WINTER 2020 | Dec. 3 + 4 | SANTA MONICA

Take Your Brewery to the Next Level

Craft beer retail sales account for over 24 percent of the more than $100 billion beer industry, and dollar growth grew by 7 percent in 2018. But traditional beer no longer accounts for the majority of alcohol servings in the U.S., so how do small beer thrive at a time when wine and spirits brands are increasingly capturing market share? And how will the relationship between independent craft breweries and strategic acquirers in search of new growth opportunities continue to evolve? As the marketplace gets more competitive, what will tomorrow’s partnerships look like?

With so much more to discuss in a changing industry, we introduced a second day to the conference last year. At Brewbound Live, we’ll examine strategies for growing beer sales while also exploring emerging categories such as hard seltzer, cannabis, cider, alcoholic kombucha and low- and no-alcohol offerings.


These Companies Sent Decision-Makers to Brewbound Live

Flying Dog
RhinegeistSierra Nevada
Elevation Beer Co.Costco
Heavy Seas
Atwater BreweryFirestone Walker
Yard HouseOscar Blues BrewingWynwood Brewing
Brooklyn BreweryGuinness
Stone Brewing
TSG Consumer Partners


Distinguished Professionals Speak on the Evolving Industry

We are honored to have trailblazers, trendsetters and rising stars join us on stage. They speak at Brewbound Live because they’re focused on the future of the beer industry. Our on-stage content is specifically designed with founders, C-level executives, and decision-makers in mind.

20+ industry leaders and innovators will speak at Brewbound Live this year! View past speakers below and check back for updates.

  • Dominic Engels, CEO, Stone Brewing - Brewbound Live Winter 2020

    Dominic Engels

    CEO, Stone Brewing

    Dominic Engels, CEO, Stone Brewing - Brewbound Live Winter 2020

    Dominic Engels

    CEO, Stone Brewing

    Dominic Engels is Chief Executive Officer of Stone Brewing, the 9th largest independent craft brewer in the United States by volume and 3rd largest by revenue. Engels joined Team Stone in September of 2016 from The Wonderful Company, where he held multiple leadership positions over more than 11 years. Most recently, Engels held the position of President at POM Wonderful where he was responsible for leading the global pomegranate business, including POM Wonderful Pomegranate juice. Prior to his role as POM President, he lived in Waterloo, Belgium, where he ran the European and Middle East region for POM Wonderful pomegranate juice and Wonderful Pistachios. Before the European post, Engels held the position of Vice President of Global Marketing/General Manager of Wonderful Pistachios & Almonds, where he led the launch and development of The Wonderful Pistachios brand - now a billion dollar retail brand. He started his career at the Wonderful Company advising on mergers and acquisitions as Director of Corporate Development & Strategic Marketing. Prior to Wonderful, Engels’ career included operational and managerial roles in the golf industry (Armour Golf, Spalding / Top-Flite), management consulting (McKinsey & Co.) and retail (The Gap). Engels is a graduate of Dartmouth College where, convenient for his new role at Stone, he studied German culture and society. He earned his MBA in finance, strategy and marketing at Northwestern University’s Kellogg School of Management. Engels spends his weekends with his wife and three boys on the sidelines of club soccer games by day and with a few glasses of Stone Ruination 2.0 Double IPA Sans Filtre or Stone Enjoy By IPA by night.

  • Veronica Vega, Director of Product Development, Deschutes Brewery - Brewbound Live Winter 2020

    Veronica Vega

    Director of Product Development, Deschutes Brewery

    Veronica Vega, Director of Product Development, Deschutes Brewery - Brewbound Live Winter 2020

