This year, HEINEKEN celebrates the 150th anniversary of Amstel. To mark this milestone, the brand is launching in the world’s biggest beer market, China. The premium pilsner is currently enjoyed in 116 countries around the globe and will be available in select provinces across Southern and Eastern China from November 2020. Amstel is currently a leading global top 10 beer brand2, with HEINEKEN expecting China to become one of the brand’s top markets globally in the next three years.
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Elmwood London, the strategic design consultancy, has crafted the new brand identity for Amstel®. The design builds on Amstel’s position as the world’s local beer and strikes the balance of clarifying the brand’s iconic global assets while allowing flexibility to fit the needs of its 115 local markets.
Last night, Amstel launched their newest offering, Amstel Wheat, in Boston — one of just seven territories across the U.S. that will feature the beer on draught before it officially rolls out to all domestic markets next February. And despite recent reports from The Beverage Information Group that the overall beer category was down a… Read more »
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