse Releases March Forth Citrus IPA]]> http://www.brewbound.com/?p=62145&preview=true 2017-03-23T19:30:26Z 2017-03-23T21:35:03Z

Spokane, WA — Inspire and Collaborate! No-Li Brewhouse hoists a pint of March Forth Citrus IPA in recognition of neighborhoods and communities across Spokane, the Pacific NW and USA.

“No-Li supports neighborhoods and communities as they are the central point of beer culture,” says Mike Lay of No-Li Brewhouse. “We believe that a thriving and local beer culture supports local jobs, community energy and a local economy.”

March Forth Citrus IPA is a 22 oz. bottle seasonal release. March Forth is packed with orange peel and a zesty citrus finish, 7.2% Alc. & 36 IBU’s. We celebrate and hoist a pint with each of our communities.

About No-Li Brewhouse

Born & Raised in Spokane, Washington, No-Li Brewhouse is locally-owned and community-minded crafting Spokane-Style beers with No Boundaries: innovative beers brewed with locally-sourced ingredients. No-Li Brewhouse was awarded 2016 Washington Brewery of the Year, NBWA 2015 National Brewer Partner of the Year, No-Li has won twenty-one international awards.

For more information about the beers, brewery and the pub, visit www.nolibrewhouse.com, or follow them on Facebook/Twitter/Instagram @nolibrewhouse.

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Press Release <![CDATA[Worthy Brewing to Introduce Stoker Red Ale in April]]> http://www.brewbound.com/?p=62141&preview=true 2017-03-23T19:01:02Z 2017-03-23T21:30:33Z

BEND, OR — Worthy Brewing is adding a fifth can to their line-up this spring. Introducing Stoker Red Ale, a hoppy beer designed to stoke your passions and keep them lit. Stoker Red will be available in 12-ounce cans this April.

Several months ago, Worthy made the hard decision to discontinue their Eruption Imperial Red. Brewmaster Dustin Kellner took this opportunity to create a more sessionable, judiciously juiced red inspired by its retired cousin.

For bittering, Worthy’s Brewers added Nugget and CTZ. For aroma and flavor, they added Oregon grown Cascade and Centennial Hops and topped it off with Mandarina Bavaria, a German hop whose mother is Cascade. The final numbers come in at 6.6% ABV and 66 IBU.

“What we wanted to brew was an easy drinking, hop forward red ale. Something that would be as refreshing from a can, as it would be from a glass. It’s always tough to be objective when drinking your own beer, but I think we nailed the style with Stoker,” said Kellner.

“Stoker is fuel for your firebox,” said Roger Worthington, Worthy Brewing’s Founder. “It has a tantalizing tangerine aroma and a piney, lemonish flavor with a satisfying malt sweetness. It’s the perfect beer for star gazing around the campfire or holding court with friends and foes alike on the pressing issues of the day.”

The can features a swarthy brewer in his rubber boots stoking the kettle with a shovel piled high with big juicy hop cones.

Kegs and cans are distributed by Columbia Distribution in Oregon and Washington, Hodgen Distributing in Eastern Oregon, and by Hayden Beverage in Idaho.

For more information, please contact Shannon Hinderberger at shannon@worthybrewing.com.

About:

Worthy Brewing Company opened its doors in early 2013, delivering remarkably balanced, filtered ales that are hand-crafted using premium ingredients and the pristine water from the Cascade Mountains in Bend, Oregon. Worthy’s campus includes a large outdoor biergarten, full restaurant, and a greenhouse and hop yard onsite for growing estate and experimental hops in conjunction with Oregon State University and Indie Hops. An expansion will be completed in Spring 2017, featuring the “Hopservatory,” with a large telescope, “The Hop Mahal,” a banquet space, “The Beermuda Triangle” expanded indoor seating, and “The Star Bar,” an open air mezzanine bar.

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Brewbound.com Staff <![CDATA[Startup Brewery Challenge Returns to Brewbound Session on June 15]]> http://www.brewbound.com/?p=62152&preview=true 2017-03-23T22:12:26Z 2017-03-23T21:13:18Z

The Startup Brewery Challenge, Brewbound’s one-of-a-kind business pitch competition for craft brewery entrepreneurs, will return for an 8th installment at the Brewbound Session business conference, taking place on June 15 in New York City.

New craft brewery entrepreneurs will have an opportunity to participate in the Startup Brewery Challenge, presented by Craft Brew Alliance, and compete for a chance to win $5,000 and take an all-expenses paid trip to Portland, Oregon.

Standing before hundreds of brewery owners, investors, distributors and other beer industry professionals, Startup Brewery Challenge 8 finalists will have four minutes to show off their business plans, sample one core product offering and receive immediate feedback from a panel of five expert judges.

Apply Today >>>

The brewery owner with the best overall pitch and product will receive $5,000 to be used to fuel the growth of their emerging business. Two members from the winning company will also receive an all-expenses-paid trip to Beervana, where they will meet with and learn from CBA executives, take an extensive tour of the company’s production brewery, participate in Widmer Brothers’ daily taste panel and receive business coaching from the CBA team.

In addition to those prizes, the winning entrepreneur will also receive a free entry into the Winter 2017 Brewbound Session.

Entry

Think you — and your beer — have got what it takes to be crowned the winner of Startup Brewery Challenge 8?

Simply visit the application page for a complete listing of rules and selection criteria. There is no cost to apply, although conference registration is required for those selected to compete. Applicants will be evaluated and chosen by the Brewbound team. Questions about the competition can be directed to Jon Landis at jlandis@bevnet.com or 617-231-8834.

Register for Brewbound Session NYC

Additional Information

To get an idea of what the Startup Brewery Challenge is all about, you can watch the winning presentation from our most recent competition in San Diego.

Detailed information on the format and selection process can be found on the application page.

Past winners of the Startup Brewery Challenge include Hopewell Brewing, Wynwood Brewing Company, Braxton Brewing Company, CODA Brewing, Appalachian Mountain Brewery and 5 Stones Brewing. Both Appalachian Mountain Brewery and Wynwood Brewing Company have since formed strategic partnerships with CBA as a direct result of the competition.

About Brewbound Session:

Focused on the business side of brewing, Brewbound Session events offer an unmatched strategic learning opportunity for beer industry professionals by combining the best in business information and networking. The full-day program features a hand-selected roster of industry experts and leaders who, through presentations and panel discussions, will touch on topics including investment, emerging trends, distribution strategies and more. Marketing, merchandising, and the overall state of the craft market are looked at as opportunities for brewers to improve revenue and profitability, and to build the capital structure that will allow them to weather any future storms.