    Veronica Vega

    Director of Product Development, Deschutes Brewery

    Veronica Vega is the Director of Product Development at Deschutes Brewery, the 10th largest craft brewery in the U.S. Veronica is a member of the senior leadership team at Deschutes and brings a high level of expertise to the brewery’s daily operations as well as the strategic vision for the company. She started at Deschutes in 2006 as a tour guide and in 2015, at the age of 35, Veronica became the Brewmaster of Product Development and is now in one of the top positions in the company as Director of Product Development. Veronica is a member of the Master Brewers Association of Americas, shares her passion for brewing and beer in many respected speaking engagements and has been highlighted in several craft brewing and lifestyle publications. Veronica is extremely creative, enthusiastic and passionate not only about craft beer and brewing, but in her life and activities outside of her career as well.  Veronica is very involved in the brewing community and is a mentor for many women both in and out of the industry. Veronica is devoted to her husband and two children, her passion for farming and outdoor recreation and her Deschutes Brewery family. Veronica can be reached at

  • Jeff Heck, Co-founder and CEO, Monday Night Brewing - Brewbound Live Winter 2020

    Jeff Heck

    Co-founder and CEO, Monday Night Brewing

    Jeff Heck, Co-founder and CEO, Monday Night Brewing - Brewbound Live Winter 2020

    Jeff Heck

    Co-founder and CEO, Monday Night Brewing

    Jeff Heck co-founded Monday Night Brewing in Atlanta, GA in 2011. The company began when a small group Bible study started homebrewing in Jeff’s garage socially, and has grown to a two (soon-to-be-three) taproom operation distributing across the Southeast, with nearly 50 full-time employees. In his role as CEO, Heck oversees all aspects of Monday Night’s operations and strategy, with the aim of fulfilling the company’s purpose of “deepening human relationships over some of the best beer in the country.” A native of Cincinnati, OH, Heck graduated from Harvard University and spent over 10 years in private equity and corporate M&A before co-founding Monday Night. He and his wife of 15 years have four children and live just a mile from the brewery in Atlanta.

  • Graci Harkema, Former Diversity & Inclusion Director, Founders Brewing Co. - Brewbound Live Winter 2020

    Graci Harkema

    Former Diversity & Inclusion Director, Founders Brewing Co.

    Graci Harkema, Former Diversity & Inclusion Director, Founders Brewing Co. - Brewbound Live Winter 2020

    Graci Harkema

    Former Diversity & Inclusion Director, Founders Brewing Co.

    Graci Harkema, former Diversity & Inclusion Director of Founders Brewing Co., is a Diversity & Inclusion Consultant with graci LLC. She specializes in equity and inclusive leadership training within beverage, technology, and Fortune 100 industries. She is dedicated to driving inclusion and integrating diversity to ensure an open and safe work environment. She helps evolve strategies to attract and engage a diverse and inclusive workforce and workplace. Graci is committed to empowering employees to perform to their potential as their authentic selves. She partners with clients to help them achieve successful business results by maximizing talent and inclusion strategies. Graci is passionate about serving her community by volunteering her time on LGBTQ non-profit boards and committees in Michigan. She is recognized as a “40 Under Forty Business Leader of West Michigan” by Grand Rapids Business Journal and has her Bachelor’s degree in Communications from Grand Valley State University.

  • Danelle Kosmal, VP, Beverage Alcohol Practice, Nielsen - Brewbound Live Winter 2020

    Danelle Kosmal

    VP, Beverage Alcohol Practice, Nielsen

    Danelle Kosmal, VP, Beverage Alcohol Practice, Nielsen - Brewbound Live Winter 2020

    Danelle Kosmal

    VP, Beverage Alcohol Practice, Nielsen

    As Vice President of Nielsen’s Beverage Alcohol Practice, Danelle provides industry thought leadership and best practice solutions to beer, wine, and spirits clients, industry groups, and the media. She is committed to leveraging Nielsen’s breadth of resources to provide an integrated and holistic understanding of consumer behavior and retail trends across beer, wine, and spirits. Danelle has more than 15 years of marketing experience, and has been with Nielsen for over 10 years, working across various clients in the food, beverage, and consumer goods industries. Prior to joining the Beverage Alcohol Practice, Danelle led Nielsen’s business at MillerCoors in Chicago. Danelle received her MBA from the University of Pittsburgh, and her BA in International Studies and Economics from Allegheny College in Pennsylvania.

