PINEHURST, NC — Slammin’ Sam Beer Company — maker of Slammin’ SamÔäó, the Smoothest Beer in GolfÔäó — announces an exclusive event in the Ryder Cup Lounge of The Carolina Hotel at Pinehurst Resort on Thursday, September 27 (6:30-8pm), highlighted by the very first public showing of Sam Snead’s personal collection of Ryder Cup memorabilia.
A celebration of Snead’s historic connection to Pinehurst and achievements as a seven-time player and three-time captain of the U.S. Ryder Cup team, the evening will be hosted by Tom Stewart of Old Sport Gallery. It will feature special guest Jack Snead, who will share a range of stories about his father’s remarkable life.
“Dad always loved playing tournaments at Pinehurst and I think he’d have enjoyed sitting back in one of the rocking chairs on the porch, watching all the action, and sipping a Slammin’ Sam,” says Sam’s son, Jack Snead. “With all the great memories he built at this world-class resort, it’s a real thrill for me to bring some of his unique Ryder Cup memorabilia to share with members and guests.”
A craft-brewed premium American lager inspired by Snead, Slammin’ Sam was created specifically to quench the thirst of discerning golfers and active lifestyle consumers. Currently offered in bottles and cans everywhere alcohol is sold at Pinehurst Resort, Slammin’ Sam boasts a slightly mellow flavor, delicious taste and exceptionally balanced finish.
“Given the history, Slammin’ Sam is a natural for us here at Pinehurst,” says Ed Peckels, Director of Food & Beverage at Pinehurst Resort. “It’s a delicious craft brew that’s gaining in popularity and we’ve already reordered in all areas.”
In addition to Pinehurst, four-star resorts serving Slammin’ Sam include The Greenbrier and The Homestead. It also is sold at select Sam Snead’s Taverns and is being launched at resorts, golf courses, restaurants, bars, grocery stores and other locations throughout North America. Made in Wisconsin by Stevens Point Brewery — a World Beer Cup multiple Gold Medal award winner — Slammin’ Sam showcases a proprietary recipe by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas. The line’s packaging and marketing materials depict vintage Snead images from the 1950s and 60s.
Possessor of a prodigious, self-taught swing, Snead captured seven major championships and an all-time record 82 PGA Tour titles during a professional career spanning six decades. A player on seven and captain of three U.S. Ryder Cup teams, his countless honors include winning PGA Player of the Year (1949) and the Vardon Trophy (1938, ’49, ’50 and ’55). Snead, who passed away in 2002 at age 89, is also a member of the West Virginia Golf Hall of Fame and World Golf Hall of Fame.
About Slammin’ Sam Beer Company
A new venture, Slammin’ Sam Beer Company holds the exclusive, worldwide license with the estate of Sam Snead, one of golf’s greatest gentlemen and champions. The company’s first introduction, Slammin’ SamÔäó, is a craft-brewed premium American lager with a refreshing taste and exceptionally balanced finish. Inspired by the legendary, self-taught swing of the PGA Tour’s all-time wins leader, it has been created to be the Smoothest Beer in GolfÔäó.
Developed using a proprietary recipe by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas, Slammin’ Sam is produced by the industry’s most respected contract breweries. Launched at The Greenbrier Resort — which Snead called his professional home for more than 60 years — as well as The Homestead and Pinehurst Resort, Slammin’ Sam will also be offered at other renowned resort destinations.
It is currently available at golf courses, restaurants, bars, grocery stores and other locations at which beer is sold. Targeting golfers and all active lifestyle consumers, Slammin’ Sam is sold in cans, bottles and kegs. The line’s packaging and marketing depict famous images of Snead from the 1950s and 60s.