Lagunitas Brewing Company

Heineken-owned Lagunitas Brewing Company is hoping a packaging refresh, a focus on its core offerings and marketing around concerts will help the brand reclaim the mojo and irreverent spirit that the brewery was founded upon.

Another Heineken executive is moving over to the Lagunitas team. The Heineken-owned, Petaluma, California-based craft brewery announced today the appointment of Peter Green as head of sales. Green will officially take over the role on March 1.

Lagunitas’ sales and marketing teams have undergone an overhaul in the last month. In a conversation with Brewbound, interim CMO Hannah Dray discussed bringing irreverence and disruptiveness back to the brand.

Lagunitas Brewing Company’s chief marketing officer Paige Guzman has parted ways with the Heineken-owned craft brewery.

The Lagunitas Brewing Company, the OG of IPA that has a rich, history of hop-forward and innovative craft brews, and Toast Ale, an organization that makes planet-saving beer brewed with surplus bakery bread, have collaborated with local Alvarado Street Bakery to create the exclusive, limited-edition brew – The Toast of Petaluma.

Production at craft breweries falling outside of the Brewers Association’s (BA) craft brewer definition collectively declined -4% on a comparable basis, to more than 8.68 million barrels in 2022, according to data shared by the trade group in the May/June edition of the New Brewer Magazine.

The Lagunitas Brewing Company, the OG of IPA that has a rich, mischievous history of hop-forward and innovative craft brews, is reopening its Chicago TapRoom & Beer Sanctuary within the 300,000-square-foot brewery in Douglas Park on April 13.

After a three year hiatus, Chicago craft beer lovers will soon be able to patronize the Lagunitas Brewing Company taproom again.

With another Dry January in the books, how do non-alcoholic beer producers keep up the momentum? Partake Brewing founder and CEO Ted Fleming and Lagunitas CMO Paige Guzman share what’s next for the growing segment and discuss increased competition and what growing retailer support means for NA beer and similar offerings such as hop water.

Lagunitas will close its Seattle taproom next month, which was “not a decision we took lightly,” the Heineken-owned craft brewery said. Cloverdale, California-headquartered Bear Republic brewing shuttered its remaining taproom for the winter on December 11, and plans to reopen in the spring. Portland, Oregon-based Sasquatch Brewery announced last month it will halt beer- and cider-making operations, but its pub will remain in business.

Cincinnati’s Rhinegeist Brewery will begin “a two-stage expansion” into Houston, Texas, starting in mid-August via Silver Eagle Distributors.

More than two years after announcing her retirement, craft brewing pioneer Carol Stoudt’s eponymous German-inspired brand will be returning to Pennsylvania draft lines in time for Oktoberfest season through a licensing partnership with Philadelphia-based Evil Genius Beer Company.

Lagunitas is undergoing a brand refresh to bring more of a billboard effect to retail shelves and increase brand awareness across its portfolio. Although there have been tweaks here and there to designs over the years, this marks the first global packaging redesign for the brand.

Two months after launching its Disorderly TeaHouse sparkling tea at retail, Lagunitas Brewing Company is rolling out a variety pack with a new flavor — Peach Slice — that begins shipping this week with plans to hit retail shelves in early June.