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Press Release <![CDATA[Epic Brewing and Telluride Brewing Company Collaborate on New England-Style IPA]]> http://www.brewbound.com/?p=62132&preview=true 2017-03-23T18:49:06Z 2017-03-23T18:49:06Z

Denver, Colo. — Collaboration requires creativity, passion, friendship, patience and an open mind. When all of these elements come together you have the conditions for a perfect storm or in our case, a blizzard. We’ve teamed up with our good friends at Telluride to bring you “Blizzard Conditions”: a New England-Style IPA featuring Cashmere hops and enough haze to create a delicious little snow globe-in-glass.

While enjoying pints together this winter Telluride’s brewmaster Chris Fish and Epic’s Kevin Crompton discovered neither of them had brewed a New England-Style IPA before and both were intrigued by the new hopping techniques many breweries were using to pack insane amounts of juicy hop flavor into the beer without a high level of bitterness.

Approaching the new style together, both brewmasters set out to find just the right hops. “The excitement is all about juicy hop goodness! Not bitterness!” says Chris Fish. “We’re looking to present super tropical fruitiness in both flavor and aroma. To achieve that we got our hands on a new hop variety, Cashmere.”

Cashmere hops are relative new on the market, having been released in 2013 by Washington State University, and is the product of a marriage between Cascade and Northern Brewer hops. Their resulting daughter, Cashmere, is unique, producing aromas full of lemon and lime citrus, sweet ripe-cantaloupe, and tropical fruits like guava and mango. Because of these qualities Cashmere excels as a cold-side dry hop and is perfectly suited for New England-Style IPAs, which pull as much hop character as possible from late boil additions and dry-hopping.

“IBUs are a thing of the past,” says Epic Brewmaster, Kevin Crompton. “These IPA’s are about the myriad of hop flavors we can infuse in the brew. So much of those delicate compounds are lost in the steam of the boil – we’re doing as much as we can to avoid that and pack all of the interesting parts of hops into the final beer.”

Blizzard Conditions is hazy gold color with just a hint of green highlights. Its huge aroma is bursting with orange blossom, ripe melon and guava. The spelt, a type of malted wheat, helps give good body to the beer, which supports the sticky hop character. Bitterness is low with just a moderate amount lingering on the palate. If you’re a hop lover and enjoy the newer American varieties emerging on the scene this beer won’t disappoint; and if you’re the type of drinker who shies away from the traditional, piney IPA, you’ll be pleasantly surprised at how bright and juicy New England-Style IPAs can be.

Blizzard Conditions was brewed to be showcased during Denver’s Collaboration Fest on March 25th. Tickets are available online at www.collaborationfest.com. The beer will also be tapped around Denver leading up to the fest.

  • 3/20 – Sloans Tap and Burger Run event – 6 pm
  • 3/21 – Choice City Butchers 12-1 pm Ft. Collins
  • 3/21 – Freshcraft 7 pm
  • 3/22 – Epic Brewing Company Denver Tap Room 12 pm 3/22- West End Tavern Boulder 5-7 pm
  • 3/22- Highland Tap and Burger 5-7 pm
  • 3/23 – Lowery Beer Garden 6:30pm
  • 3/24 – Walter’s Pizzeria and Publik House Uptown 6 pm

About Epic Brewing Company

Epic Brewing Company, LLC was opened in May of 2010 in Salt Lake City and expanded to Colorado in 2013. Epic is known for its passion for style and currently offers over 40 distinctly different beers. Epic is distributed in the following states: Arizona, California, Colorado, Idaho, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, North Carolina, New Jersey, Nevada, Ohio, Oregon, Rhode Island, Texas, Utah, Virginia & Washington D.C., Washington, Wisconsin & Wyoming. More information at www.epicbrewing.com.

About Telluride Brewing Company

Telluride Brewing Company makes gold-medal beer in the heart of the Rocky Mountains. Brewed with premium malts and worthy hops, the beers it produces are distinct yet classic. And in just four years, the brewery has grown from a local favorite to a state-wide sensation, serving up its beers in kegs and cans throughout Colorado. More information at www.telluridebrewingco.com.

About Collaboration Fest

Collaboration Fest returns for a 4th year! Don’t miss out on America’s most creative beer festival featuring 100+ beer projects with over 150 participating breweries. Come for the beers, stay for the conversation! Every beer tapped at Collaboration Fest has a unique story as two or more breweries come together to brew something special. The result? Some of the most exciting, delicious beer tappings you’ll find anywhere. More information at www.collaborationfest.com.

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Press Release <![CDATA[Ska Brewing Hires New Head Brewer]]> http://www.brewbound.com/?p=62113&preview=true 2017-03-23T18:27:49Z 2017-03-23T18:27:49Z

DURANGO, CO – Ska Brewing today announces that industry veteran Kurt Randall will take on the title and role of Head Brewer. Randall’s new position will include oversight of brewing and cellaring operations, product innovation and the hiring and training of new personnel.

A Colorado brewer at heart, Randall began his career 13 years ago on the bottling line at Flying Dog Brewery in Denver. His uncanny natural understanding of the brewing process quickly led him to the role of Head Brewer in four short years. He brewed for Breckenridge and Stranahan’s Colorado Whiskey and eventually took over the reigns in Great Divide’s quality control department before moving to Ska in 2015 to take on the position of Brewhouse Supervisor.

“With the exciting and innovative plans we have for our beers in the coming years, Kurt’s breadth of brewing knowledge will prove invaluable, the bonus being that we already know he fits in well with our cast of characters,” said Ska Co-founder, Dave Thibodeau, referring to the fact that Randall has worked with the brewing team at Ska for 2 years.

Randall is equally thrilled about his new role, and harkens back to his days as head brewer for Stranahan’s. “I’ve been a fan of Ska since crushing cans of Modus at the Rackhouse at Stranahan’s,” said Randall. “I can’t wait to lead our team into Ska’s next chapter.”

Randall will be at Collaboration Beer Fest in Denver on Saturday, Mar. 25 pouring the Coconut Curry Hefeweizen that Ska brewed in collaboration with Boulder Beer. Stop by the Ska Brewing-Boulder Beer booth to toast with Kurt this weekend!

