Videos

Craft beer industry videos

Bud Light’s ‘Whatever, USA’ Returns This Summer

Bud Light is bringing back America’s most unpredictable town, Whatever, USA, and giving beer drinkers who are #UpForWhatever the chance to experience the weekend of a lifetime. Fresh on the heels of the House of Whatever, Bud Light’s #UpForWhatever experience at Super Bowl XLIX in Phoenix, the brand will keep the celebration going strong with the return of Whatever, USA, this summer.

Brewers Still Bitter About Bud Ad

Brewers Still Bitter About Bud Ad

Anheuser-Busch InBev’s “Brewed the Hard Way” Super Bowl ad is still being given a hard time. Yesterday, Brewbound highlighted a few of the mixed reactions the ad received from brewers across the country. Since that article was published, however, a number of companies — including the country’s second largest beer maker, MillerCoors — have chimed with their own responses.

Video: Is Woodchuck Drowning in a Sea of Cider?

Video: Is Woodchuck Drowning in a Sea of Cider?

Somehow, amidst all of the growth and excitement in cider, the category’s second-largest producer, Woodchuck, is suffering. Sales are in a downward spiral. In the six-month period ending Aug. 31, parent company C&C Group’s U.S. volumes fell 21 percent. Operating profit is down almost 90 percent and production of Woodchuck has declined 29 percent.

Video: Brewers Discuss Market Segmentation at 2014 GABF

Video: Brewers Discuss Market Segmentation at 2014 GABF

Last week, we traveled to the Great American Beer Festival in Denver, Colo. to ask attendees how market segmentation was impacting the retail landscape. Many noted that growing interest in small local brands is making it tougher to compete while others were more optimistic about the potential growth of shelf space. Hear those responses in our latest video segment.

Redhook Partners with Carl’s Jr. and Hardee’s

Now you can have your beer and eat it, too. Carl’s Jr.® and Hardee’s® today announced a partnership with Seattle craft brewery Redhook® to bring the gastropub flavors of beer-battered cod to their menus. Featuring the distinctive flavor of Redhook’s ESB (Extra Special Bitter) ale, the Redhook Beer-Battered Cod Fish Sandwich is now available at Carl’s Jr. and Hardee’s restaurants.

Video: Brewers Association Economist Featured on Yahoo Finance

Video: Brewers Association Economist Featured on Yahoo Finance

Brewers Association chief economist Bart Watson checked in with Yahoo Finance yesterday, providing a small snapshot of craft beer’s growth in 2014. In a video interview with multimedia correspondent Akiko Fujita, Watson said shared updated figures on the amount of craft breweries currently operating throughout the U.S. The latest number? 3,250.

Pabst Wasn’t Actually Sold to Russians?

Pabst Wasn’t Actually Sold to Russians?

Whoops, file this one in the retraction column. Apparently the Russians aren’t actually buying Pabst Brewing Company. In September, it was widely reported that Russia’s Oasis Beverage was teaming up with TSG Consumer Partners, a New York-based private equity firm, and beverage entrepreneur Eugene Kashper to buy the Pabst brand from C. Dean Metropoulos for upwards of $750 million.

Stone Brewing Releases Latest Stochasticity Project Offering, Master of Disguise

Stone Brewing Releases Latest Stochasticity Project Offering, Master of Disguise

Beer enthusiasts, prepare for a mind- and palate-defying experience that may change some of your preconceived notions about beer. The latest Stochasticity Project release will challenge the assumption that pale-colored ales are modest in body, or that only dark-hued beers can exhibit roasty, chocolaty and rich malty notes. Beginning today, Stochasticity Project Master of Disguise, a so-called imperial golden stout brewed with coffee beans, cocoa and coffee beans (not a typo), will start arriving in 22-ounce bottles and on draft to select markets nationwide.

Stone to Build $74 Million East Coast Brewery in Richmond, Virginia

Stone to Build $74 Million East Coast Brewery in Richmond, Virginia

The suspense is over. After months of speculation, Stone Brewing Co. has formally announced its intent to build a new brewery in Richmond, Va. Pending local approvals, the country’s tenth largest craft brewer said it will build an east coast brewing facility in Richmond’s Greater Fulton Community. The San Diego brewery has signed a formal letter of intent with the city and plans to invest $74 million to construct a production brewery, packaging hall, restaurant and retail store.