Another member of MillerCoors’ Tenth & Blake division is setting up shop near a Major League Baseball stadium. Texas’ Revolver Brewing plans to open a brewery inside the forthcoming entertainment district being developed by the Texas Rangers and the Cordish Companies in Arlington, Texas.
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America’s No. 1 full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history.
Today Budweiser launches ‘Tackle Impossible: A Force for Safer Roads’ in the United States and calls on young adults to join together to create smart driving innovations and help stop preventable road crashes. The initiative will ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions to drunk driving. The initiative is part of the brand’s global commitment to build a better world.
Budweiser is using the bright lights of advertising’s biggest stage—Super Bowl 50—to take on drunk driving in an unexpected, unorthodox and powerful way. To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, to demand that beer drinkers make a plan to get home safely.
A Minnesota bar located near the Wisconsin border is under investigation for illegally selling beers from New Glarus Brewing without a license, per a report from the Green Bay Press Gazette. According to a search warrant filed in Hennepin County, an employee of Maple Tavern had allegedly been making trips across state lines to buy kegs of Spotted Cow, a popular beer from the company, to be brought back and re-sold in Minnesota.
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