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Craft beer industry videos

Stone Brewing Releases Encore Edition of 6th Anniversary Porter

Stone Brewing’s 20th Anniversary celebration continues with the encore edition of Stone 6th Anniversary Porter. Beginning this week, this imperial smoked porter conditioned with American and French oak chips will arrive in 22-ounce bottles and on draft. True to the Stone 20th Anniversary Encore series, Stone maintained the original recipe and features artwork evocative of its first time on store shelves. Fans will find either the classic label or a new version with back-label text that pays homage to the beer’s history.

Left Hand Brewing Releases New Extrovert American IPA

LONGMONT, CO — Meet Extrovert IPA. This April, Left Hand is launching a new American IPA, bringing together a blend of tropical, fruit-forward hops with a malty backbone. Brewed to be enjoyed with friends, Left Hand’s new IPA features a blend of hops and a pleasant, lingering bitterness with a dry finish. Extrovert IPA will join… Read more »

Stone Brewing Releases 2016 Imperial Russian Stout

A rich, dark decadence is rising again to seduce even the most reluctant palates. A standout among Stone Brewing’s typically hop-centric lineup, Stone Imperial Russian Stout is highly regarded for its reputation among craft beer aficionados and collectors. Beginning this week, 2016 Stone Imperial Russian Stout will start arriving in 22-ounce bottles and on draft at bars, retailers and restaurants in markets where Stone beer is sold.

Yard House to Tap 1,600 New Beers

Yard House to Tap 1,600 New Beers

Rotation nation is alive and well. Popular craft-centric chain Yard House, which operates 63 restaurants across the U.S. and boasts an average of 130 tap handles per location, this week announced plans to evolve its beer program by adding nearly 1,600 new draft offerings. Beginning March 28, The California-based on-premise retailer, which recently completed its annual “beer review,” said it would tap an average of 20 to 30 new beers per restaurant.

Yuengling Launches Largest-Ever Marketing Campaign

Yuengling Launches Largest-Ever Marketing Campaign

Pottsville, Penn.-based D.G. Yuengling & Son, Inc. today unveiled its new “Respect. It’s Earned.” campaign, which includes print, digital, and TV marketing as well as retail-specific promotions. Running throughout the company’s 18-state footprint, the new campaign is the largest in the brewery’s history and builds on previous messaging that also touted the company’s heritage and emphasized its flagship Lager.

Branding Checkup: MillerCoors Refreshes Look, Messaging for Blue Moon

Branding Checkup: MillerCoors Refreshes Look, Messaging for Blue Moon

Blue Moon is no longer artfully crafted. The 21-year old craft brand has ditched its old tagline for messaging aimed at “shifting the conversation” to include consumers’ creativity and to “recruit new consumers into craft.” The company has unveiled an entirely new look for the brand, as well as the new “something’s brewing” campaign.

Adios Amigo: Dos Equis Pitchman to Retire

Adios Amigo: Dos Equis Pitchman to Retire

He doesn’t always retire. But when he does, he prefers it to be on Mars. Jonathan Goldsmith, the 77-year old actor best known for his role as Dos Equis’ “Most Interesting Man in the World,” will appear in his final commercial for the Mexican-themed beer brand owned by Dutch brewer Heineken, on Thursday

Fordham & Dominion Brewing Releases Cherry Blossom Spring Seasonal

Dominion’s Spring seasonal, Cherry Blossom Lager, returns for its 4th year in a row commemorating the annual National Cherry Blossom Festival in Washington, D.C. From March 20th to April 17th, the Cherry Blossom Festival pays tribute to “traditional and contemporary arts and culture, natural beauty, and community spirit.” Cherry Blossom Lager was added to the seasonal line-up in 2013 and continues to be a local favorite

Brewery Ommegang Releases Rosetta Kriek on Draft

Brewery Ommegang in Cooperstown, NY is beginning the New Year with a cherry bomb bang by bringing tart/sweet newcomer Rosetta Kriek to the market on draft. Rosetta in bottles, which launched October 2015, has elicited a very positive response from craft consumers and retailers alike. The arrival of draft will bring the unique ale to fresh assemblies of beer lovers nationwide.

Firestone Walker to Expand Distribution of 805 Brand

Firestone Walker to Expand Distribution of 805 Brand

After three years of selling 805 Blonde Ale in California only, Firestone Walker will begin shipping the beer to Arizona, Nevada and Texas for the first time this month. A low-alcohol session offering that Firestone originally brewed as a reaction to increasing local competition, 805 emerged as one of the best-selling national craft brands in 2015. According to market research firm IRI Worldwide, sales of 805, the 24th largest craft brand in supermarkets, were up more than 166 percent through Nov. 29, 2015.

The 10 Stories That Defined Craft Beer in 2015

The 10 Stories That Defined Craft Beer in 2015

What an exhausting year. 2015 was undoubtedly the busiest year Brewbound has ever experienced from a coverage standpoint and we don’t expect 2016 to be any different. As we prepare for another busy year in the beer biz, let’s take a moment to look back at the year’s most important stories in craft beer. Here are the top 10 stories that shaped the craft narrative in 2015.

After 7 Years, Pretty Things Beer to Close Its Doors

After 7 Years, Pretty Things Beer to Close Its Doors

Pretty Things Beer & Ale Project, the beloved Boston-area craft beer company owned by Dann and Martha Paquette and known for its popular Jack D’Or saison, will officially close next month, the pair announced in a blog post. “After seven years it’s time to draw the curtains and head off to a new adventure,” they wrote.

Stone Brewing Releases Xocoveza Mocha Stout

Some things are just too good for the world to be deprived of them. This is true for Stone Brewing Co.’s rerelease of the delicious and wildly popular beer that was introduced last year in 22-ounce bottles as Stone Xocoveza Mocha Stout. It was an instant hit. Because craft beer enthusiasts voiced fervent adoration via social media and online forums, Stone was inspired to embrace the joyous spirit of giving and rebrew this milk stout infused with cocoa, coffee, peppers, vanilla, cinnamon and nutmeg. Starting this week, the beer is making a comeback in 12-ounce six-packs and on draft at select retailers, restaurants and bars nationwide.