About Ska Brewing

Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces over a dozen award-winning beers. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans including Modus Hoperandi, Mexican Logger, Euphoria and Pinstripe. For information (a lot of it), music, and a good time, visit www.skabrewing.com. Plug in to the latest updates, beer releases and shenanigans at facebook.com/skabrew and twitter.com/skabrewing.

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Justin Kendall <![CDATA[Distribution Roundup: Cigar City Enters North Carolina; Devils Backbone Hits Ohio]]> http://www.brewbound.com/?p=62114&preview=true 2017-03-23T19:02:37Z 2017-03-23T18:27:27Z

Cigar City Begins North Carolina Distribution

Cigar City is making its way up the eastern seaboard. The Florida-headquartered brewery announced Wednesday that it would begin shipping 12 oz. cans of its popular Jai Alai IPA and other brands to North Carolina.

Cigar City, which produced more than 65,000 barrels of beer last year, has partnered with several wholesalers for statewide distribution, among them, Skyland Distributing Co., United Beverages of North Carolina, R.H. Barringer Distributing Company, Long Beverage Inc., Carolina Distributing LLC, Healy Wholesale Co Inc., Atlantic Shores Distributors, Coastal Beverage Co. and City Beverage Co Inc. Those companies will begin offering cans of Jai Alai, Florida Cracker Belgian-style White Ale, Maduro Brown Ale, Invasion Pale Ale and Tampa-style Lager with draft beer coming later this year.

North Carolina is the eighth state where the popular Tampa Bay brewery’s beers are sold and just the second new state to receive its product in the last four years. Cigar City, which sold to Oskar Blues Holding Company last year, is also brewing some of its beer at Oskar Blues’ facility in Brevard, North Carolina. It also sells beer in Florida, Georgia, Alabama, Virginia, Pennsylvania, New York and Tennessee.

Devils Backbone Enters Ohio

Devils Backbone Brewing Co. has stretched into Ohio. The Virginia-headquartered, Anheuser-Busch-owned brewery officially launched in Cincinnati last week, according to the Cleveland Plain Dealer.

The company is reportedly adding six sales and marketing representatives throughout Ohio to support the brand.

“We’re really making the investment,” Devils Backbone public relations and communications coordinator Rebecca Holland told the outlet. “It’s an important state for craft beer.”

Devils Backbone entered Ohio with its flagship award-winning Vienna Lager along with Eight Point IPA and the Trailblazers line of beers.

Already this year, Devils Backbone has expanded distribution to Georgia, South Carolina, Pennsylvania, Delaware and New Jersey. The company’s beer is now sold in 10 states as well as Washington, D.C. The brewery is also reportedly seeding each of those markets with sales and marketing reps.

Boulevard Adds Wisconsin to Footprint

Kansas City’s Boulevard Brewing Company has added Wisconsin to its Midwestern footprint. The Duvel USA-owned brewery will begin distribution through Beechwood Sales & Service for statewide coverage beginning April 3.

“Wisconsin has been a goal for us for some time,” Bobby Dykstra, vice president of sales, said in a press release. “The state is well known for its legion of passionate beer lovers. We’re confident that Beechwood is the right partner, and we look forward to launching our brands throughout the state in the coming weeks.”

Boulevard plans to ship its popular Tank 7 Farmhouse Ale, Ginger Lemon Radler and Unfiltered Wheat Beer among other year-round, seasonal and limited releases.

Boulevard’s beer is now available in 38 states and Washington, D.C.

Rhinegeist Adds Pittsburgh Distribution

Earlier this month, fast-growing Cincinnati craft brewery Rhinegeist announced it would begin distribution to Pittsburgh and southwestern Pennsylvania.

Rhinegeist beer is now available on draft with 12 oz. six- and four-packs of cans coming in May through Frank Fuhrer Wholesale Company, according to a press release.

Mill Creek Brewing Moves into Alabama

Tennessee-based Mill Creek Brewing Co. has added its first out-of-state market: Alabama.

The company has signed with Budweiser Distributors for coverage in Huntsville, Birmingham, Shelby County, and Montgomery beginning in April, the Birmingham News reported. The brewery also plans to add coverage in Mobile/Gulf Shores in May and Auburn and Tuscaloosa in August.

Mill Creek will begin shipping its Landmark lager, Lil Darlin’ citrus wheat, Woodshed IPA and Silo farmhouse ale in 12 oz. cans and kegs next month.

Calusa Brewing Begins Distribution in Florida

Calusa Brewing has signed an agreement with Florida’s J.J. Taylor Distributing to sell its Dissonance Breakfast Brown Ale and Focus IPA to liquor stores, bars and restaurants in Sarasota and the surrounding counties, the Herald Tribune reported

“It is extremely exciting for us at J.J. Taylor to yet again be working with a local brewery that is so devoted to producing only the highest quality of craft beer,” Matt Abdoney, senior craft specialty brand and marketing manager, said in a press release. “Calusa’s passion and extreme attention to detail is without a doubt going to be a grand slam with local consumers and retailers alike.”

Prior to the deal, the brewery’s beer was only available in its Sarasota taproom.

Urban South Brewery Distributing to Baton Rouge

New Orleans’ Urban South Brewery has signed with Mockler Beverage Co. for distribution in Baton Rouge, according to the Greater Baton Rouge Business Report.

Urban South will offer its Holy Roller IPA, Charming Wit and Delta Momma Citra Lager on draft and in package.

Urban South reportedly plans to produce 2,950 barrels of beer by its 1-year anniversary on March 27.

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Press Release <![CDATA[Glunz Imports Introduces Stiegl “Zitrone” Lemon Radler to US Market]]> http://www.brewbound.com/?p=62110&preview=true 2017-03-23T16:53:56Z 2017-03-23T16:53:56Z

LINCOLNWOOD, IL — A refreshing beverage offering from Austrian brewer Stiegl has made its way to the United States—via Chicago! On May 1, 2017, Glunz Imports, a division of Louis Glunz Beer, Inc., Chicagoland’s oldest family-run beer distributor and importer of select international brews, introduces the Stiegl “Zitrone” Lemon Radler to the U.S. market. Mixing Stiegl’s signature Goldbrau lager with real lemon juice gives this beer a distinct tart flavor, citrusy aroma, revitalizing sparkle, and natural cloudiness.

