| Brewbound Live Winter 2022 - AGENDA |
| WEDNESDAY, NOVEMBER 30, 2022 | |
| 8:00 AM - 9:30 AM | Breakfast & Registration -- |
| 8:00 AM - 8:45 AM |
Sponsored Panel: Considerations for Producing Non-Traditional Beverages at a Traditional Brewery --
Location: Palisades BCD, 5th Floor (behind the main ballroom) Join Scott Laboratories in conversation with Dan Gordon of Gordon Biersch as they discuss some of the major differences between brewing beer and making non-traditional beverages (hard seltzer, RTD cocktails, kombucha, etc.) in a traditional brewery. The talk will focus heavily on stabilization and shelf-life considerations, but other topics will be discussed including differences in regulatory, fermentation kinetics, equipment capabilities, material handling, QA/QC procedures, and formulation and scale-up challenges. with Dan Gordon, President & CEO, Gordon Biersch Brewing Company; Jessica Just, GM - Fermentation & Enology, Scott Laboratories; Nate Armburst, Technical Sales Representative - AAB Market, Scott Laboratories |
| 9:00 AM - 9:30 AM |
Growing the Family: How Top Brewers Are Creating Brand Families --
How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.
with Dustin Hinz, CMO, Firestone Walker; Kyle Ingram, Brand Director, Sierra Nevada; Greg Gallagher, VP Brand Marketing, Modelo, Constellation Brands |
| 9:30 AM - 10:00 AM |
Ask a Dealmaker: Where M&A Goes Next --
Several big deals have gone down in 2022, from the sale of Stone Brewing to Sapporo, to Tilray’s recent acquisition of Montauk Brewing. Those transactions have one thing in common: investment bank Arlington Capital Advisors. Arlington director Ryan Lake will speak one-on-one about the current dealmaking landscape for craft breweries, carbonated soft drink makers’ interest in bev-alc, the level of interest in fourth category products, growing middle tier consolidation and much more.
with Ryan Lake, Director, Arlington Capital Advisors |
| 10:00 AM - 10:30 AM | Networking Break -- |
| 10:30 AM - 11:00 AM |
Beer Buyers Tell All: Sell More Beer in 2023 --
Did you know that no one pours more draft beer than Buffalo Wild Wings? Or that Whole Foods is dedicated to featuring craft beer in its sets? Decision makers from both establishments will share how brewers can sell more beer in 2023
with Mary Guiver, Global Principle Category Merchant Beer & Spirits, Whole Foods; Jamie Carawan, VP Brand Menu and Culinary, Buffalo Wild Wings |
| 11:00 AM - 12:00 PM | Brewbound Pitch Slam Final Round -- |
| 12:00 PM - 1:30 PM | Lunch & Beers -- |
| 1:30 PM - 2:00 PM |
Speaking Authentically to Gen Z --
with Mario Carrasco, Co-Founder & Principal, ThinkNow |
| 2:00 PM - 2:30 PM |
Slinging Suds on the Internet: Navigating the E-Premise --
Following the boom of pandemic shutdown era e-commerce sales, how do you build an e-commerce strategy that works? And how do you create your own opportunities? Leaders in the e-premise space will share strategies.
with Sara Goucher, Director of eCommerce, North America, Molson Coors; Steve Koenig, E-Commerce National Accounts Manager, Sierra Nevada; Beny Ashburn, CEO and co-founder, Crowns & Hops Brewing Co.; Derek Hahm, Chief Commercial Officer, The E-Premise Group |
| 2:30 PM - 3:00 PM |
The Chain Game: Crafting a National Accounts Strategy --
with Elizabeth Isenbart, Director of National Accounts, JuneShine; John Byrne, Director of National Accounts, Firestone Walker; Olympia Anton, Director of National Accounts, Scout Distribution |
| 3:00 PM - 3:30 PM |
Know Yourself: The Importance of Brand Identity --
With more than 9,000 craft breweries in the U.S., consumers are inundated with choice on retail shelves or when bellying up to the bar. To stand out, solidifying a brand identity is becoming increasingly important to differentiate from the pack.This panel will bring together three up-and-coming breweries with crystallized identities to share advice in building brands and forging connections with consumers.
with LeAnn Darland, Co-Founder, Talea Beer Co.; Rich Bloomfield, Co-Founder, Funkytown Brewery; Haidar Hachem, Co-Owner and Head Brewer, Shojo Beer Co. |
| 3:30 PM - 3:40 PM | Brewbound Pitch Slam Winner Announcement -- |
| 3:30 PM - 4:30 PM | Wrap Party, Presented By Live Oak Bank -- Wrap up your conversations on-site at the Loews Santa Monica Beach Hotel Venice Salon, located on the 4th floor, and enjoy a few final beers. All registered attendees of Brewbound Live Winter 2022 are invited to attend. An event badge and valid ID is required for admittance. |
| Please note that event agendas are subject to change. |