ESCONDIDO, CA – Stone Brewing Company announced today that first quarter projections were a “wee bit off” according to Vice President of Sales, Arlen Arnsten.
“Okay. So my original projections this year were a wee bit off. Um, I mean quite a bit off. First quarter numbers are in and we are cruising at a lovely 42% increase. What, you ask? Will we have enough beer? All signs point to yes. We’re working around the clock to continue to meet the ever-escalating demand! So rest easy and sell lots of our beer. ReallyÔǪwe won’t mind!”
Just announced as the 14th largest craft in the U.S., Stone Brewing has also launched a new webpage for fans to report out-of-date beer:
“As previously reported, we’re launching a new webpage where vigilant fans can report out-of-code beer in the marketplace. We’re not looking to get you guys in trouble (though we’d appreciate a lack of frequent offenders), but just like you do, we just want to make sure our beer is being sold at its best. For once, we have a webpage we hope people won’t be going to!”
If you are looking to access the site, you can visit it here.
Finally, the brewery announced some upcoming “Projected 2011 Beer Release Dates.”
ÔÇó 5/31 Stone Imperial Russian Stout & Stone BELGO Anise Imperial Russian Stout
ÔÇó 8/5 Stone 15th Anniversary Ale
ÔÇó 10/17 Double Bastard Ale
ÔÇó 11/7 Stone 11.11.11 Vertical Epic Ale