Kansas City, MO — Torn Label Brewing Company is excited to announce the launch of 6-packs cans of its year-round flagship ales. “Typically when breweries release information about a major new phase like this, that announcement boils down to: ‘Cans are coming,’” says co-owner and CEO Rafi Chaudry. “We are especially thrilled because in our case the announcement is: ‘Cans are here!’
Canning operations are already underway at Torn Label, and three brands are scheduled to launch into distribution the first week of 2017. The brewery is packaging its trio of core brands in 12oz cans: Alpha Pale, House Brew, and Monk & Honey.
“It’s a huge step but this has been a natural progression – as Alpha, House and Monk found devoted and passionate fans in the KC area and beyond, we constantly had people who wanted to know when they would be able to stock their home refrigerator with them,” says Chaudry.
Torn Label will utilize a brand new automated two-head canning system purchased from industry leader Wild Goose Canning. With the brewery’s proprietary filler in place, canning operations are expected to more than double the production output of its 15-barrel brewhouse, which primarily produces draft beer currently, heading into 2017.
“Our current packaging program – 22oz bottles – focuses on small batch, limited release beers,” indicates co-owner and Brewmaster Travis Moore. “Our canning operation will be about bringing our core lineup to consumers consistently, ideally without gaps in their availability.”
Can designs were provided by Torn Label’s branding and creative partner, Blacktop Creative. Blacktop has worked closely with Torn Label since before its opening to develop the brewery’s branding, and the cans are informed by the same unapologetically raw and rough aesthetic, with each of the three brands possessing a striking and unique look while still feeling part of the same family.
Torn Label 6-packs will be available for purchase throughout Kansas City, in both Missouri and Kansas, as well as select locations in Lawrence, Wichita, and KC suburbs. Torn Label Brewing Company launched in early 2015, founded by Chaudry, Moore, Chad Troutwine and Carol Troutwine, and will celebrate its second anniversary in January, with a can release party January 7th other special events at its downtown KC tasting room to be announced.