  • Matt Bruhn, GM, Pabst - Brewbound Live Winter 2020

    Matt Bruhn

    GM, Pabst

    Matt Bruhn, GM, Pabst - Brewbound Live Winter 2020

    Matt Bruhn

    GM, Pabst

    Matt leads the charge to reinvent some of America’s most iconic beer brands, embracing the significant transformation required to reconnect with emerging generations and unlock the potential of the Pabst brands, people, and everyone we touch. Over the years Matt has worked all over the world in diverse industries - from cigarettes to breakfast foods to alcohol to the building sector. Matt enjoys building diverse teams that bring together courageous thinking that’s divergent and unique while focused on actionable outcomes.

  • Lynne Weaver, Co-Founder, Three Weavers Brewing Company - Brewbound Live Winter 2020

    Lynne Weaver

    Co-Founder, Three Weavers Brewing Company

    Lynne Weaver, Co-Founder, Three Weavers Brewing Company - Brewbound Live Winter 2020

    Lynne Weaver

    Co-Founder, Three Weavers Brewing Company

    Lynne Weaver is the founder and president of Three Weavers Brewing Company in Inglewood, California. Lynne leads all aspects of the brewery, including operations, finance and sales. Three Weavers Brewing Company is an independent craft brewery with a mission to build a positive sense of community through the collective passion for craft beer. Three Weavers is one of the largest independent craft breweries in Los Angeles County and currently expanding production and distribution on the West Coast. Led by award-winning Brewmaster, Alexandra Nowell, Three Weavers craft beers have received critical International acclaim, winning a World Beer Cup Gold Medal in 2016, a GABF Silver Medal in 2017, a European Beer Star Bronze in 2017, and the Australian International Beer Awards Best IPA and Champion International Beer in 2018. Three Weavers is proudly brewed in Inglewood, California.

  • Tomme Arthur, Co-Founder & COO, The Lost Abbey,Port Brewing & The Hop Concept - Brewbound Live Winter 2020

    Tomme Arthur

    Co-Founder & COO, The Lost Abbey,Port Brewing & The Hop Concept


Two Days, Two Tracks

The two tracks of Brewbound Live deliver actionable takeaways within an ever-changing industry.

Operations Track: Industry stars focus on building-blocks like marketing and differentiation in a crowded marketplace, the importance of intellectual property and the dos and don’ts of raising capital.

Acceleration Track: Experts share their best practices for growth, scale and optimization. Brewers walk away with methods to increase their revenue and profits. There are still opportunities to sponsor a talk and speak. Click here to contact us.

The new tiered production-based pricing allows you to bring more attendees to share the experience across tracks to move your business forward.


Pitch Slam: Reach a National Industry Audience

Brewbound Live Pitch Slam 12 supports the growth of startups within the beer, cider, hard seltzer, alcoholic kombucha and cannabis categories by opening doors and helping them achieve their next milestones

The business pitch competition, which has helped foster partnerships and led to a pair of deals, is a showcase for entrepreneurs looking to expand their reach. The Pitch Slam two-day experience exposes up-and-coming brands to a national industry audience and  provides them with valuable education and feedback to grow their business.


The first day of the competition is a half-day of education and one-on-one interactions with the best in the business, which culminates in the semi-final round of pitches. Judges who have sampled the products provide initial feedback, deliberate and then select five finalists, who advance to the Brewbound Live main stage on the following day.


On the second day of Brewbound Live, finalists deliver an expanded pitch to the audience, judges and international livestream viewers. The judging panel provides additional feedback on the products and pitches, and the winner is announced at the end of the show. Following the conference, the Pitch Slam winner is interviewed on Brewbound’s Livestream Studio about the experience and their future plans.



