| Brew Talks Denver 2021 (CBC) - AGENDA |
| THURSDAY, SEPTEMBER 9, 2021 | |
| 3:00 PM - 3:30 PM | Doors Open -- |
| 3:30 PM - 4:15 PM |
Panel 1 - Creating a New Legacy: Building the Traditional Beer Brands of the Future, While Supporting Your Core --
The first conversation will examine innovation within the traditional beer space and the evolution of marketing and packaging of long-time core beers at a time when most innovation efforts are focused on beyond beer offerings such as hard seltzers and canned cocktails.
with Sam Calagione, Co-founder, Dogfish Head Craft Brewery; Steve Fechheimer, CEO, New Belgium; Carrie Yunker, Executive Vice President, Bell's Brewery |
| 4:20 PM - 4:40 PM |
Exclusive Interview with O-I: Standing Out, Sustainability & Innovation --
Lorena Alencar and Tim Connors discuss innovation, standing out on the shelves, and sustainability in this exclusive interview with O-I.
with Tim Connors, Managing Director, North America, O-I; Lorena Alencar Proenca, Sales Director, North America Beer+, O-I |
| 4:20 PM - 4:45 PM | Beer & Networking Break -- |
| 4:45 PM - 5:30 PM |
Panel 2 - Darty Starter: Marketing to Generation Z --
Generation Z consumers are coming of age, and our panelists will explore marketing strategies to speak to this new generation of drinkers.
with Teo Hunter, Co-Founder, Crown and Hops; Dave Knospe, Senior Marketing Manager, New Belgium Brewing; Mary Ann Caram, Marketing Director, COOP Ale Works |
| 5:30 PM - 6:00 PM | Beers & Networking -- |
| Please note that event agendas are subject to change. |