CBC 2014 Video: How Do Craft Brewers Define Success?

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Run your own race. That’s the advice Marty Ochs, the founder of E3 Craft Strategies and the former vice president of sales for Ninkasi Brewing, gives to craft brewers when they ask him how to measure success. Last week, Brewbound asked a number of CBC attendees how they defined success, beyond brewing a quality pint.

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Press Clips: The Value of Reputation & More Legislative Battles

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Brand names like Pliny The Elder, Heady Topper, and Zombie Dust all stand tall in the pantheon of craft beer. They’re among the crown jewel check-ins of any Untappd profile. Simply put, they are preceded by their reputations. Determining whether the hype surrounding these – or any other high profile craft brands – is warranted is subjective in nature. Descriptors like “best,” “greatest,” or “unsurpassed” stem from opinion.

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Brewbound Session: Understanding the Buying Habits of Beer Geeks

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Die-hard craft beer geeks are fickle customers. They’re promiscuous. They’re not loyal to any specific brewery and they’ll shop stores as much as they’ll shop brands, looking for places where the rarest, most obscure offerings are available. That’s why Brewbound asked the founder of Craft Beer Cellar to join the upcoming Boston edition of the Brewbound Session and share their insight into the buying habits of craft beer consumers.

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CBC 2014: Budgeting, Sales Reps are Keys to Increased Sales

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Increasing sales in the craft beer industry requires honesty, goal-setting, an unwavering commitment to “the grind,” and feet on the street, according to three veteran sales executives who presented to brewers at last week’s Craft Brewers Conference. Panelists stressed the importance of building strong wholesaler relationships and provided attendees with strategies for creating successful marketing plans and managing a rapidly-growing business.

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CBC 2014: Managing a Seasonal Portfolio

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As seasons change, so too do the leaves of trees, providing shade as canopies of green in the summer before evolving into bouquets of yellow and orange in autumn, only to wither away entirely in the cold of winter. Then, they bloom again in spring. Craft brewers might find it more poetic to note the passing of time by paying attention to the seasonal SKUs that line the shelves of their retailers — the category is big business, after all.

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IRI and GuestMetrics Form Alliance

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IRI, a Chicago-based market research firm, and GuestMetrics, an on-premise data provider, announced Tuesday that they have formed an alliance that will integrate the research of both entities. The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data.

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CBC 2014: For Veteran Craft Beer Sales Executives, Empathy is Key to Successful Wholesaler Partnerships

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Empathy. It’s not something that you read much about in the beer industry, but it is a major reason why companies like Sierra Nevada and Dogfish Head have ascended the to the top of the craft space, according to three veteran sales executives who presented to brewers at last week’s Craft Brewers Conference in Denver, Colo.

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Brewbound Session: The M&A Environment for Craft

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Advising on the sale of a craft brewery requires more than just an understanding of financial statements. It takes an intimate knowledge of the beer landscape, the culture of craft beer and an appreciation for the brands and personalities behind craft companies. Brewbound is pleased to announce that Craig Farlie, the managing director of Farlie Turner & Co., will be speaking on the financing environment for craft brewers at the Brewbound Session on May 29.

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CBC 2014: How Brewers Can Affect Legislative Change

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In late January, New Belgium created an entirely new position at its headquarters in Fort Collins, Colorado: Governmental Affairs Representative. Assuming the role, which began as a way to help the brewery navigate the legislative labyrinths that dictate how alcohol is regulated in its home state of Colorado, was Andrew Lemley, who said at the time that his main goal was to ensure that “brewers’ voices are being heard” by lawmakers and regulators.

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Top Craft Brewery Sales Executives Join May 29 Brewbound Session in Boston

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When you’re a maturing craft brewery with a growing reputation for producing quality beer, getting on tap at the local craft beer tavern is the easy part. But keeping that tap handle, while simultaneously building off-premise sales in supermarkets, convenience stores and chain accounts requires thoughtful planning and strategic execution with wholesaler partners.

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Dogfish Head Returns to Tennessee

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Dogfish Head today announced it will make its return to Tennessee, beginning with a soft rollout in Memphis and Chattanooga before expanding distribution statewide in the coming months. The Milton, Del.-based brewery has signed distribution agreements with Carter Distributing in Chattanooga and Budweiser of Memphis.

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North American Breweries Names New CEO

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Sirchio will lead the company’s brewery operations, alehouses, as well as its sales and marketing efforts, NAB’s parent company Florida Ice & Farm Co (FIFCO) said in a statement. He succeeds Rich Lozyniak, who stepped down from the position at the end of March after announcing his plans to depart from the company in January. Lozyniak, the company said at the time, played a pivotal role in turning around a once struggling Genesee brand during his tenure.

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