Supercharge: Marketing & Branding - AGENDA

TUESDAY, APRIL 20, 2021
3:00 PM - 3:29 PM	Event Welcome; The Marketing Funnel: From Awareness to Purchase -- Yasso CMO Andy Judd will share strategies for building marketing programs that hit consumers from discovery through purchase, while also offering advice on getting buy-in from another important set of constituents: your co-workers. The discussion will center on the marketing funnel and ways that the whole business can understand and energize its approach to marketing. with Andy Judd, CMO, Yasso, Inc.; Carol Ortenberg, Editor, NOSH; Jeff Klineman, Editor in Chief, BevNET.com
3:30 PM - 4:05 PM	Renovate Your Brand to Ignite Growth -- A panel of CMOs will take founders through the process of brand renovation as a method to dig out product weaknesses and focus on strength. More than just sending your labels out to an agency, a brand renovation strips products down to their core consumers and rebuilds them around their true purpose. Whether it’s a way to help a brand take its next step toward growth, a way of bringing life back to dated set of products, or a method for taking companies toward a final exit, our panel of CMOs will show entrepreneurs how to find the best bones of their brands and help make them the best positioned products on the shelf. with Deb Holt, CMO, Real Food From the Ground Up; Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate; Vilma Livas, CMO, Nature's Bakery; Jeff Klineman, Editor in Chief, BevNET.com
4:10 PM - 4:30 PM	Field and Experiential Marketing in the Age of COVID -- Entrepreneurs will learn what’s changing -- and what isn’t -- when it comes to Field and Experiential marketing programs as we all start to consider the return of traditional consumer shopping patterns. We’ll look at the challenges and innovations that are taking place around these highly important and still-recovering disciplines with Mari Lee, VP of Beverage Marketing at Nutrabolt. with Mari Lee, VP of Beverage Marketing, Nutrabolt; Jeff Klineman, Editor in Chief, BevNET.com
4:35 PM - 5:00 PM	Live Networking Room with Our Speakers and Staff -- with Mari Lee, VP of Beverage Marketing, Nutrabolt; Andy Judd, CMO, Yasso, Inc.; Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate; Deb Holt, CMO, Real Food From the Ground Up; Jeff Klineman, Editor in Chief, BevNET.com; Carol Ortenberg, Editor, NOSH

Please note that event agendas are subject to change.