With only 175 calories per 16 oz. can and 2% ABV, the Stiegl Lemon Radler is an invigorating and specialty malt beverage geared toward individuals with health-conscious, active lifestyles. The Stiegl Lemon Radler contains solely natural fruit sugar and no artificial sweetener. In German, “radler” means “cyclist” and this beer style is often referred to as a “bicycle beer” because of athletes who prefer to indulge in this type of brew as they bike through the Alps. The beverage provides energizing hydration and enjoyment without inebriating, especially in high-altitude locations. The Stiegl Lemon Radler joins the Grapefruit as the latest Stiegl Radler to be rolled out into the U.S. market.

The Stiegl Lemon Radler is available on draft and in four-packs of 16-fluid-ounce cans, with current distribution in Southern and Midwestern states, including Arkansas, Florida, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Tennessee, and Wisconsin. For high-resolution images of packaging and cans click here.

For more information about Glunz Imports and brands visit www.glunzbeers.com.

About Stiegl Brewery

Privately owned and operated in Salzburg, Austria, Stiegl Brewery combines tradition and innovation, forming a concept for success that makes Stiegl the strongest beer brand in Austria. The secret of this success: highest quality raw ingredients and production facilities, Europe’s most modern brewing technology, innovation in product variety, highly motivated employees, commitment to tradition, economic sustainability, down-to-earth quality and the flexible decision-making structures of a family business. Stiegl has been brewing beer since 1492, using spring water from the local Untersberg Mountain, as well as continuing the time-honored tradition of delivering the beers locally via horse-drawn carriage. Stiegl’s lagers and pilsners are imported to the United States by Glunz Imports, a division of Louis Glunz Beer, Inc. Visit www.stiegl.at/en.

About Louis Glunz Beer, Inc.

Founded in 1888 by Louis Glunz I in Chicago, Louis Glunz Beer, Inc. (7100 N. Capitol Drive, Lincolnwood, IL 60712; 847.676.9500) is among the oldest beer distributors in the United States, proudly offering Chicagoland the most comprehensive selection of craft, specialty, and import beers representing more than 190 breweries around the globe. The 129-year-old company continually receives recognition for its innovative, family-owned business, including Beverage Industry’s 2013 Wholesaler of the Year, the National Beer Wholesalers Association 2013 Public Affairs Award, and the 2013 Loyola Illinois Family Business of the Year Award. Heading the company is President Jerry Glunz, the great-grandson of the founder, with day-to-day operations led by members of the fourth and fifth generations. Louis Glunz Beer, Inc. is dedicated to quality service and beer education. For more information, visit www.glunzbeers.com. Find Louis Glunz Beer, Inc. on Facebook, Twitter, and Instagram.

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Press Release <![CDATA[Three Creeks Brewing Announces ‘Throwback Series’]]> http://www.brewbound.com/?p=62107&preview=true 2017-03-23T16:40:21Z 2017-03-23T16:40:21Z

Sisters, Oregon —Three Creeks Brewing Co. is pleased to announce the release of Amber Ale, the first in our new Throwback Series designed to celebrate beer styles that fueled the “microbrew” revolution. Developed as a sort of “liquid time machine”, the Throwback Series harkens back to the early days of craft beer by presenting iconic American beer styles in a historical context. This series begins with Amber Ale, followed by American Hefeweizen, American Pale Ale and finally Old Special Premium Amber Lager.

“We’re at a point where the pendulum has swung so far in the direction of extreme and exotic flavors that simplicity and balance are no longer valued,” explains Head Brewer Zach Beckwith, “our goal with the Throwback Series is to give people a chance to taste where the craft beer movement started and to remind us all of a time when beer didn’t need to be so complicated.”

Amber Ale | Available in March

On draft now, this American Amber Ale occupies the space between pale ale and brown ale. It’s appeal lies in its balance between Crystal malt and old school Northwest hops, pleasing hopheads and malt advocates alike. Once a staple of early craft brewers, American Amber Ale has all but disappeared, until now! 5.5% ABV | 40 IBUs

American Hefeweizen | Available in May

The second installment in our Throwback Series, the American Hefeweizen, taught early beer connoisseurs that summer beers could be cloudy and that beer goes beyond barley. Brewed with 50% wheat malt and served unfiltered, American Hefeweizen stands as one of the first American-German hybrid beers. It helped kick start the American tradition of putting a spin on traditional European styles that is now the hallmark of American brewing. American Hefeweizen’s balanced, bready malt character and medium body satisfies. Add an orange or lemon garnish for a nice citrus kick. 4.8% ABV | 30 IBUs

American Pale Ale | Available in July

The third beer in our Throwback Series, the most quintessentially American of all, is the American Pale Ale. Introduced long before IPA,

Session IPA, Imperial IPA, White and Black IPA, the American Pale Ale bursts with an intoxicating aroma and intense grapefruit flavor of Cascade hops. American Pale Ale is the style that showed hops have more to offer than bitterness. Our faithful replication of this important style harnesses the flavor and aroma of three classic “C” hops balanced by just the right amount of Northwest grown malt. 5.8% ABV | 50 IBUs

Old Special Premium Amber Lager | Available in October

The fourth and final beer in our Throwback Series harkens back to a time before the craft beer revolution. Before the age of mass consolidation where regional breweries brewed family recipes. Old Special Premium Amber Lager is your Great Grandfather’s beer, brewed with pure Lager yeast from the old country, 2-row barley and corn. This amber hued, easy drinking lager beer will bring back memories of a time gone by. All that’s missing is the green bottle! 4.5% ABV | 15 IBUs

Born in the heart of Sisters, Oregon, Three Creeks Brewing Co. crafts classic Northwest ales under the “Blaze Your Trail” motto. The relentless pursuit of uncompromising quality craft beer that never goes out of style. These ales can be found throughout Oregon, Southwest Washington and Southern Idaho.

For more information on what is happening at Three Creeks Brewing Co., visit www.threecreeksbrewing.com or email info@threecreeksbrewing.com.

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Press Release <![CDATA[Sly Fox Brewing Company and Barcade Collaborate on Chestnut Beer]]> http://www.brewbound.com/?p=62104&preview=true 2017-03-23T15:36:42Z 2017-03-23T15:36:42Z

Pottstown, PA — On Thursday, April 6, at 4 p.m. Sly Fox Brewing Company will debut Chest Bockwell, a German-style lager brewed with real chestnuts, at Barcade (1114 Frankford Avenue) in Philadelphia’s popular Fishtown neighborhood. Chest Bockwell, affectionately named after John C. Reilly’s fictional crime-fighting character in the movie Boogie Nights, is a traditional Dunkel Bock, with chestnut flour added to the mash, drawing on rich Vienna, Munich, caramel and roasted malts from Bavaria for a toasted flavor profile.

