Sazerac will acquire an equity interest in SIPMARGS, the ready-to-drink (RTD) sparkling margarita brand backed by social media personality Alix Earle and Palm Tree Crew, the company announced today. It will also enter into an exclusive distribution relationship with the brand.
While 2026 started with sunny scans for bev-alc, April brought the showers, according to the latest weekly report from market research firm NIQ.
On-premise venues should have seen a notable lift in sales over the weekend, if historical Mother’s Day trends played out.
Another former Anheuser-Busch InBev (A-B) exec is making a play with a nascent light lager. Israel Dominguez, who worked in numerous sales and marketing roles at A-B over nearly a decade, is leading operations of Merican Light Beer, which launched in California in 2024 and is rolling out now in North Carolina.
Brown-Forman has rejected a $15 billion takeover offer from Kentucky rival Sazerac.
Diageo is extending its non-alc (NA) spirit Ritual Zero Proof into the ready-to-drink (RTD) category with three canned cocktails.
Maine Beer Co. is dining out on lunch. Not the meal, but its flagship IPA (7% ABV), which isn’t named for an eating occasion at all, but rather a whale spotted off the Maine coast in 1982. Her dorsal fin was missing a chunk, which had ostensibly become lunch for a shark.
For the second consecutive month, beer recorded the largest year-over-year (YoY) price increases across all bev-alc categories in April, according to today’s Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics (BLS).
Yacht Water was co-founded by Lil Yachty alongside entertainment and music mogul Kevin ‘Coach K’ Lee, along with bev-alc industry veterans Rachel and Peter Kiley of Atlanta-based Sneaky Pete Spirits and Monday Night Brewing. The founders have been building a regional following in Atlanta before pushing to wider markets.
Bev-alc recorded another “reset week” to kick off May, according to the latest weekly report from market research firm Circana.
Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.
Nearly four out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from data and consulting firm Bump Williams Consulting (BWC).
As we sit on the cusp of Mother’s Day this year, let’s top and tail the newsletter with some love going out to our moms this week.
Anheuser-Busch InBev’s (A-B) Michelob Ultra was Numero Uno on Cinco de Mayo, according to the latest report from on-premise insights firm BeerBoard.
