SuperCharge: Sales & Operations - AGENDA

TUESDAY, MARCH 16, 2021
12:00 PM - 12:50 PM	Welcome & Successful Codependence: A COVID-19 Case Study -- Dive into this case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experienced massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. The growth of opportunity coincided with a planned name change for the company, creating hard-to-navigate manufacturing challenges. The company’s VP of Sales, Tony Bass, and VP of Operations, Janis Abbingsole, will join BevNET Editor-in-Chief Jeff Klineman to talk through the way they led their departments through this crisis of opportunity, all while balancing COVID-19 induced limitations on manufacturing. with Tony Bass, VP of Sales, King Arthur Baking Co.; Janis Abbingsole, VP of Operations, King Arthur Baking Co.; Jeff Klineman, Editor in Chief, BevNET.com
1:00 PM - 1:45 PM	Operational Diligence: Protecting Your Manufacturing Investment -- Will Madden, whose company is in high demand from brands and investors alike, will focus on the investment side of operations and how that can affect companies’ ability to raise money or execute other financial deals. A frequent visitor to plants and boardrooms, Madden will speak on the ways that operations -- and their intersection with potential sales growth -- are part of a due diligence process, one that can be replicated by entrepreneurs to protect their own investments and insure successful transactions down the road. Madden will discuss the process of scrutinizing plans and equipment to determine whether deals are worth the cost -- and how founders can structure their own examinations to lead to improved cost structures. with Will Madden, Senior Partner, Whole Brain Consulting; Jeff Klineman, Editor in Chief, BevNET.com
2:00 PM - 2:45 PM	Forecasting For Team Harmony: Aligning Sales and Operations -- Zach DeAngelo -- who has also started and led other CPG brands --will take attendees through the factors that play into forecasting for both sales and operations teams -- explaining the ways that historical order patterns, market trends and consumer behavior can help generate a focused dialogue on goals for a company. He will discuss ways that forecasting has changed as D2C has developed, some of the places where forecasting can create financial issues for companies, issues that affect accurate forecasting, and the best practices for thinking about forecasting models for entrepreneurial brands, which are often subject to wild swings in growth. with Zachary DeAngelo, CEO, Rodeo CPG

Please note that event agendas are subject to change.