Rather than individually blowing a CEO’s salary on 30 seconds of television advertising, Newcastle called on fellow brands to join forces and make the smartest financial decision possible: to collaborate on the world’s first crowdfunded ad for this weekend’s Mega Huge American Football Game!
Craft beer industry videos
Brewers Association chief economist Bart Watson checked in with Yahoo Finance yesterday, providing a small snapshot of craft beer’s growth in 2014. In a video interview with multimedia correspondent Akiko Fujita, Watson said shared updated figures on the amount of craft breweries currently operating throughout the U.S. The latest number? 3,250.
Whoops, file this one in the retraction column. Apparently the Russians aren’t actually buying Pabst Brewing Company. In September, it was widely reported that Russia’s Oasis Beverage was teaming up with TSG Consumer Partners, a New York-based private equity firm, and beverage entrepreneur Eugene Kashper to buy the Pabst brand from C. Dean Metropoulos for upwards of $750 million.
Beer enthusiasts, prepare for a mind- and palate-defying experience that may change some of your preconceived notions about beer. The latest Stochasticity Project release will challenge the assumption that pale-colored ales are modest in body, or that only dark-hued beers can exhibit roasty, chocolaty and rich malty notes. Beginning today, Stochasticity Project Master of Disguise, a so-called imperial golden stout brewed with coffee beans, cocoa and coffee beans (not a typo), will start arriving in 22-ounce bottles and on draft to select markets nationwide.
Last week, Brewbound traveled to the Great American Beer Festival in Denver, Colo. to ask brewers how difficult it has become to launch a new beer in today’s crowded landscape. Those responses are featured in our final video segment from the 2014 GABF, included above.
The suspense is over. After months of speculation, Stone Brewing Co. has formally announced its intent to build a new brewery in Richmond, Va. Pending local approvals, the country’s tenth largest craft brewer said it will build an east coast brewing facility in Richmond’s Greater Fulton Community. The San Diego brewery has signed a formal letter of intent with the city and plans to invest $74 million to construct a production brewery, packaging hall, restaurant and retail store.
Denver, CO — On October 1, the night before the start of the 34th annual Great American Beer Festival, longtime beer journalist, promoter and musician Marty Jones will debut his latest creation, The Brew Night Show. What Jones calls “America’s first beer-focused talk and variety show,” the event takes place at 8 PM at the… Read more »
ST. LOUIS – Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the… Read more »
Somehow, amidst all of the growth and excitement in cider, the category’s second-largest producer, Woodchuck, is suffering. Sales are in a downward spiral. In the six-month period ending Aug. 31, parent company C&C Group’s U.S. volumes fell 21 percent. Operating profit is down almost 90 percent and production of Woodchuck has declined 29 percent.
Craft beer fans can look forward to a revamped Flagship Series lineup from Ninkasi Brewing Company starting January 2015, featuring new additions paired with steadfast favorites.
Victory Brewing Company (Victory) has teamed up with Earth-Bread + Brewery to create Earth & Flame, a limited edition bourbon barrel aged Scotch ale. With a shared love for dark robust ales, the team drew inspiration from the coming holiday season in conceiving this unique brew.
Last week, we traveled to the Great American Beer Festival in Denver, Colo. to ask attendees how market segmentation was impacting the retail landscape. Many noted that growing interest in small local brands is making it tougher to compete while others were more optimistic about the potential growth of shelf space. Hear those responses in our latest video segment.
There’s now a steady stream of private equity money flowing into craft — but will the floodgates open fully? How will the influx of investment capital impact the competitive landscape? We traveled to the 2014 Great American Beer Festival in Denver, Colo. to ask attendees for their thoughts.
Just days after Brew Hub officially opened the doors to its Lakeland, Fla. facility, the “partner brewing” venture today announced its next location: St. Louis, Mo. The company plans to begin construction on a $20 million, 200,000-barrel craft brewery in Chesterfield, Mo. later this year.