In this week’s edition of Last Call: Sierra Nevada will introduce the “Beer Camp Across the World” variety pack in June, BrewDog is planning to open its first U.S. brewpub this month and Hitachino Nest Beer is opening a restaurant in San Francisco during SF Beer Week.
Craft beer industry videos
Earlier this month, 200 brewers, distributors, suppliers and investors descended upon San Diego, Calif. for our bi-annual Brewbound Session business conference. It was a jam-packed day of information sharing, and attendees heard numerous thought-provoking discussions with a variety of industry leaders.
After completing an $8 million expansion earlier this year, Chicago’s Revolution Brewing is now equipped with 150,000 barrels of capacity. They’ll finish 2016 somewhere around 75,000 barrels or, expressed differently, about half of what it is capable of producing. And with new retail opportunities getting tougher to find in its home state, the company has begun looking elsewhere for growth. That’s why in June, the company quietly launched in Wisconsin with General Beverage. It’s also why it will enter New York City with Manhattan Beer in October.
The wait is over: today, one of the most iconic campaigns in history has reached new heights, as Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him and the evolved campaign. This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.
In this week’s edition of press clips: Sierra Nevada Brewing Company agrees to a 10-year partnership with the Sacramento Kings; Scottish craft beer maker BrewDog raises $1 million from more than 1,200 investors in just three days; the St. Louis Brewery moves forward with its efforts to trademark the name “Schlafly” for use in beer and Boston Beer Company launches a national television and radio ad campaign for its newest product line — Truly Spiked & Sparkling.
Blue Moon launched a new advertising platform this year, entitled “Something’s Brewing.” The first ad featured founder and head brewmaster Keith Villa, whose imagination led him to create Blue Moon Belgian White, a Belgian Wit brewed with an artful twist. The campaign will also feature other creators who always add an inspired twist to their creations: Los Angeles chef Roy Choi of Kogi fame and indie-rock band Family of the Year. Ads featuring Choi began airing this week, with Family of the Year appearing in ads later in the summer.
Although overall craft beer growth has slowed considerably, production for America’s small and independent brewers was still up eight percent through the first six months of 2016, according to a new report from the Brewers Association.
Around this time last month, we were busy hosting nearly 250 beer industry professionals at the Brewbound Session in Brooklyn. Held on June 9 at the Liberty Warehouse in Red Hook, the summer 2016 edition of our bi-annual business conference featured a variety of presentations from craft entrepreneurs and panel discussions with notable industry experts.
One of the oldest and most respected producers of Belgian farmhouse ales, Brasserie Dupont, along with award winning brewery Lost Abbey, is proud to announce the release of a new collaboration, Deux Amis, in the U.S. this summer.
Yards Brewing Company, a Philadelphia-based regional craft brewery established in 1994, has launched a new campaign called Summer in Our Backyard. This 360° campaign will run from Memorial Day Weekend through Labor Day Weekend and will celebrate all things summer in Philly.
During a state of the industry address earlier this month at the Craft Brewers Conference in Philadelphia, Brewers Association director Paul Gatza said something that should have caused every brewery owner in the room to pause. “A rising tide does not float all boats anymore,” he said. So what’s keeping craft brewers up at night as they look out at volatile and rapidly evolving craft beer landscape? Watch the video above to hear what was on the mind of some CBC attendees.
Weekend fun may be closer than you realize if you’re willing to slow down, appreciate the moment and trade in your weekdays for “Teeny, Tiny, Fridays.” That’s the advice from one of three new television commercials from Kona Brewing Company that begin airing in San Diego, Sacramento, Seattle and Orlando on May 16.
Hardly a week goes by now where we aren’t receiving some kind of announcement regarding a branding update. So at the 2016 Craft Brewers Conference, held last week in Philadelphia, Brewbound asked several attendees for their thoughts on the recent uptick in craft rebrands and how companies should approach the process of updating their looks.
More than 12,000 beer industry professionals converged on Philadelphia last week for the annual Craft Brewers Conference, organized by trade group the Brewers Association. The weeklong event featured nearly 80 educational seminars, 835 trade show exhibitors and hundreds of brand activation events around town — including our very own Brew Talks meetup with Dogfish Head.