Brewbound Session San Diego 2015 — Agenda

THURSDAY, DECEMBER 3, 2015

1. 7:30 AM – 9:00 AM

   Breakfast and Registration

2. 9:00 AM – 9:15 AM

   2015 Year in Review

3. 9:15 AM – 9:45 AM

   Brewery Development and Succession Planning

   • Wynne Odell, CEO and Co-Founder (Odell Brewing Company)
4. 9:45 AM – 10:30 AM

   Understanding Exit Strategies 

   • Mike McCann, Chairman, Corporate Practice Group (Spencer Fane LLP)
   • Rocky Fiore, Managing Director (Praire Capital Advisors)
   • Ryan Lake, Director (First Beverage Group)
5. 10:30 AM – 11:00 AM

   Coffee & Networking Break

6. 11:00 AM – 11:30 AM

   The Latest Craft Insights

   • Danelle Kosmal, VP, Beverage Alcohol Practice (Nielsen)
7. 11:30 AM – 12:00 PM

   Profitable Business Planning

   • Adam Lambert, VP of Sales (New Holland Brewing)
8. 11:00 AM – 12:00 PM

   Financial Planning Work Sessions (30 minutes each):

   • Preparing Your Brewery for a Sale: Mike McCann, Chairman, Corporate Practice Group, Spencer Fane LLP
   • Brand Valuation and Seller Considerations: Kevin O’Brien, Senior Vice President & Cody Jennings, Vice President, Zepponi & Company
   • Traditional Bank Lending: Brian Mulvaney, Vice President, Bank of America
   • Employee Stock Ownership Plans: Rocky Fiore, Managing Director, Prairie Capital Advisors
   • Private Equity & Strategic Transactions: Ryan Lake, Director, First Beverage Group
   • Generational Transfers: Deborah Steinthal, Founder & Managing Director, Scion Advisors
9. 12:00 PM – 1:00 PM

   Lunch & Networking

10. 1:00 PM – 2:00 PM

    Startup Brewery Challenge 5, presented by Craft Brew Alliance. Featured judges include:

    • Karmen Olson, Senior Manager of Emerging Business, Craft Brew Alliance
    • Ben Dobler, Brewing Innovation Manager, Craft Brew Alliance 
    • Tomme Arthur, Co-Founder, The Lost Abbey
    • Tom Nickel, Owner, Nickel Beer Company
    • Michael Kiser, Founder, Good Beer Hunting
11. 2:00 PM – 2:30 PM

    The Squeeze: What happens to breweries caught in the middle?

    • Simon Thorpe, President (Duvel Moortgat USA)
12. 2:30 PM – 3:00 PM

    Assessing New Growth Opportunities

    • Steve Crandall, Founder (Devils Backbone)
    • Hayes Humphreys, Chief Operating Officer (Devils Backbone)
13. 3:00 PM – 3:30 PM

    Beer & Networking Break

14. 3:30 PM – 4:00 PM

    A Conversation with Felipe Szpigel

    • Felipe Szpigel, The High End President (Anheuser-Busch InBev)
15. 4:00 PM – 4:45 PM

    Panel: California’s Changing Craft Landscape featuring:

    • Jeff Hansson, Vice President (Saint Archer Brewing Company)
    • Steve Almaraz, Craft Category Development Director (Reyes Beverage Group)
    • Amy Gutierrez, Category Manager – Beer (BevMo!)
    • Tom McCormick, Executive Director (California Craft Brewers Association)
16. 4:45 PM – 5:00 PM

    2015 Brewbound Awards
17. 5:00 PM – 5:15 PM

    Startup Brewery Challenge Winner Announcement & Closing Remarks
18. 5:15 PM – 7:00 PM

    Happy Hour & Networking
19. 7:30 PM – 9:30 PM

    Official Brewbound Session After Party -- Complimentary beers for Brewbound Session attendees at the Coronado Brewery & Taproom. 

Please note that event agendas are subject to change.