Brewbound Live Winter 2019 — Agenda

WEDNESDAY, DECEMBER 4, 2019

1. 8:00 AM – 9:00 AM

   Breakfast and Registration

   Day 1 of Brewbound Live kicks off with two tracks: The Operations Track focuses on building-blocks like marketing and differentiation in a crowded marketplace, the importance of intellectual property and the dos and don’ts of raising capital. The Acceleration Track shares best practices for growth, scale and optimization of both your top and bottom lines. The main stage presentations begin at 1:30PM after lunch.
2. 9:00 AM – 9:25 AM

   OPERATIONS TRACK I: Building a Brand Identity

   Location: Delfina Ballroom
   Building a brand in a crowded space can be daunting. Hear lessons on identifying your audience and building a brand that resonates with consumers.

   • Margaret Link, Director of Marketing (Sufferfest Beer Company)
3. 9:25 AM – 9:50 AM

   OPERATIONS TRACK II: Finance & Capital Raising

   Location: Delfina Ballroom
   We cover bolstering your financial foundation, cash flow forecasting and having a “Plan B.”

   • Maria Pearman, CPA, CGMA, Principal (Perkins & Co)
4. 9:30 AM – 10:15 AM

   ACCELERATION TRACK: Better Together: Exploring Partnerships for Growth

   Location: Espada Room, Mezzanine Level
   No man is an island, and the same can be said in the beer industry. Embracing the right partners can determine your brewery’s success, particularly within this rapidly evolving era for craft brewers. Join our panel as we dive deeper into what such a partnership looks like between Ninkasi Brewing, Legacy Breweries and EPR Properties.

   • Nikos Ridge, CEO & Founder (Ninkasi Brewing)
   • Don Bryant, CEO & Founder (Legacy Breweries)
   • Derek Werner, Director of Investments (EPR Properties)
5. 9:50 AM – 10:15 AM

   OPERATIONS TRACK III: Understanding Trademark

   Location: Delfina Ballroom
   Learn the intricacies, dos and don’ts of trademark law in the beer industry to ensure you have a legal claim to your intellectual property.

   • Brendan Palfreyman, Partner (Harris Beach)
6. 10:15 AM – 10:40 AM

   OPERATIONS TRACK IV: PR & Marketing

   Location: Delfina Ballroom
   The former steward of the Oskar Blues brand turned agency founder talks about differentiation and elevation of your brand in a crowded space.

   • Chad Melis, Soul Founder & Funk Strategist (Turn It Up Media)
7. 10:40 AM – 11:00 AM

   Networking Break

8. 11:00 AM – 12:00 PM

   Brewbound Live Pitch Slam: Semi-Finals

   Location: Delfina Ballroom
9. 12:00 PM – 1:30 PM

   Lunch & Networking

10. 1:30 PM – 1:40 PM

    Welcoming Remarks

    Location: Delfina Ballroom

    • Justin Kendall, Editor (Brewbound)
11. 1:40 PM – 2:10 PM

    Opening Address: The State of Craft Beer

    • Tomme Arthur, Co-Founder & COO (The Lost Abbey,Port Brewing & The Hop Concept)
12. 2:10 PM – 2:35 PM

    Panel Discussion: A Model for Working Together to Achieve Legislative Reform

    • Adam DeBower, Co-Owner & Co-Founder (Austin Beerworks)
    • Rick Donley, President (Beer Alliance of Texas)
    • Eddie Rodriguez, Representative (Texas House of Representatives)
13. 2:35 PM – 3:00 PM

    Pitch Slam Finalists Named; Networking Break

14. 3:00 PM – 3:25 PM

    Greener Pastures: Beer Execs Move to Cannabis

    • Brian Dewey, Vice President of Sales (Kiva Confections)
    • Ted Whitney, Sales Director (NUG)
    • Matt Gamble, VP of Operations (Theory Wellness)
15. 3:25 PM – 3:50 PM

    The State of M&A in 2019 and Beyond

    • Nicole Fry, Managing Director (Cascadia Capital)
16. 3:50 PM – 4:00 PM

    Brewbound Awards and Rising Stars

17. 6:00 PM – 8:00 PM

    Networking Party Presented by The Dudes' Brewing

    Venue: The Dudes' Brewing Company @ 395 Santa Monica Pl #304, Santa Monica, CA 90401

    ** All registered attendees of Brewbound Live Winter 2019 are invited to attend. An event badge and valid ID are required for admittance. **

Please note that event agendas are subject to change.