Fast-growing Massachusetts craft beer maker Wormtown Brewery has named Freetail Brewing founder Scott Metzger as its next general manager. The Worcester-based craft brewery informed its wholesalers of Metzger’s hire on Tuesday. Metzger will officially assume the role on September 25.

Wormtown Brewery, an annual supporter of the Black Ale Project since its inception in late 2016, is partnering with the veteran-run organization to continually help those in need in the Worcester area and beyond.

Massachusetts’ Wormtown Brewery today announced plans to open a second taproom, adjacent to the New England Patriots’ stadium, before the end of the summer. Speaking to Brewbound, Wormtown managing partner David Fields said the Worcester-based craft brewery took control of a 4,000 sq. ft. space at Patriot Place — a shopping, dining and entertainment center near Gillette Stadium in Foxborough — from Battle Road Brewing Company, which had operated a taproom there during the latter half of 2018.

Taproom-focused breweries have emerged as one of the most popular business models in the craft beer industry, and for good reason: These small-batch, retail-driven breweries are profit machines, and they are disrupting the traditional three-tier system of brewing, distributing and retailing beer. In his latest column, Wormtown Brewery CFO Kary Shumway takes a look at how new craft brewery owners can create a solid financial plan for their taproom-minded outfits.

Wormtown, the brick and mortar brewery on Shrewsbury Street in the heart of Worcester, is pleased to announce that they will be the official Hometown Brewery of the Worcester Red Sox.

Friday, Feb. 1 saw the release of Worcester’s Bravest in both the Wormtown Brewery and Wachusett Brewing Company’s taprooms. Wormtown’s event kicked off at noon and Wachusett’s started theirs at 6 p.m. Both breweries anticipated large turnouts all in the name of charity.

Two of Central Massachusetts most well-known brewers are coming together for the first time for a very worthy cause. In response to the recent tragic death of Worcester Firefighter Christopher Roy, the two breweries are creating and launching a beer called “Worcester’s Bravest,” with 100% of the proceeds being donated to the Ava Roy Fund.

Wormtown Brewery CFO Kary Shumway breaks down the viability of taproom-focused brewery business models while explaining the financial and marketplace factors that can impact profitability.

In this edition of People Moves: Avery Brewing’s COO resigns, and the Boulder, Colorado-based craft brewery lays off six workers; Wormtown Brewery names a new general sales manager; Heineken USA forms an new sales operations team; and more industry personnel moves.

Over the last two years, brewery-owned taprooms and satellite retail outposts have emerged as both lucrative profit centers for emerging craft beer makers and an opportunities to deliver unique experiences to thirsty consumers. But as the number of taprooms has grown, so too have concerns about their impact on the three-tier system.

In the latest edition of Press Clips: Yuengling adds Golden Pilsner to its year-round lineup; Pabst launches new legacy brand offerings; fire shutters Rogue’s San Francisco pub; and more.

Dunkin’ Donuts and Wormtown Brewery announce a partnership to launch DDark Roasted Brew, the first beer to be brewed with Dunkin’ Donuts Dark Roast beans.

Executives from three mid-size craft breweries stressed the importance of building financial stability while also creating and maintaining their brewery cultures at a recent Brew Talks meetup, held during the 2017 Great American Beer Festival in Denver, Colorado.