Sample Bar: Product Spotlight & Discovery

Showcase innovative products to the industry over the course of two days. Attendees can taste offerings that will inspire discussion around styles, brewing techniques, trends, and more. This also gives brewers an opportunity to receive feedback from industry professionals and peers.


A Deep Dive into a Hot Emerging Category

The massive interest in -- and approaches to -- the incorporation of Marijuana, Hemp, THC and CBD as functional ingredients in food and beverage brands is shared by new companies and existing brands alike. Nevertheless, there is still much to understand. Food, beverage and beer professionals are invited to navigate an ambiguous cannabis market and explore how it could impact their businesses at the one-day forum.

Hosted on December 4th, the Friday after Brewbound Live, attendees of the conference will receive special rates to the forum.


Recent Event Updates

Brewbound Live 2019: Hard Seltzers on Pace for $1.5 Billion in Off-Premise Dollar Sales, According to Nielsen

Off-premise dollar sales of hard seltzers are on pace to hit $1.5 billion by the end of 2019, Nielsen’s beverage alcohol practice team shared earlier this month during the Brewbound Live business conference in Santa Monica. Nielsen’s beverage alcohol practice team members Danelle Kosmal and Caitlyn Battaglia shared that hard seltzers now account for 5% of all beer category dollars.

Brewbound Live 2019: The Lost Abbey’s Tomme Arthur on Finding an Authentic Alternative

Lost Abbey co-founder and chief operating officer Tomme Arthur announced plans to launch a new line of canned sour beers called Tiny Bubbles, which he called his company’s “authentic alternative,” in his opening address earlier this month during the Brewbound Live business conference in Santa Monica.

Hard Seltzer Less Seasonal in 2019; Drinkers Spend Nearly 2x as Much on Alcohol Than Average Consumers

The tidal wave of hard seltzers shows no signs of slowing down, market research firm Nielsen’s beverage alcohol practice team shared Thursday during the Brewbound Live business conference in Santa Monica.

Watch Live: Brewbound Live Winter 2019 Main Stage Presentations, Attendee Interviews

Can’t make it to Santa Monica this week? Don’t miss the two days of strategic beer industry discussions and attendee interviews. We’re making a free livestream of the two-day event available, thanks to the support from our friends at Live Oak Bank. The broadcast kicks off at 1:30pm PST on Wednesday, December 4th, and continues through Thursday, December 5th.

Brewbound Pitch Slam 11: Meet the Semi-Finalists and Judges

We’re excited to reveal the Brewbound Pitch Slam 11 semi-finalists and judges. The competition is a microcosm of the overall beer industry, as companies turn to malternatives, hard seltzers, canned cocktails, and other offerings to diversify their portfolios and find growth.

Brewbound Live Parties Presented by YETI, CANarchy, The Dude’s Brewing & Ball

Brewbound has partnered with YETI, CANarchy, The Dude’s Brewing and Ball Corporation to bring Brewbound Live attendees two evenings of networking, beers and fun. Returning to Santa Monica in just nine days, Brewbound Live will bring together hundreds of c-level brewery leaders and industry professionals to discuss differentiation strategies, the state of the marketplace and areas for growth.

Brewbound Live: How Stone Brewing and Karl Strauss Use Scale in Turbulent Times

In 13 days the No. 9 and No. 40 breweries on the Brewer Association’s Top 50 craft breweries list will travel from their home bases in San Diego County to Brewbound Live in Santa Monica, Calif. Representing the two large craft breweries will be the ones steering their ships: Karl Strauss co-founder and CEO Chris Cramer and Stone Brewing CEO Dominic Engels.

Brewbound Live Speakers Added: Diversity, Inclusion, Equality and Community

We’ve added two new speakers to the Brewbound Live Winter 2019 speaker lineup: Graci Harkema, the former diversity and inclusion Director for Founders Brewing Co., and Day Bracey, the co-founder of Fresh Fest. They will tackle the questions business owners ask when looking to build diverse teams and engage diverse consumers.

