GLENDALE, WI — You read the headline correctly. Sprecher Brewing Company, maker of award-winning beers and gourmet sodas since 1985, added a new product to its lineup: Hard Root Beer. Unlike the non-alcoholic Root Beer Sprecher is so famous for, this is an old-fashioned fermented Root Beer with 5% alcohol by volume (abv).
Sprecher’s new Hard Root Beer has all the flavors and characteristics of Sprecher Root Beer nicely melded with bourbon and oak flavors.
“We had a lot of customers asking for a Hard Root Beer. Since this is a variation of what we do best, two of our Wisconsin distributors — Beechwood Sales and Service and General Beverage — suggested a limited initial roll out to test markets. That will let us know if we need to change anything before we go into large scale production,” said Jeff Hamilton, president of Sprecher Brewing Company.
Sprecher’s Hard Root Beer is packaged in 12 ounce bottles with a suggested retail price of $5.00 per four pack. The initial release will be available at the Sprecher Gift Shop, 701 W. Glendale Ave, Glendale, WI, and at a small number of locations in Southeastern Wisconsin and Madison.
For more information about Sprecher’s new Hard Root Beer, contact Jeff Hamilton at 414.964.7837 x251. Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry. Contract the Sprecher Gift Shop, 701 W. Glendale Ave, Glendale, WI, at 414.964.2739, for tours, clothing, food items and other things Sprecher related.