Barcade’s management staff visited Sly Fox in Pottstown, PA on February 8 to brew this special collaboration beer weighing in at 7.4% ABV; originally, they wanted to use whole chestnuts in the mash – until Sly Fox head brewer Brian O’Reilly warned of “evil forces” being locked inside the chestnuts. The two sides compromised and used chestnut flour, perfectly balancing the sweet and savory nuisances of the delicate fruit.

“Barcade has been a champion of craft beer for more than a decade, way before craft beer was cool, and brewing a beer for them is an honor,” says O’Reilly. “When we started discussing the brew with the group, the idea of a Chestnut Bock stuck out to me. It was a challenge bringing an unusual ingredient like chestnuts into such a traditional style, and I am proud to say we pulled it off. The chestnut flour really added an interesting depth to this malt-forward beer in a balanced and delicious way.”

In addition to Chest Bockwell, Barcade will be pouring a slew of Sly Fox drafts at the release party, including: 360 IPA, Helles Lager, Ichor, Odyssey, O’Reilly Stout, Phoenix Pale Ale, Pikeland Pils, Royal Weisse, Route 113 IPA and Saison VOS. Chest Bockwell will be available at all six Barcade locations throughout the region (Philadelphia, PA; Jersey City, NJ; Chelsea, NY; St. Mark’s, NY; Brooklyn, NY and New Haven, CT).

“We’re very happy to announce this collaborative beer, Chest Bockwell,” says Barcade President & CEO Paul Kermizian. “We have been great fans of Sly Fox for years, and have been talking about working on an exclusive with them for some time. We really enjoy traditional German-style lagers, but also beers with unusual ingredients. Here, we balanced those conflicting interests and developed a truly flavorful beer.”

Sly Fox is the latest craft brewery to collaborate with Barcade’s extremely limited one-off series, a project dating back to 2010. Over the years, Barcade has proudly served the following beers as part of their series (click here for complete list): Shmaltz Pastrami Pils, Captain Lawrence Simpsons Did It! IPA, Smuttynose Coily, Greenport Harbor Goth Logger, Climax Barcade Anniversary Abbey, Fisherman’s Pepper II, Captain Lawrence Black and White IPA, Victory Fall Bockwards, Harpoon Sriracha Blonde, Fisherman’s Clam Porter, Climax Bavarian Dark, as well as beers from the Sixpoint-Barcade Beer Project.

About Sly Fox Brewing Company:

Since their inaugural brew in 1995, Sly Fox has crafted more than 100 different top-notch craft beers. Their critically acclaimed year-round line-up and highly anticipated seasonals are available in their brewpubs in Phoenixville and Pottstown, as well as top bars and restaurants in PA, CT, NJ, NY, MD, VA and Washington, DC. They were the first craft brewery in the mid-Atlantic to put in a canning line, adding it to their facility in 2006, and with it, earned the first-ever Great American Beer Festival (GABF) medal awarded to a canned craft beer, in 2007. They have earned GABF medals virtually every year since, and are widely recognized as among the region’s best and most enduring craft breweries.

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Press Release <![CDATA[Avery Brewing Co. Announces Return of Perzik Saison]]> http://www.brewbound.com/?p=62101&preview=true 2017-03-23T15:11:49Z 2017-03-23T15:11:49Z

Boulder, CO – Avery Brewing Company, a Boulder-based craft brewery and maker of White Rascal Belgian-Style White Ale, is thrilled to announce the release of its spring seasonal beer, Perzik Saison. This unmistakably peachy saison will be available on draft at the Avery brewery on 3/27 and will hit shelves across the nation in early April.

Perzik Saison is a classic saison with a big splash of peaches. Over 11 pounds per barrel of peaches were used to create this dry, crisp, fruity, slightly spicy, and refreshing beer. Inspired by long summer days sitting on the patio and grilling under the shade of trees, expect to see Perzik Saison on shelves throughout the spring and summer months (approx. April – August), in time for peach season!

“We started making Perzik Saison two years ago,” says Fred Rizzo, Head Brewer at Avery, “and we designed it to be a delicious, easy drinking, and sessionable beer. It has a massive amount of peaches, but our goal was to also stay true to the saison style. We ferment warm at 26 degrees Celsius, which builds a great yeast character that pairs well with the peaches. We also use a little acidulated malt to balance out some of the sweetness. The result is a refreshing, clean, and approachable beer that celebrates peaches while still honoring the saison characteristics”.

Perzik Saison is part of Avery’s “Seasonal Selection” series, which also includes Chai High, released in the fall, and Old Jubilation, released in the winter. It is available in 6-pack cans, 5.16 gal kegs, and 15.5 gal kegs.

About Avery Brewing Company:

Avery Brewing Company is a family-owned craft brewery in Boulder, Colorado. Since 1993, Avery has pioneered innovative beers by blending the art and science of brewing with ingenuity, creativity, and boldness. Avery bottles and cans more than 40 beers a year including White Rascal Belgian-Style White Ale, The Maharaja Imperial IPA, and Tweak. Craft your journey at averybrewing.com.

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Press Release <![CDATA[Beatson Clark Creates Miniature Bottle for BrewDog]]> http://www.brewbound.com/?p=62098&preview=true 2017-03-23T15:09:11Z 2017-03-23T15:09:11Z

Ellon, Scotland — Scottish craft beer innovator BrewDog has upped the ante with its latest powerfully hopped product: a 22% miniature hit of hops sold in 100ml bottles designed and manufactured by Beatson Clark.

Hop Shot is described by BrewDog as “a high-velocity hop hit” and is achieved through ice distillation, which concentrates strength and flavour by removing the ice that forms during the brewing process.

The beer is brewed using five North American hop varieties – Centennial, Columbus, Simcoe, Citra and Amarillo – and its aroma retains a huge amount of hop character, from grapefruit peel and stewed orange to heady pine sap and resin.

“This was a challenging design as we had to maintain the small capacity while meeting the height requirements of the filling equipment,” said Chris Palmer, Business Development Manager at Beatson Clark.

“Even though it’s a small bottle we were still able to emboss the BrewDog logo on the neck to complement the Abstrakt bottle we designed for them at the same time.”

