We’re pleased to announce that video playback from this week’s Brew Talks Chicago meetup is now available for video playback. Included below — and also available on the Brewbound YouTube channel — are three entertaining discussions on the business of craft beer with notable Chicago-area beer industry professionals.
Michael Kiser, a brand strategist who’s worked for companies as large as Anheuser-Busch InBev and as small as yet-to-launch craft startups, believes there’s a distinct difference between the craft of brewing a quality product and the task of running a brewery business. “You are not a brewer until you know how to sell a beer,” he said during Tuesday’s Brew Talks industry meetup.
Long-term success for emerging craft brewers requires an enormous attention to detail, strong brand positioning, clearly defined identities and well-executed product marketing initiatives. That’s why Brewbound is excited to have a pair of Chicago-area entrepreneurs joining Tuesday’s Brew Talks event, which will take place at the Lagunitas Brewery taproom at 5:00 P.M. CST.
Tony Magee, the thoughtful and outspoken founder of Lagunitas Brewing, sounded off on a variety of beer industry topics and trends during Tuesday’s Brew Talks meetup in Chicago. With the inner workings of his own second facility serving as the backdrop to the talk, Magee expounded on mergers and acquisitions, building second breweries, and other issues that have driven much of the national conversation surrounding craft beer of late.
Brewbound.com is pleased to announce live video streaming of Brew Talks Chicago, a traveling meetup series for craft beer industry professionals. The event, which will be hosted, at the Lagunitas Brewery taproom on Tuesday, will feature two discussions on the business of craft beer.
Brewbound will travel to Chicago next Tuesday, Sept. 23, to host Brew Talks, an educational and networking meetup for beer industry professionals. The event, which will be hosted at the Lagunitas Brewery taproom, will feature a special, 1-on-1 conversation with Lagunitas founder, Tony Magee.