Woodchuck wants consumers to know that its cider comes from a real cidery, and it’s spending more than $2 million to drive the message home. In its first ever-advertising campaign, entitled “Why Woodchuck,” the company squares its sights on competition from large beer companies like Anheuser-Busch InBev, MillerCoors and even Boston Beer, all of which have rolled out their own cider offerings in recent years and cut deep into Woodchuck’s share of the small but fast-growing cider market.
Lucid Brewing of Minnetonka, Minn. has acquired American Sky Brewing of Hudson, Wis. in the latest deal involving two small craft breweries. Terms of the buyout were not disclosed.
Northwest hop acreage increased 16 percent in 2015, as nearly 44,000 acres have been strung for harvest across Washington, Oregon, and Idaho, according to the United States Department of Agriculture (USDA). Broken down by state, Washington strung 32,205 acres for harvest this year, accounting for 73 percent of total hops acreage across the United States.
It’s Throwback Thursday and we’re tossing it all the way back to last week, when we hosted nearly 200 beer industry professionals for a jam-packed day of learning and networking at Brewbound Session Chicago. Held on June 11 at the Moonlight Studios in Chicago, the 2015 Brewbound Session highlighted the growing challenges of scaling a brand in today’s ultra-competitive craft landscape.
Alcoholic beverage suppliers don’t have to reinvent the wheel to provide top tier national account and category development services. On the contrary, emphasizing the fundamentals should be enough to land a supplier in the good graces of their on-premise partners. That’s the takeaway from the latest CM Profit Group survey, in which nearly 70 operators of 150 bars and restaurants responded.
Idle Hands Craft Ales, a small Boston-area microbrewery that got its start on a 1 ½ barrel nano-brewing system in 2011, today announced it has been forced to vacate its facility in Everett, MA. Idle Hands’ current space sits just blocks from the proposed site of a new $1.3 billion Wynn Everett resort and casino. In order to make room for a construction access road, Idle Hands and a handful of small businesses must be out by June 30.
With an expansion to its North Carolina brewing facility underway, Oskar Blues is continuing to grow its footprint throughout the eastern half of the U.S. The company, which just last week revealed plans to increase production capacity at its Brevard outpost, has announced plans to add distribution in West Virginia and Arkansas.
The founding partners of La Jolla Brewing, a small brewpub in the San Diego area, are gearing up to launch a new contract brewing venture in the city. Slated to open in December, Fighter Town Brewing LLC plans to work with and provide capacity to local, national, and international breweries that are short on space and high on demand.
Seven years ago, Michael Kiser became obsessed with beer. As a brand strategist who led large-scale innovation platforms for companies like Nike, Hewlett-Packard and Samsung, Kiser was incredibly drawn to how upstart craft brewers were presenting themselves when he first encountered their products.
Just in time for Father’s Day, Illinois-based Small Town Brewery today announced the nationwide rollout of its signature Not Your Father’s Root Beer line of soda-inspired beers. In a press statement, the company said it signed a distribution agreement with Pabst Brewing Company, which began selling the product earlier this year. Specific terms of the arrangement were not disclosed and representatives from both Pabst and Small Town Brewery were unavailable for comment.
Bookending Brewbound Session Chicago last week, the high end portfolio chiefs from both Anheuser-Busch InBev and MillerCoors were on hand to discuss their view of the craft space and their respective approaches to acquisition.
Drizly isn’t here to disrupt the three-tier system. Rather, as Cory Rellas, the COO of the booze-to-your door delivery app tells it, the company operates in the name of “accelerating the status quo.”
The empire has sprung a leak. That was the first message First Beverage Group managing partner Townsend Ziebold had for a crowd of nearly 200 beer industry professionals at last week’s Brewbound Session business conference in Chicago. But the familiar narrative of a rapidly evolving beer landscape and the image of the “leaky bucket” served… Read more »
Scottish craft beer company BrewDog has unveiled plans to establish a U.S. beachhead, last week announcing that Columbus, Ohio, will become the company’s stateside brewing headquarters. On its blog, BrewDog wrote that it has “provisionally agreed” to acquire 42 acres of land in Columbus and said it intends to build a 100,000 sq. ft. brewery complete with a 100-barrel brewhouse, canning machine and bottling line to serve markets across the U.S.