Beatson Clark’s new Hop Shot bottle complements the 375ml embossed Champagne-style beer bottle which the company recently designed for BrewDog’s Abstrakt range of occasional brews.

“BrewDog is a long-standing customer of ours and we’re always happy to be asked to produce a new bottle for them,” Chris added.

“We are well placed to fulfil this type of contract as we have a great deal of experience in glass packaging for the brewing industry and we can manufacture bespoke bottles at small volumes.”

To find out more about standard, customised or bespoke beer bottles call Beatson Clark on 01709 828141 or email sales@beatsonclark.co.uk.

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Press Release <![CDATA[Dock Street Brewery to Open Cannery and Tasting Room]]> http://www.brewbound.com/?p=62094&preview=true 2017-03-23T15:04:12Z 2017-03-23T15:04:12Z

Philadelphia — For the first time ever, Dock Street Brewery will be canning beer. We’ve been quietly (kinda) building a cannery and tasting lounge in an airy garage next door to our brewpub here in West Philly.

The mixed-use space will function as an expansion of our brewery: We’ll be fermenting, aging, and canning beer onsite round-the-clock. Our Tasting Room, which centers around a custom-made zinc-top bar, will be open to the public for beer (obvi), draft wine, a few classic cocktails and beer cocktails (both draft and made-to-order) and small bites every Thursday, Friday and Saturday evenings. The space will also be available for private parties and gatherings upon request.

This marks the first time ever that Dock Street will be canning beer. We have a compact but mighty canning line with a stellar group of brewers at its helm, led by Head Brewer Mark Russell and including Assistant Brewers Edwin Lopez and Sasha Certo-Ware. To begin with, we’ll release 16oz cans of one core style – Dock Street Golden IPA, the beer of a hundred tweets – and two small-run seasonal offerings, No Exit Double IPA and Jip The Blood, a Berliner weisse with blood orange, also in 16oz cans. We’ll be incorporating more core brews, one-offs and hyper-limited releases to the line-up in the near future. These first releases will only be available at Dock Street Brewery, Dock Street Cannery and Lounge, plus a very select handful of our ride-or-dies in the local restaurant and beer scene. Four-packs and 24-pack cases will be available for takeout purchase from both of our locations plus select distributors.

We worked with Philly-based photographer and graphic designer John Carlano, a longtime Dock Street friend (we’ve known him since we were laying down roots for Dock Street back in 1985), on label design, a post-modern take on our iconic nautical theme. It’s not as tattoo-ready as the graphics that will continue to grace our bottled offerings, but the new can labels are the most esoteric design we’ve seen to date, and trust us, we saw (and drank) plenty in our R+D phase.

The intimate cocktail lineup will include Pennsylvania spirits, local, fresh ingredients and garnishes, house-made syrups and infusions, and of course, Dock Street Beer. This neatly curated list comes from the beautiful mind of Josh Dresser, a longtime Dock Street employee. The cannery will be staffed with other familiar faces from the brewpub who will be making the long journey next door to moonlight behind the bar. Light fare, in the form of small plates, will be on offer as well, although in this newest space, libations will be the main focus.

Want to see the finished space, and enjoy some cans, tipple and nibbles for yourself? Soon enough. We plan to open to the public in mid- to late-April, and will begin canning a couple weeks prior. We’ll be in touch with info about can releases and the official opening date.

GOLDEN IPA

6.0% BV 45 IBUs – We designed this golden-hued, clear IPA so that hop flavor and aroma are the primary experience. Oats and a touch of caramel malt make for a mouth coating light body balanced with medium bitterness. Mosaic, Citra, Simcoe, and Amarillo hops create flavors and aromas of tropical fruit, citrus, and just a hint of pine. (16oz Cans)

NO EXIT

ABV 8.5%, 75 IBUs – Double IPA – Hell may be other people, or so says Jean-Paul Sartre in his play No Exit, but this beer is heavenly. No Exit has an intense, dry, dank, earthy and citrus flavor. Generously hopped with Columbus, Centennial, Simcoe and Amarillo hops. Slightly sweet, plenty bitter and full of hop stickiness. (16oz Cans)

JIP THE BLOOD

ABV 4.5%, 4 IBUs – Named for the South Philadelphian by the same name. This Double Berliner Weisse, fittingly brewed with blood orange puree, flows much like the man they called Jip the Blood. It starts off with a substantially quenching punch of sourness. That intense but pleasant tartness fades to a wonderfully balanced character and body with notes of citrus. This beer comes on strong but leaves you with an enduring and unforgettable finish, or so the story goes… (16oz Cans)

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Press Release <![CDATA[Sonoma Springs Brewing Company Releases 16 oz. Cans]]> https://www.brewbound.com/?p=62076&preview=true 2017-03-23T00:36:32Z 2017-03-23T13:00:56Z

SONOMA, CA – Sonoma Springs Brewing Company is proud to announce the impending release of its award-winning Kolsch, Subliminal Gold IPA, and HazyCali North East inspired IPA in 16oz cans for wholesale and retail customers. The Kolsch is Sonoma Springs’ most popular beer, and also serves as the base for some of their barrel aged sour beers. The Subliminal Gold IPA is a top seller in the taproom. The HazyCali, first brewed in early 2017, is one of eight new beers released this year alone. Sonoma Springs plans to expand its can production to other beers in the future.

“This is something we’ve been working towards for years,” said Derek Drennan, Managing Partner. “We’ve been wanting to can beers for quite some time, and it was a no-brainer to start with two of our most popular beers. We’re also really excited to can our limited release HaziCali as well, which will be the first of a series of limited release beers from the brewery. We want to make our beers available to more and more craft beer drinkers, so this is a special time for us.”

The Sonoma Springs Kolsch is light and dry, with 5.2% ABV and 20 IBU. A true porch pounder, in the summer there’s nothing better than a cold, fresh Kolsch while grilling meat, floating on the river or in the comfort of your home with friends!

The Subliminal Gold is Sonoma Springs flagship IPA combining crisp and refreshing malt build with a mix of amazing hops. With 7% ABV and 68 IBU, the Subliminal Gold produces distinct flavors of gooseberry, citrus and passion fruit.

A North East inspired IPA, the HazyCaliFrajilisticHoppyaladocious is brewed with over 4lbs. of Crystal, Amarillo, Mosaic, and Simcoe hops per barrel resulting in 50 IBU. With a heavy oat and wheat base, this beer tastes like ruby red grapefruit juice and has a super smooth mouth feel at 7.5% ABV. No grapefruits were harmed in the making of this beer!

