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Woodchuck Bets Big With New Ads, Rebranded Packages

Woodchuck Bets Big With New Ads, Rebranded Packages

Woodchuck wants consumers to know that its cider comes from a real cidery, and it’s spending more than $2 million to drive the message home. In its first ever-advertising campaign, entitled “Why Woodchuck,” the company squares its sights on competition from large beer companies like Anheuser-Busch InBev, MillerCoors and even Boston Beer, all of which have rolled out their own cider offerings in recent years and cut deep into Woodchuck’s share of the small but fast-growing cider market.

Last Call: Northwest Hops Acreage at Record Highs

Last Call: Northwest Hops Acreage at Record Highs

Northwest hop acreage increased 16 percent in 2015, as nearly 44,000 acres have been strung for harvest across Washington, Oregon, and Idaho, according to the United States Department of Agriculture (USDA). Broken down by state, Washington strung 32,205 acres for harvest this year, accounting for 73 percent of total hops acreage across the United States.

Relive the 2015 Chicago Brewbound Session: Video Playback Now Available

Relive the 2015 Chicago Brewbound Session: Video Playback Now Available

It’s Throwback Thursday and we’re tossing it all the way back to last week, when we hosted nearly 200 beer industry professionals for a jam-packed day of learning and networking at Brewbound Session Chicago. Held on June 11 at the Moonlight Studios in Chicago, the 2015 Brewbound Session highlighted the growing challenges of scaling a brand in today’s ultra-competitive craft landscape.

CM Profit Group: Suppliers Need to Work on the Fundamentals

CM Profit Group: Suppliers Need to Work on the Fundamentals

Alcoholic beverage suppliers don’t have to reinvent the wheel to provide top tier national account and category development services. On the contrary, emphasizing the fundamentals should be enough to land a supplier in the good graces of their on-premise partners. That’s the takeaway from the latest CM Profit Group survey, in which nearly 70 operators of 150 bars and restaurants responded.

$1.3 Billion Wynn Casino Project Displaces Boston-Area Brewery

$1.3 Billion Wynn Casino Project Displaces Boston-Area Brewery

Idle Hands Craft Ales, a small Boston-area microbrewery that got its start on a 1 ½ barrel nano-brewing system in 2011, today announced it has been forced to vacate its facility in Everett, MA. Idle Hands’ current space sits just blocks from the proposed site of a new $1.3 billion Wynn Everett resort and casino. In order to make room for a construction access road, Idle Hands and a handful of small businesses must be out by June 30.

Oskar Blues Taps West Virginia & Arkansas

Oskar Blues Taps West Virginia & Arkansas

With an expansion to its North Carolina brewing facility underway, Oskar Blues is continuing to grow its footprint throughout the eastern half of the U.S. The company, which just last week revealed plans to increase production capacity at its Brevard outpost, has announced plans to add distribution in West Virginia and Arkansas.

La Jolla Brewing Partners Launch New Contract Venture

La Jolla Brewing Partners Launch New Contract Venture

The founding partners of La Jolla Brewing, a small brewpub in the San Diego area, are gearing up to launch a new contract brewing venture in the city. Slated to open in December, Fighter Town Brewing LLC plans to work with and provide capacity to local, national, and international breweries that are short on space and high on demand.

Brewbound Session: The Art of Storytelling

Brewbound Session: The Art of Storytelling

Seven years ago, Michael Kiser became obsessed with beer. As a brand strategist who led large-scale innovation platforms for companies like Nike, Hewlett-Packard and Samsung, Kiser was incredibly drawn to how upstart craft brewers were presenting themselves when he first encountered their products.

Pabst Taking ‘Not Your Father’s Root Beer’ National

Pabst Taking ‘Not Your Father’s Root Beer’ National

Just in time for Father’s Day, Illinois-based Small Town Brewery today announced the nationwide rollout of its signature Not Your Father’s Root Beer line of soda-inspired beers. In a press statement, the company said it signed a distribution agreement with Pabst Brewing Company, which began selling the product earlier this year. Specific terms of the arrangement were not disclosed and representatives from both Pabst and Small Town Brewery were unavailable for comment.

Brewbound Session: First Beverage’s Outlook on Craft M&A (Video)

Brewbound Session: First Beverage’s Outlook on Craft M&A (Video)

The empire has sprung a leak. That was the first message First Beverage Group managing partner Townsend Ziebold had for a crowd of nearly 200 beer industry professionals at last week’s Brewbound Session business conference in Chicago. But the familiar narrative of a rapidly evolving beer landscape and the image of the “leaky bucket” served… Read more »

Press Clips: BrewDog Selects Ohio; Illinois Raises Production Cap

Press Clips: BrewDog Selects Ohio; Illinois Raises Production Cap

Scottish craft beer company BrewDog has unveiled plans to establish a U.S. beachhead, last week announcing that Columbus, Ohio, will become the company’s stateside brewing headquarters. On its blog, BrewDog wrote that it has “provisionally agreed” to acquire 42 acres of land in Columbus and said it intends to build a 100,000 sq. ft. brewery complete with a 100-barrel brewhouse, canning machine and bottling line to serve markets across the U.S.