In this week’s edition of Last Call, Off Color Brewing prepares to open a retail shop and offer brewery tours, Sierra Nevada unveils its latest Beer Camp Across America creations and “Big Beer” rolls out their latest ad campaigns.
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St Louis, MO 63118 United States
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Anheuser-Busch announced today that it will return to the Super Bowl as the exclusive category advertiser for the 28th year in a row. On Sunday, Feb. 7, the brewer will use the world’s most prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob ULTRA.
After nearly two months of negotiations, extensions and industry speculation, global brewing giant Anheuser-Busch InBev said Wednesday that it had reached a formal agreement to acquire its largest competitor, London-based SABMiller, in deal valued at approximately $106 billion. As part of the deal, dubbed MegaBrew, and in effort to appease U.S. antitrust regulators, the Belgium-based A-B InBev will divest its interest in MillerCoors, a joint venture between SABMiller and Molson Coors. Molson Coors will purchase the remaining 58 percent stake of MillerCoors that it did not already own for $12 billion.
Presentations from the 78th annual National Beer Wholesalers Convention, being held at the Caesers Palace in Las Vegas, concluded this afternoon with a panel of industry leaders who discussed, among other topics, the pending tie-up of the world’s two largest beer companies. Five prominent brewery executives (listed below) joined the panel, which was moderated by Mike Gretz, president of Gretz Beer Company, a wholesaler in Hatfield, Penn.
Earlier this month, Anheuser-Busch InBev shared a glimpse of its plans for 3 ┬¢ minutes of commercial airtime during this Sunday’s Super Bowl. With five total ads, the beer giant will debut a new slogan, a re-closeable aluminum bottle, and trot out its famous Clydesdale horses for a “Hero’s Welcome” dedicated to American troops returning… Read more »
Considering Anheuser-Busch InBev’s close relationship with the NFL, it’s no surprise that the world’s largest brewery has once again secured the most coveted commercial slots during Super Bowl XLVIII, which kicks off on Feb. 2. The beer giant, which is the exclusive beer sponsor of the NFL, will debut five new ads, with emphasis on… Read more »
Graham Mackay, the creator and chairman of SABMiller Plc, passed away this morning at the age of 64, according to Bloomberg. Native to South Africa, Mackay stepped down from his post as chief executive officer after undergoing surgery to remove a brain tumor in April. Last year, Mackay spoke about the rise of craft and… Read more »
ST. LOUIS, MO — This National Lager Day, Dec. 10, Anheuser-Busch will raise a toast to America’s most preferred style of beer, and for good reason. With ever-increasing interest in beers and brewing, adults still say that lager is their favorite type of beer, according to a new survey conducted by the brewer and KRC… Read more »
Despite several years of volume declines, Anheuser-Busch maintains its massive hold on the U.S. beer industry with a leading 47.6 percent market share and $14 billion in revenue this year, buoyed by expenditures in data-mining and innovation.
ST. LOUIS — Budweiser’s Project 12 — the brewmaster innovation platform that resulted in the introduction of Budweiser Black Crown — is back with three new beers named for the ZIP codes where the beers were brewed, beginning Oct. 28.
Last Friday, Josh Noel and Paul Sullivan of The Chicago Tribune reported that the Cubs made Anheuser-Busch (A-B) their exclusive beer sponsor in 2014 and beyond. The Cubs also plan to install a 650-square-foot Budweiser sign in the right-field bleachers.
“That’s bad new for Old Style,” Noel and Sullivan write, “which has had an affiliation with the team for more than 60 years, as well as for Wrigleyville rooftop owners.”
ST. LOUIS — Budweiser has launched its first-ever Twitter account —www.twitter.com/budweiser. The account went live last night. The iconic brand marked the occasion with another “first” involving the Budweiser Clydesdales — tweeting the first photo of a member of the elite ”Budweiser Clydesdales Class of 2013,” a beautiful 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet.
The large domestic brewer Anheuser-Busch is taking a page out of craft’s playbook and will be sampling six small batch beers this summer. Each beer is distinguished by the ZIP code where the beer was brewed but feature different ingredients and ABV’s. The same yeast strain being used throughout all of the beers.
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