“We take pride in our ingredients that are locally-sourced, our innovative and creative use of different hops, and the freshness of our beers” said Tim Goeppinger, founder and brew master. “A lot of people are used to seeing good beer in cans. After a fresh keg, it’s the second best package for your beer. This now allows customers to come into the taproom and take a 4 pack home with them, or find in a store in the area to enjoy.”

The 16oz cans are available for purchase in the taproom, and at locations around the Bay Area and Northern California on or after March 29, 2017. See the interactive map of beer locations here: Sonomaspringsbrewing.com/findhazycali

About Sonoma Springs Brewing Company
Founded in 2008, Sonoma Springs Brewing Company specializes in California and German style beers, and small-batch wine and whiskey barrel aged offerings. With over 15+ years of brewing experience, head brewer Tim Goeppinger focuses on balance and flavor in all of his creations. Sonoma Springs’ award-winning ales include the Sonoma Springs Kolsch, Lil’ Chief Strong Pale Ale, Roggenbier Rye, and the New Bavaria NomaWeiss Wheat. The tap room is located in Sonoma, California, minutes from the Sonoma Plaza and offers 20 beers on tap, tours, beer flights, pints, growlers and more. For more information, visit SonomaSpringsBrewing.com or visit the taproom at 19499 Riverside Drive, Suite 101 in Sonoma.

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Press Release <![CDATA[The Accomplice Beer Company Opens in Cheyenne, Wyoming]]> https://www.brewbound.com/?p=62069&preview=true 2017-03-23T00:30:45Z 2017-03-23T12:00:22Z

Cheyenne, Wyoming — The Accomplice Beer Company in downtown Cheyenne, Wyoming is now pouring its very own craft beers. After months of preparation including the installation of new brewery equipment, the Accomplice is now serving six core beers, three seasonal styles and a few guest taps.

Housed in the historic Cheyenne Depot Plaza, the Accomplice is a unique brewery concept with self-pour taps and a newly expanded food menu including such favorites as kale salad, baby back ribs, chicken wings, and brewery sliders. The self-pour taps allow customers to sample a variety of beers without having to purchase a full pint — giving customers complete control of their journey into Accomplice craft beers.

The Accomplice Beer Company will start with these core beers on tap:

Pre-Prohibition Lager: A blend of light malts along with the soft spicy and ?herbal notes given off by the Sterling hops, gives this lager a refreshing and crisp finish that begs you to have another sip. Have one glass and you’ll be wishing that this style hadn’t gone extinct with prohibition.

Amber Lager: A mix of German and American light and crystal malts blend together beautifully to create and incredibly well-balanced. Refreshing with just the right amount of caramel sweetness and handsome crimson color. A mix of you guessed it, German and American hops finish this beer up perfectly.

Belgian Wheat: This classic Belgian Witbier has everything you would expect in the style plus the spirit of do anything that has inspired Belgian beers for centuries. Made with yeast straight out of Belgian, the characteristic spicy, slightly tart finish is accented by the complexity of cloves. The addition of orange peel and spicy/flowery coriander seeds completes this wit that will make you think you’re in the old country!

Porter: Looking for a porter that you can drink all day but still hits all the marks you love about this classic complex style? Well you’re in luck. We took a specially blended pick of roasted and crystal malts, added a little bit of oats for a silky smooth pallet and ended up with one hell of a beer! You will get tons of dark chocolate that smoothly processes to a nice roasted finish. With just enough hops to counteract the sweetness of the malt, this is one dark beer you’ll want to have more than one of.

English Pale Ale “Current”: With a base of light and a little crystal malt along with classic English hops this pale ale starts out like it’s being poured right from a pub in jolly ol’ England. We decided to add a little Revolutionary twist though. We dry hopped it with ample amounts of Mosaic hops which give you a nice rush of pineapple, grapefruit, and pine on your nose as you take sip after sip.

English Pale Ale “Future”: We took a traditional, old school, English Pale Ale and brought it into the 21st Century. With delicious Golden Promise malt, along with some light crystal and wheat we have an ode to the classic style. Then we take some new age English hops and pump up the flavor a bit. With the classic spicy characters you will also get notes of black current and some lemon zing. This isn’t your grandfathers pale ale.

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Press Release <![CDATA[Eddyline Brewery Releases Raspberry Wheat, Announces New Mexico Relaunch]]> https://www.brewbound.com/?p=62064&preview=true 2017-03-23T00:22:50Z 2017-03-23T11:20:34Z

Buena Vista, Colorado — Eddyline Brewery is releasing their spring/summer seasonal, Raspberry Wheat, this week.

Raspberry Wheat is an American Wheat Beer made with heaps of Oregon raspberries, giving it a medium body a slightly tart, and completely refreshing fruit character.

“Raspberry Wheat is a huge seller for us, and is just the perfect beer to enjoy throughout the spring and summer.  Nothing beats, a great beer shared with   your friends after a day on the river or after a hard days work.”  Says Brian England, CEO of Eddyline Brewery.

Raspberry Wheat will be available across Colorado in its signature 16oz 6 packs, Eddyline was the first brewery in the region to use this unique  packaging. You can  get Raspberry Wheat, along with its award winning  River Runners, Jolly Roger  Black Lager, Epic Day Double IPA and delicious  Crank Yanker IPA at liquor stores and restaurants across Colorado.

Eddyline is also excited to announce its re-launch in New Mexico with Fiasco   Distribution, making Eddyline’s signature beers available across Santa Fe, Taos, Albuquerque and the rest of the great state of New Mexico.

“Our roots go deep in New Mexico and we are excited to be back. We started our first brewpub, Socorro Springs Brewery, in Socorro, New Mexico in 1999 and are excited to have our refreshing beers available across the state once again.” Say’s England.

Eddyline Brewery is located in beautiful Buena Vista, Colorado, and is a winner of both a Great American Gold Medal and World Beer Cup Silver Medal for its River Runners Pale Ale.  The brewery has seen massive growth over the past few years, and has pubs in Colorado, New Mexico, and New Zealand.

