It took just six months for Anheuser-Busch InBev to expand distribution for 10 Barrel Brewing, the Bend, Ore. craft brewery it purchased last November. The company today announced it would launch in Colorado this month, the fourth state where its beers are currently sold.
Craft beer industry videos
With its smooth taste and clean, crisp finish, Budweiser has long been known as the King of Beers, but now America’s No. 1 full-flavored lager is setting out to find the tastiest partner: a king of burgers. Budweiser has announced a national competition—with the help of award-winning culinary pioneer, Chef David Chang—to find the Bud & Burgers Champion through a coast-to-coast tour to find the best burger.
Bud Light is bringing back America’s most unpredictable town, Whatever, USA, and giving beer drinkers who are #UpForWhatever the chance to experience the weekend of a lifetime. Fresh on the heels of the House of Whatever, Bud Light’s #UpForWhatever experience at Super Bowl XLIX in Phoenix, the brand will keep the celebration going strong with the return of Whatever, USA, this summer.
Anheuser-Busch InBev’s “Brewed the Hard Way” Super Bowl ad is still being given a hard time. Yesterday, Brewbound highlighted a few of the mixed reactions the ad received from brewers across the country. Since that article was published, however, a number of companies — including the country’s second largest beer maker, MillerCoors — have chimed with their own responses.
ST. LOUIS – Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the… Read more »
Somehow, amidst all of the growth and excitement in cider, the category’s second-largest producer, Woodchuck, is suffering. Sales are in a downward spiral. In the six-month period ending Aug. 31, parent company C&C Group’s U.S. volumes fell 21 percent. Operating profit is down almost 90 percent and production of Woodchuck has declined 29 percent.
Craft beer fans can look forward to a revamped Flagship Series lineup from Ninkasi Brewing Company starting January 2015, featuring new additions paired with steadfast favorites.
Befitting the reputation it has built for using diverse and exotic ingredients in the brewing process, Dogfish Head has shown over the years that, as a company, it has eclectic taste in music as well. Spearheaded by founder and self-proclaimed music geek Sam Calagione, the company has made its fandom known through collaborations with the likes of Pearl Jam, the Grateful Dead, Miles Davis’ estate and, most recently, a Dogfish-sponsored live performance by hip-hop icon Tone Loc during this year’s Craft Brewers Conference.
Less than nine months after selling at least a 40 percent stake in Harpoon Brewery, the country’s 15th largest craft beer company, co-founder and former CEO Rich Doyle is back in the game. Backed by an investment from San Francisco-based private equity firm Friedman, Fleisher & Lowe, Doyle has launched Enjoy Beer LLC, a consortium aimed at providing back-office support to independent craft brewers.
Now you can have your beer and eat it, too. Carl’s Jr.® and Hardee’s® today announced a partnership with Seattle craft brewery Redhook® to bring the gastropub flavors of beer-battered cod to their menus. Featuring the distinctive flavor of Redhook’s ESB (Extra Special Bitter) ale, the Redhook Beer-Battered Cod Fish Sandwich is now available at Carl’s Jr. and Hardee’s restaurants.
Rather than individually blowing a CEO’s salary on 30 seconds of television advertising, Newcastle called on fellow brands to join forces and make the smartest financial decision possible: to collaborate on the world’s first crowdfunded ad for this weekend’s Mega Huge American Football Game!
Brewers Association chief economist Bart Watson checked in with Yahoo Finance yesterday, providing a small snapshot of craft beer’s growth in 2014. In a video interview with multimedia correspondent Akiko Fujita, Watson said shared updated figures on the amount of craft breweries currently operating throughout the U.S. The latest number? 3,250.
Whoops, file this one in the retraction column. Apparently the Russians aren’t actually buying Pabst Brewing Company. In September, it was widely reported that Russia’s Oasis Beverage was teaming up with TSG Consumer Partners, a New York-based private equity firm, and beverage entrepreneur Eugene Kashper to buy the Pabst brand from C. Dean Metropoulos for upwards of $750 million.
Beer enthusiasts, prepare for a mind- and palate-defying experience that may change some of your preconceived notions about beer. The latest Stochasticity Project release will challenge the assumption that pale-colored ales are modest in body, or that only dark-hued beers can exhibit roasty, chocolaty and rich malty notes. Beginning today, Stochasticity Project Master of Disguise, a so-called imperial golden stout brewed with coffee beans, cocoa and coffee beans (not a typo), will start arriving in 22-ounce bottles and on draft to select markets nationwide.