Brewbound Live Winter 2019 - AGENDA
WEDNESDAY, DECEMBER 4, 2019
8:00 AM - 9:00 AM Breakfast and Registration --

Day 1 of Brewbound Live kicks off with two tracks: The Operations Track features industry stars focusing on building-blocks like marketing and differentiation in a crowded marketplace, the importance of intellectual property and the dos and don’ts of raising capital. The Acceleration Track is where experts share their best practices for growth, scale and optimization of both your top and bottom lines. Both take place from 9:00 AM to 12:00 PM. The main stage presentations begin at 1:30PM after lunch.

9:00 AM - 9:25 AM OPERATIONS TRACK I: Building a Brand Identity -- Building a brand in a crowded space can be daunting. Hear lessons on identifying your audience and building a brand that resonates with consumers.
with Margaret Link, Director of Marketing, Sufferfest Beer Company
9:30 AM - 10:15 AM ACCELERATION TRACK: Better Together: Exploring Partnerships for Growth -- No man is an island, and the same can be said in the beer industry. Embracing the right partners can determine your brewery’s success, particularly within this rapidly evolving era for craft brewers. Join our panel as we dive deeper into what such a partnership looks like between Ninkasi Brewing, Legacy Breweries and EPR Properties.
with Nikos Ridge, CEO & Founder, Ninkasi Brewing; Don Bryant, CEO & Founder, Legacy Breweries; Derek Werner, Director of Investments, EPR Properties
9:25 AM - 9:50 AM OPERATIONS TRACK II: Finance & Capital Raising -- We cover bolstering your financial foundation, cash flow forecasting and having a “Plan B.”
with Maria Pearman, CPA, CGMA, Principal, Perkins & Co
9:50 AM - 10:15 AM OPERATIONS TRACK III: Understanding Trademark -- Learn the intricacies, dos and don’ts of trademark law in the beer industry to ensure you have a legal claim to your intellectual property.
with Brendan Palfreyman, Partner, Harris Beach
10:15 AM - 11:00 AM Brewbound Live Pitch Slam: Semi-Finals --
11:10 AM - 11:35 AM OPERATIONS TRACK IV: Sales Planning & Forecasting -- Learn how to project the growth of your company responsibly, as well as when and how to bring on additional sales resources.
with Marty Ochs, President, Sales, Brew Pipeline
11:35 AM - 12:00 PM OPERATIONS TRACK V: PR & Marketing -- The former steward of the Oskar Blues brand turned agency founder talks about differentiation and elevation of your brand in a crowded space.
with Chad Melis, Soul Founder & Funk Strategist, Turn It Up Media
12:00 PM - 1:30 PM Lunch & Networking --
1:30 PM - 1:40 PM Full Session Welcome Remark; Pitch Slam Finalists Named --
with Justin Kendall, Editor, Brewbound
1:40 PM - 2:10 PM Opening Address: The State of Craft Beer --
with Tomme Arthur, Co-Founder & COO, The Lost Abbey,Port Brewing & The Hop Concept
2:10 PM - 2:35 PM Panel Discussion: A Model for Working Together to Achieve Legislative Reform --
with Adam DeBower, Co-Owner & Co-Founder, Austin Beerworks; Rick Donley, President, Beer Alliance of Texas; Eddie Rodriguez, Representative, Texas House of Representatives
2:35 PM - 3:00 PM Networking Break --
3:00 PM - 3:25 PM Greener Pastures: Beer Execs Move to Cannabis --
with Brian Dewey, Vice President of Sales, Kiva Confections; Ted Whitney, Sales Director, NUG; Matt Gamble, VP of Operations, Theory Wellness
3:25 PM - 3:50 PM The State of M&A in 2019 and Beyond --
with Nicole Fry, Managing Director, Cascadia Capital
3:50 PM - 4:00 PM Brewbound Awards and Rising Stars --
6:00 PM - 8:00 PM Networking Party Presented by The Dudes' Brewing --

Venue: The Dudes' Brewing Company @ 395 Santa Monica Pl #304, Santa Monica, CA 90401

** All registered attendees of Brewbound Live Winter 2019 are invited to attend. An event badge and valid ID are required for admittance. **

Please note that event agendas are subject to change.