Videos

CBC 2014 Video: How Do Craft Brewers Define Success?

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Run your own race. That’s the advice Marty Ochs, the founder of E3 Craft Strategies and the former vice president of sales for Ninkasi Brewing, gives to craft brewers when they ask him how to measure success. Last week, Brewbound asked a number of CBC attendees how they defined success, beyond brewing a quality pint.

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Tallgrass Brewing Announces $5 Million Expansion

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The famous cocktail may be named after New York’s most densely populated borough, but Tallgrass Brewing Co. is doing its due diligence to put a different Manhattan on the map. The Manhattan, Kan.-based brewery has announced a $5 million expansion project that will triple its current size and bring production capacity to 100,000 barrels annually. Tallgrass expects to be brewing out of the 60,000 sq. ft. space — it’s a former call center — later this year.

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Video: Characteristics of Successful Craft Breweries Discussed at Brew Talks

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In February, Brewbound traveled through Georgia, North Carolina and Virginia to host Brew Talks, a free educational and networking meetup series for craft brewers. During the weeklong trip — which made stops at SweetWater Brewing in Atlanta, Fullsteam Brewery in Durham, North Carolina and Devils Backbone Brewing Company in Lexington, Virginia – brewers and wholesalers shared their personal insights into growing successful craft brands.

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BevNET FBU: When Is the Right Time to Register a Trademark?

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It’s an issue that a number of craft brewers have grappled with over the past year, and one that is often misunderstood: trademark ownership and infringement. According to Craig Rashkis, an attorney with Farwell Rashkis, LLP, trademarks can be “a word, phrase, design, logo, or any combination thereof that distinguishes the source of a product or goods” from another source. In beer, common trademarks include the name of the brewing company, a beer and label artwork.

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Anchor Brewing Releases Anchor Saison Spring Ale

San Francisco, CA – Anchor Brewing Company announces the release of Anchor Saison™ Spring Ale, a sharply refreshing Belgian-style ale with a California twist.

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Video: Odell Brewing Launches in Texas on February 24

Fort Collins, CO – On February 24th, Odell Brewing beers will finally hit Texas taps. Odell Brewing has partnered with Ben E. Keith Company, and will begin their statewide launch with draft the week of February 24th, followed by a package launch the week ofMarch 31st. “I’m thrilled to introduce our beers to the state of Texas,” said Texas state sales manager, Todd Ewing. “The craft beer scene is already great, and I cannot wait to help it to continue to grow.”

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BevNET FBU: Working with a Speciality Insurance Agency

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Brewbound’s sister site, BevNET FBU (Food and Beverage University), is expanding its coverage into craft beer. FBU is an on-demand, video-based learning tool designed for entrepreneurs and newcomers to the food and beverage industry.

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‘Crafting a Nation’ Examines how Craft Brewers are Rebuilding Economy

Crafting A Nation Official Extended Trailer from Crafting A Nation on Vimeo. LOS ALAMOS, NM—A new documentary titled, “Crafting a Nation” examines how American craft brewers are rebuilding the economy by creating jobs, tax revenue and instilling a renewed sense of entrepreneurship in America.

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Anchor CEO: IPA Opportunity Abounds

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Truth be told, Anchor Brewing actually introduced one of the very first American IPAs, Liberty Ale, in 1975 and has been selling it ever since. But with consumer recognition for products that more directly display IPA in their names at an all time high, Keith Greggor, Anchor’s CEO, decided that it was time to launch a product that would catch drinkers’ attention. So, this month, Anchor will unleash Anchor IPA.

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Video Coverage of Brewbound Session Winter 2013 is Now Available

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Featuring veteran insights from brewers, beer distributors and retailers, Brewbound Session Winter 2013 proved to be a valuable learning experience for craft brewery owners, entrepreneurs and sales executives. Video presentations from the conference are now available on BevNET Food and Beverage University (BevNETFBU.com), BevNET.com Inc.’s on-demand, video-based learning site.

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Join Dogfish Head and Hopunion at the Brewbound Session Welcome Reception on December 4

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Brewbound is pleased to invite all Brewbound Session attendees to the official Brewbound Session Welcome Reception on Wednesday Dec. 4, the evening before Brewbound’s bi-annual business conference at the Paradise Point Resort & Spa in San Diego. Sponsored by Dogfish Head and Hopunion, the welcome reception will be held at the San Diego Museum of Man’s BEER-ology exhibit, located at 1350 El Prado, Balboa Park, San Diego, Calif.

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Video: Craft Branding Discussed at GABF

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While walking the aisles of a beer store last week, I overheard two customers discussing the expansive array of craft beer brands on the shelf. “It is amazing to me how many beers there are now,” one of the shoppers said. “How does anyone decide which one they are going to buy?”

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