Brewbound Session San Diego 2016 — Agenda

THURSDAY, DECEMBER 1, 2016

1. 7:30 AM – 9:00 AM

   Breakfast & Registration
2. 9:00 AM – 9:10 AM

   2016 Year in Review & Welcome Remarks
3. 9:10 AM – 9:50 AM

   Crunching the Numbers

   • Lester Jones, Chief Economist (NBWA)
   • Bart Watson, Chief Economist (Brewers Association)
4. 9:50 AM – 10:30 AM

   Bud Behavior

   Exploring the Impact of a Growing Marijuana Economy on Alcohol

   • Vivien Azer, Managing Director (Cowen and Company)
5. 10:30 AM – 11:15 AM

   Networking Break
6. 11:15 AM – 12:00 PM

   A Conversation with Eugene Kashper

   A sit down interview with the chairman of Pabst Brewing Company

   • Eugene Kashper, Chairman (Pabst Brewing Co.)
7. 12:00 PM – 1:30 PM

   Lunch & Networking
8. 1:30 PM – 1:40 PM

   Startup Brewery Challenge 7, Presented by Craft Brew Alliance: M.I.A. Beer Company
9. 1:40 PM – 1:50 PM

   Startup Brewery Challenge 7, Presented by Craft Brew Alliance: Friends and Allies Brewing Company
10. 1:50 PM – 2:00 PM

    Startup Brewery Challenge 7, Presented by Craft Brew Alliance: Border X Brewing
11. 2:00 PM – 2:10 PM

    Startup Brewery Challenge 7, Presented by Craft Brew Alliance: Binghamton Brewing Co.
12. 2:10 PM – 2:20 PM

    Startup Brewery Challenge 7, Presented by Craft Brew Alliance: Shannon Brewing Co.
13. 2:20 PM – 2:30 PM

    Startup Brewery Challenge 7, Presented by Craft Brew Alliance: Alamo Beer Company
14. 2:30 PM – 3:00 PM

    Panel: Strategies for Expanding Beyond Beer

    • Brett Joyce, President (Rogue Ales & Spirits)
    • Joel VandenBrink, Founder (Two Beers Brewing & Seattle Cider)
    • Alva Mather, Partner & Chair, Alcoholic Beverage Practice Group (Pepper Hamilton)
15. 3:00 PM – 3:45 PM

    Beers & Networking
16. 3:45 PM – 4:15 PM

    Differentiation and the Art of Balancing Multiple Brand Identities

    • Tomme Arthur, Founder (The Lost Abbey)
17. 4:15 PM – 4:45 PM

    A Look at Craft Dealmaking

    • Vann Russell, Founder & Managing Partner (Arlington Capital Advisors)
18. 4:45 PM – 4:50 PM

    3rd Annual Brewbound Awards
19. 4:50 PM – 5:00 PM

    Startup Brewery Challenge Winner Announcement and Closing Remarks
20. 5:00 PM – 6:30 PM

    Happy Hour & Networking
21. 7:00 PM – 9:00 PM

    Official Brewbound Session After Party at Coronado Brewing (1205 Knoxville St, San Diego, CA 92110)

Please note that event agendas are subject to change.