How to Move Fast in Changing Business Currents with Bissell Brothers

Portland, ME boasts the highest number of breweries per capita in the U.S., providing the perfect microcosm of an increasingly crowded marketplace. Peter Bissell, the co-founder of Bissell Brothers, one of Maine’s most popular breweries, joins the Brewbound Live Winter 2019 speaker roster to share unconventional business advice, and the business lessons he has learned while building brewing, distribution and restaurant ventures.

Finding and Selling Whitespace with MillerCoors, Deschutes and Taco Mac

In a crowded marketplace, how do you find whitespace? MillerCoors and Deschutes both believe it’s through innovation. At Brewbound Live Winter 2019, we’ll explore how the two breweries use product innovation to compete, as well as tap into how those products fit in retail through the lense of beer-focused restaurant chain Taco Mac.

At Midnight Brewbound Live Winter 2019 Early Registration Ends

Less than 12 hours remain to take advantage of early registration prices for Brewbound Live Winter 2019. After today, ticket prices increase $200. Brewbound Live, the business conference curated for the needs of brewery leaders, is returning to Santa Monica this December 4th and 5th.

Brewbound Live Agenda Announced: Lost Abbey, Bissell Brothers, MillerCoors, Karl Strauss Featured

Beer industry trailblazers, trendsetters and rising stars are highlighted on the recently released Brewbound Live Winter 2019 agenda. From emerging breweries such as Bissell Brothers to more mature operations such as Karl Strauss, the program features a range of brewery case studies.

Emerging Breweries Discuss Differentiation Strategies at Brewbound Live Winter 2019

Reuben’s Brews, Monday Night Brewing, and Cape May Brewing are each growing rapidly in their respective corners of the U.S. What’s their secret to success? The founders of these emerging breweries will come together at Brewbound Live to discuss their varying business strategies and plans for future growth.

Working Together for Beer Law Reform at Brewbound Live Winter 2019

This December’s Brewbound Live Winter 2019 business conference will bring together representatives from key parties -- the Texas Craft Brewers Guild and the Beer Alliance of Texas, as well as a member of the Texas Legislature -- to share how industry players in other states can work together to achieve legislative reform.

Crash Course: Experts Share Tactics for Startups at Brewbound Live Winter 2019

Early stage companies can explore tactics to incorporate into their business strategy at Brewbound Live’s Crash Course. Seasoned experts will share best practices for capital raising, brand building, marketing, sales planning and trademark law. The classroom-style sessions will take place on the first half-day of the event.

Former Beer Execs in the Cannabis Space To Speak at Brewbound Live Winter 2019

It’s no secret that forward-thinkers are eyeing the cannabis space as the next big boom. To provide a look into this budding category, we’re bringing together a panel of former beer executives who have transitioned to companies within the cannabis space.

Beyond Beer: Explore Nielsen’s Insights at Brewbound Live Winter 2019

Hard seltzer -- it’s everywhere -- along with a surge of other FMBs. Have you explored expanding your portfolio with beyond beer offerings? Or are you considering it? What opportunities are there outside of traditional beer, and what do consumers actually want to drink? Nielsen is going to dive into the data to see how these emerging segments are developing and how they impact the beer industry.

Pitch Slam 11: Present Your Brand at Brewbound Live

The Brewbound Live Pitch Slam, presented by Craft Brew Alliance, returns to Santa Monica, CA, during the Brewbound Live Winter 2019 conference December 4-5. The business pitch competition is designed to encourage entrepreneurship and build awareness for startups within the beer, cider, hard seltzer, and alcoholic kombucha categories.

Brewbound Live Returns to Santa Monica in December

Brewbound, a leading trade publication covering the beer industry, today announced the return of its two-day business conference for professionals in the beer, cider, hard kombucha, and flavored malt beverage industries. Called Brewbound Live, the event takes place on December 4 and 5 at Le Méridien Delfina in Santa Monica, California.

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