Videos

Video: Deschutes Founder Discusses Success and Continued Expansion

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Make no mistake, Gary Fish, the founder and CEO of Deschutes Brewery, envisions his brand being sold in all 50 states one day. “We know we are going to get there, we just can’t tell you when we are going to get there,” he told Brewbound.com during a video interview at the 2013 Craft Brewers Conference.

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San Diego’s Saint Archer Brewing Launches on May 23

Consortium Holdings (C.H. Projects) is helping to launch the San Diego-based Saint Archer Brewing Company — one of Southern California’s most buzzed about breweries — with a triple tap takeover.  Saint Archer boasts a team of stellar brewers and co-owners made up of over 15 action sports and music industry celebrities.

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Brewbound Session: CBA President Makes the Case For a National Craft Brand

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As craft brewers continue chipping away at a U.S. beer landscape primarily dominated by two international mega-brewers, a few rapidly expanding craft beer companies are beginning to consider national distribution models. But building out that national footprint isn’t as simple as just flipping a switch.

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Jim Koch: Inside Brewing Innovation

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When asked to explain the secret to craft brewing innovation, Jim Koch, head of the country’s largest craft brewery, had a rather simple response at yesterday’s Brewbound Session, held in Boston. “I get bored easily,” he said.

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Harpoon Brewery Releases 100 Barrel Series Hoppy Belgian Style Blonde

Boston, MA (May 1, 2013) – It all started as a friendly brewing competition among Harpoon employees. About 4 years ago, brewery staffers from every department were invited to brew a beer of their choosing and present it to their colleagues for a blind sampling and voting at the company’s annual gathering in Vermont. Each year the competition became more fierce and the entries more numerous and diverse.

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New Negra Modelo Commercials Tout Beer and Food Pairings

(CHICAGO) April, 2013 – Negra Modelo beer will complement the forthcoming ninth season of Chef Rick Bayless’ Emmy-nominated series “Mexico: One Plate at a Time” with the debut of the brand’s first-ever television advertising.  Two new spots, “Judged” and “Meals,” highlight Negra Modelo’s premium quality and unique ability to pair well with a variety of meal options, particularly the Latin flavors that Chef Bayless uses to create his flavorful dishes. The new season premieres Saturday, May 4, on PBS and features Bayless incorporating the unique styles, culture and flavors of Mexico into his legendary cooking.

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Brew Talks: Video Playback Now Available

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In an effort to continue providing craft brewers access to valuable insight into the branding, marketing and distribution of craft beer, Brewbound.com has made video recordings of its Brew Talks events series available on YouTube. Launched in January, Brew Talks are gatherings designed to provide craft brewers, distributors and retailers the opportunity to come together and have in-depth discussions on craft beer.

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Video: Crown Beverage Packaging Launches Topless Beer Can

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The latest innovation in can packaging might pair best with a nude beach. It’s been dubbed the topless beer can, and it was unveiled by Crown Beverage Packaging at last month’s Craft Brewers Conference (CBC) in Washington D.C.

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Video: Pete’s Wicked Ale Founder Bets on Session Beer with New Mavericks Line

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He’s back. A man known by most in the craft beer industry simply as “Pete” has returned to the beer business. This time around, Pete Slosberg (of Pete’s Wicked Ale fame) is betting on a lower alcohol product that is slowly beginning to become more popular as a craft beer style.

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Video: Dos Equis Launches New ‘Most Interesting Man in the World’ Advertisements

WHITE PLAINS, N.Y. – The legendary beard and smoking jacket are back, as Dos Equis today announced the launch of its 2013 creative advertising campaign featuring the “Most Interesting Man in the World.” The advertising icon will be featured in new spots set to run nationally via television and online, all of which ending with the familiar charge for fans to “stay thirsty my friends.”

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Grand Teton Brewing Releases Oud Bruin Belgian-Style Ale

VICTOR, ID – Grand Teton Brewing, known throughout the West for exceptional craft brews, is proud to announce the release of Oud Bruin Belgian-Style Ale as the second installment of their 25th anniversary Cellar Reserve trilogy. A favorite style of the brewmaster, Oud Bruin Belgian-Style Ale was first brewed in 2007 as a tart, refreshing summer beer.

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VIDEO: Kim Jordan on Succession Planning

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As craft continues to grow up, an increasing number of small brewery owners – especially those who’ve been in business for more than 20 years – are starting to look for the exit. That means that succession planning is more top-of mind than ever for aging brewery owners looking to retire and cash in on years of brand building.

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