Dec 9-10,2013
Santa Monica, CA
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Brewbound Session: Discussing Pabst’s Partnership Strategy with Eugene Kashper

Brewbound Session: Discussing Pabst’s Partnership Strategy with Eugene Kashper

Pabst Brewing is the country’s fifth largest beer maker, but unlike competitors Anheuser-Busch InBev, MillerCoors, Constellation and Heineken — all of which have made significant investments in the craft space — the company has yet to enter an otherwise frothy craft beer market teeming with eager sellers. But it’s not because the company lacks a desire to get serious about the segment. In fact, Pabst CEO and chairman Eugene Kashper has publicly acknowledged the fact that a true craft brand is a “big hole” in the company’s portfolio.