Videos

Stone Brewing Announces $25 Million Berlin Brewery

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The country’s tenth largest craft brewery, Stone Brewing Co., today announced plans to build a new $25 million brewery in Berlin. The San Diego-based craft brewery said it plans to open a production brewery and “expansive destination restaurant” in Germany’s capital city by early 2016.

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Video Coverage of Brewbound Session Boston 2014 is Now Available

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We’re please to announce that every speaker presentation and panel discussion from last week’s Brewbound Session is now available for viewing on BevNET FBU, BevNET.com Inc.’s on-demand, video learning site for food and beverage entrepreneurs.

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Bud Light Becomes “Official Beer Sponsor” of Electric Daisy Carnival

Bud Light today announced a sponsorship and content marketing alliance with Live Nation and Insomniac to become the ‘Official Beer Sponsor’ of North America’s most popular dance music festival brand, Electric Daisy Carnival (EDC). The multi-city festival program is part of Bud Light Platinum’s year-long “Turn Up Your Night” campaign, an initiative grounded in electronic dance music.

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Video: 10 Barrel Brewing Gives Beer Drinkers ‘Free Swill’

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File this marketing stunt under the genius column. In an effort to promote the release of its new summertime seasonal beer, Swill, the folks over at Bend, Ore.-based 10 Barrel Brewing filled a vending machine with the beer, rigged it up to dispense free product and hit the road for a tour of the Pacific Northwest.

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Kona Unveils ‘Dear Mainland’ Campaign

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Craft Brew Alliance’s Hawaiian-themed craft brand, Kona Brewing, today unveiled its first major advertising campaign, “Dear Mainland.” The new televisions spots will begin airing this month in urban beach communities like San Diego and Los Angeles as well as Orlando and features two Hawaiian brothers commenting on “common mainlander customs,” like multi-tasking and the brevity of happy hour.

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Video: Craft Brewers Conference Attendees Discuss Distributor Selection Criteria

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At the 2014 Craft Brewers Conference (CBC), held earlier this month in Denver, Colo., it seemed like most attendees were, at one point or another, immersed in a discussion about the relationship between craft brewers and distributors. Building upon those conversations, Brewbound asked attendees what the most important considerations are when making new distributor selections. Those responses are included in the latest installment of our video series.

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Video: Brewers Share Mixed Feelings About Revised ‘Craft Brewer’ Definition at CBC 2014

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If you ask a group of beer industry professionals for their take on the Brewers Association (BA) definition of a “craft brewer,” take cover – it’s a polarizing topic. So, at last week’s Craft Brewers Conference in Denver, Brewbound asked a number of brewers for their thoughts on the revised craft brewer definition. The latest installment in our video series is published above for your viewing pleasure.

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White Labs Debuts New Flexcell Process at Craft Brewers Conferece

DENVER  – Representing the first major innovation in yeast cultivation in more than 100 years, San Diego-based White Labs unveils its proprietary FlexCell propagation process, which minimizes its environmental footprint while ensuring the quality and purity commercial brewing customers expect.

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CBC 2014 Video: How Do Craft Brewers Define Success?

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Run your own race. That’s the advice Marty Ochs, the founder of E3 Craft Strategies and the former vice president of sales for Ninkasi Brewing, gives to craft brewers when they ask him how to measure success. Last week, Brewbound asked a number of CBC attendees how they defined success, beyond brewing a quality pint.

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Tallgrass Brewing Announces $5 Million Expansion

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The famous cocktail may be named after New York’s most densely populated borough, but Tallgrass Brewing Co. is doing its due diligence to put a different Manhattan on the map. The Manhattan, Kan.-based brewery has announced a $5 million expansion project that will triple its current size and bring production capacity to 100,000 barrels annually. Tallgrass expects to be brewing out of the 60,000 sq. ft. space — it’s a former call center — later this year.

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Video: Characteristics of Successful Craft Breweries Discussed at Brew Talks

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In February, Brewbound traveled through Georgia, North Carolina and Virginia to host Brew Talks, a free educational and networking meetup series for craft brewers. During the weeklong trip — which made stops at SweetWater Brewing in Atlanta, Fullsteam Brewery in Durham, North Carolina and Devils Backbone Brewing Company in Lexington, Virginia – brewers and wholesalers shared their personal insights into growing successful craft brands.

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BevNET FBU: When Is the Right Time to Register a Trademark?

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It’s an issue that a number of craft brewers have grappled with over the past year, and one that is often misunderstood: trademark ownership and infringement. According to Craig Rashkis, an attorney with Farwell Rashkis, LLP, trademarks can be “a word, phrase, design, logo, or any combination thereof that distinguishes the source of a product or goods” from another source. In beer, common trademarks include the name of the brewing company, a beer and label artwork.

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