Newcastle Brown Ale is campaigning to reach out to the drinkers of light beer. A common misconception about this brown ale is that it is heavy and bitter, but Newcastle is looking to change that perception. Newcastle Brown Ale is the No. 1 imported ale and the No. 1 brown ale, according to Nielsen Expanded All Outlets Combined + Convenience data for the latest 52 weeks ending May 23, 2015.
Craft beer industry videos
Surprise, Surprise – sales of craft beer and cider continue to outpace other segments, up more than 20 percent and 34 percent, respectively, through June 14 in IRI Worldwide’s multi-outlet and convenience store universe (which includes grocery, drug, Wal-Mart, club, dollar, mass-merchandiser and military stores). The craft segment currently comprises more than 8 percent of total beer dollar sales, according to the research firm.
In the last 16 months, Anheuser-Busch InBev has acquired three craft breweries in three key beer states. The question on nearly every craft brewer’s mind is “what’s the strategy?” Andy Goeler, A-B InBev’s CEO of Craft, is the man tasked with shepherding all of these newly acquired brands. Over the last four months, Brewbound has asked Goeler, on multiple occasions, to elaborate on the company’s dealings in craft.
Jameson Irish whiskey announces today the next phase of the Jameson Drinking Buddies program, highlighting distinct craft beer collaborations with American breweries. Continuing on last year’s successful collaboration with KelSo Beer Company of Brooklyn, Jameson is partnering with five local breweries from across the US who exemplify devotion to the spirit of their neighborhoods and share Jameson’s passion for craft & quality in the beer they produce.
Tomorrow, Flying Dog will open its doors in a brand new way. After working with state and county legislators for nearly three years, the brewery is now able to serve beer by the glass in its tasting room.
Anchor Brewing Company announces its “Drink Steam” initiative, which introduces a package evolution and kicks off in San Francisco with events, print, digital and out-of-home showcasing curated photography and storytelling focused on craftsmanship and culture. “Drink Steam” is an invitation to try America’s First Craft Beer.
Befitting the reputation it has built for using diverse and exotic ingredients in the brewing process, Dogfish Head has shown over the years that, as a company, it has eclectic taste in music as well. Spearheaded by founder and self-proclaimed music geek Sam Calagione, the company has made its fandom known through collaborations with the likes of Pearl Jam, the Grateful Dead, Miles Davis’ estate and, most recently, a Dogfish-sponsored live performance by hip-hop icon Tone Loc during this year’s Craft Brewers Conference.
Peak Organic Brewing’s Citrus Saison stretches the bounds of the saison style in most refreshing of ways. As a follow up to their Ginger Saison release, the Citrus Saison puts a twist on a light Belgian farmhouse ale by blending in organic lemon and lime, creating a beer that has a truly unique balance of citrus and spice characteristics.
Inspiring art and quality craft beer have always paired well for Eugene-based craft brewery, Ninkasi Brewing Company. From its very beginning, Ninkasi dedicated itself to art, creating an in-house design team to direct and produce all branding. This year, Ninkasi takes that commitment to the next level with an Artist In Residence (AIR) program. The brewery will open its doors to selected artists in a variety of skillsets. Artists will be contracted annually to work hand-in-hand with Ninkasi’s marketing and design teams.
The Brewers Association and the Beer Institute issued a joint statement this afternoon in support of a new bill that would restructure the federal excise tax rate on beer, creating a unified front to take on an issue that has for years divided the beer industry’s two leading advocacy groups.
Woodchuck wants consumers to know that its cider comes from a real cidery, and it’s spending more than $2 million to drive the message home. In its first ever-advertising campaign, entitled “Why Woodchuck,” the company squares its sights on competition from large beer companies like Anheuser-Busch InBev, MillerCoors and even Boston Beer, all of which have rolled out their own cider offerings in recent years and cut deep into Woodchuck’s share of the small but fast-growing cider market.
Heineken Light, winner of the “Best Tasting Low Calorie Lager” for the second year in a row at the 2014 and 2013 World Beer Championships, is gearing up to spread the good word and share what makes this premium light beer stand apart from the rest.
It took just six months for Anheuser-Busch InBev to expand distribution for 10 Barrel Brewing, the Bend, Ore. craft brewery it purchased last November. The company today announced it would launch in Colorado this month, the fourth state where its beers are currently sold.
With its smooth taste and clean, crisp finish, Budweiser has long been known as the King of Beers, but now America’s No. 1 full-flavored lager is setting out to find the tastiest partner: a king of burgers. Budweiser has announced a national competition—with the help of award-winning culinary pioneer, Chef David Chang—to find the Bud & Burgers Champion through a coast-to-coast tour to find the best burger.