Bud Light is bringing back America’s most unpredictable town, Whatever, USA, and giving beer drinkers who are #UpForWhatever the chance to experience the weekend of a lifetime. Fresh on the heels of the House of Whatever, Bud Light’s #UpForWhatever experience at Super Bowl XLIX in Phoenix, the brand will keep the celebration going strong with the return of Whatever, USA, this summer.
Craft beer industry videos
Anheuser-Busch InBev’s “Brewed the Hard Way” Super Bowl ad is still being given a hard time. Yesterday, Brewbound highlighted a few of the mixed reactions the ad received from brewers across the country. Since that article was published, however, a number of companies — including the country’s second largest beer maker, MillerCoors — have chimed with their own responses.
ST. LOUIS – Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the… Read more »
Somehow, amidst all of the growth and excitement in cider, the category’s second-largest producer, Woodchuck, is suffering. Sales are in a downward spiral. In the six-month period ending Aug. 31, parent company C&C Group’s U.S. volumes fell 21 percent. Operating profit is down almost 90 percent and production of Woodchuck has declined 29 percent.
Craft beer fans can look forward to a revamped Flagship Series lineup from Ninkasi Brewing Company starting January 2015, featuring new additions paired with steadfast favorites.
Victory Brewing Company (Victory) has teamed up with Earth-Bread + Brewery to create Earth & Flame, a limited edition bourbon barrel aged Scotch ale. With a shared love for dark robust ales, the team drew inspiration from the coming holiday season in conceiving this unique brew.
Last week, we traveled to the Great American Beer Festival in Denver, Colo. to ask attendees how market segmentation was impacting the retail landscape. Many noted that growing interest in small local brands is making it tougher to compete while others were more optimistic about the potential growth of shelf space. Hear those responses in our latest video segment.
Now you can have your beer and eat it, too. Carl’s Jr.® and Hardee’s® today announced a partnership with Seattle craft brewery Redhook® to bring the gastropub flavors of beer-battered cod to their menus. Featuring the distinctive flavor of Redhook’s ESB (Extra Special Bitter) ale, the Redhook Beer-Battered Cod Fish Sandwich is now available at Carl’s Jr. and Hardee’s restaurants.
Rather than individually blowing a CEO’s salary on 30 seconds of television advertising, Newcastle called on fellow brands to join forces and make the smartest financial decision possible: to collaborate on the world’s first crowdfunded ad for this weekend’s Mega Huge American Football Game!
Brewers Association chief economist Bart Watson checked in with Yahoo Finance yesterday, providing a small snapshot of craft beer’s growth in 2014. In a video interview with multimedia correspondent Akiko Fujita, Watson said shared updated figures on the amount of craft breweries currently operating throughout the U.S. The latest number? 3,250.
Whoops, file this one in the retraction column. Apparently the Russians aren’t actually buying Pabst Brewing Company. In September, it was widely reported that Russia’s Oasis Beverage was teaming up with TSG Consumer Partners, a New York-based private equity firm, and beverage entrepreneur Eugene Kashper to buy the Pabst brand from C. Dean Metropoulos for upwards of $750 million.
Beer enthusiasts, prepare for a mind- and palate-defying experience that may change some of your preconceived notions about beer. The latest Stochasticity Project release will challenge the assumption that pale-colored ales are modest in body, or that only dark-hued beers can exhibit roasty, chocolaty and rich malty notes. Beginning today, Stochasticity Project Master of Disguise, a so-called imperial golden stout brewed with coffee beans, cocoa and coffee beans (not a typo), will start arriving in 22-ounce bottles and on draft to select markets nationwide.
Last week, Brewbound traveled to the Great American Beer Festival in Denver, Colo. to ask brewers how difficult it has become to launch a new beer in today’s crowded landscape. Those responses are featured in our final video segment from the 2014 GABF, included above.
The suspense is over. After months of speculation, Stone Brewing Co. has formally announced its intent to build a new brewery in Richmond, Va. Pending local approvals, the country’s tenth largest craft brewer said it will build an east coast brewing facility in Richmond’s Greater Fulton Community. The San Diego brewery has signed a formal letter of intent with the city and plans to invest $74 million to construct a production brewery, packaging hall, restaurant and retail store.