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Press Release <![CDATA[Surf Brewery Releases Apple Wahine Wheat Ale]]> https://www.brewbound.com/?p=62083&preview=true 2017-03-23T00:42:03Z 2017-03-23T10:00:47Z

Ventura, CA:  Surf Brewery, a small commercial craft brewery, celebrating almost six years, with an onsite tasting room and homebrew shop, announced that they are releasing a brand new version of their Wahine™ Seasonal Fruit Wheat Ale – Apple.  Named after the term used for a surf chick, Wahine, this release uses real apples from the State of Washington to add a great aroma and hint of apple flavor in a refreshing wheat ale.

“We are always trying new things, and this is our first use of Tree Top® apples for this version of Wahine, our seasonal American wheat ale.  Available throughout California through our distribution network”, states Head Dude, Bill Riegler.  ‘Look for a few more new beers in the coming weeks from our new head brewer, Eric.”

About Surf Brewery
Ventura County, long known for world class surf spots like Rincon Cove, C-Street and Silver Strand, now has a world class craft beer presence.  Surf Brewery®, located minutes from Surfer’s Point in beautiful Ventura, is riding the wave of California’s vibrant beer history and tradition of making craft beers.  Founded in June, 2011, by home brewers and surfers with a passion for beer and a commitment to create only the finest brews using the highest quality ingredients.

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Press Release <![CDATA[RiverWalk Brewing Co. Launches New Website]]> https://www.brewbound.com/?p=62088&preview=true 2017-03-23T00:46:47Z 2017-03-23T00:46:47Z

Newburyport, MA — RiverWalk Brewing Co. launched a new website www.riverwalkbrewing.com that will give visitors better look inside the growing brewery.

In particular, website visitors can expect to see:
• Current beer offerings where visitors will get a deeper understanding of what they brew and how they brew it.
• New blog with details about their upcoming expansion and other stories from the brewery
• Updated events section so fans can find them at local events

VP of Marketing, Dave Smith further explains, “RiverWalk Brewing has always been about two things: great beer and great stories. This is our opportunity to connect on a deeper level with our customers. It also sets the stage for people that are just beginning to hear about us and want to know more.”

The new website is now live at www.riverwalkbrewing.com

About RiverWalk Brewing Co.
Locally brewing our unique style of complex, yet balanced, craft beer in Newburyport, MA since 2012. Our approach is rooted in brewing history and blended with our worldly vision for what beer can be.

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Chris Furnari <![CDATA[Silicon Valley Startup Aims to Disrupt Distribution]]> http://www.brewbound.com/?p=62046&preview=true 2017-03-22T20:24:23Z 2017-03-22T20:16:15Z

A new Silicon Valley-based alcohol distribution company is hoping to disrupt the three-tier system by offering small-batch beer, wine and spirits producers a more cost-effective route to market and contracts void of strict franchise provisions.

Liberation Distribution, which is based in in San Jose, California and was founded by Cheryl Durzy, a 20-year wine industry veteran, officially launched earlier this month when it made its first sale to a Willow Glen sports bar called Over Under.

Calling itself a “web-based distribution platform,” Liberation Distribution helps alcohol beverage makers secure placements at on- and off-premise retail locations, promises to accept lower margins, and guarantees that it will not enforce franchise laws that would ordinarily lock producers into nearly unbreakable lifetime contracts.

So how are they doing it?

For starters, the company, which Durzy said is already licensed to sell and distribute alcoholic beverages in California and New York, does not warehouse any inventory, own any trucks or make any deliveries.

Dubbed LibDib, Durzy claims her company is the first officially licensed “alcohol distributor and technology company to offer a three-tier compliant web-based platform,” connecting retailers directly to craft beer, wine and spirits producers.

The catch? Alcohol producers are responsible for delivering the product themselves or securing warehousing and delivery services through a third party.

That piece of the distribution puzzle is, of course, one of the most difficult components of alcohol distribution and a major reason why most brewers, winemakers and distillers opt for higher-cost and more restrictive agreements with transportation-minded distributors.

Nevertheless, Durzy — who points to years of consolidation within the middle tier and an increasing number of craft breweries and distilleries flooding the marketplace — feels the current three-tier system is prime for disruption.

“Traditional distribution is failing the small suppliers,” she told Brewbound. “Consolidation is hurting the industry at the small and mid-size level, and that is the growing side of the business — people want products from smaller craft producers.”

She’s betting that a consumer desire for more niche, small-batch offerings, coupled with dwindling opportunities for brewers and distillers, will enable LibDib to ink agreements with all types of alcohol makers.

“Retailers I have been talking to are really excited about LibDib because traditional wholesalers are pushing commoditized items,” she said.

First conceived in mid-2016, LibDib has raised more than $1 million from family and friends and expects to have enough operating capital, even without generating profits, to remain active through the end of 2017.

The company is also planning to launch its services in eight additional markets, including Massachusetts and the Pacific Northwest, before the end of the year. Durzy said she would consider embarking on a Series A funding round as a way to scale the business more quickly.

In theory, here’s how LibDib will work:

  • Beverage producers sign at-will contracts with LibDib and are not subjected to traditional franchise laws.
  • A variety of beer, wine and spirits are listed on LibDib’s online portal.
  • Retailers access LibDib’s product portal and place orders.
  • LibDib adds an average 15 percent markup (margin) on most transactions.
  • Brewers, distillers and winemakers arrange to have products delivered to retailers (delivery fees are built into the cost of each product).
  • LibDib processes all payments in 30 days or less, manages invoicing, collections and taxes.
  • LibDib’s software learns ordering patterns and automated re-order reminders are sent to retailers.
  • As more retailers turn to LibDib as a vendor, beverage producers are able to scale distribution of their products without the need for in-market sales reps, costly advertising programs or distributor incentive plans.

“The alcohol distribution market hasn’t changed for more than 80 years and is ripe for innovation,” LibDib CTO Richard Brashears said via a press release. “Just as the hotel and transportation industries have evolved with two-sided web and mobile platforms, LibDib has used technology to change the distribution process and make it easier, more cost effective and more efficient than ever before.”

The big question, however, is whether LibDib will be able to generate enough awareness and become a viable distribution solution for alcohol beverage producers.

When asked how the company plans to promote its platform to retailers, especially without sales reps who are tasked with visiting accounts on a daily basis, Durzy said she plans to establish partnerships with retail and restaurant associations and launch “traditional marketing” like other tech companies.

“Push marketing will be happening on a daily basis,” she said.

LibDib has yet to sign a contract with a brewery, but a spokesperson told Brewbound that it hopes to “on board” one in the coming days.

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