Shmaltz Brewing Partners with New Atlanta Distributor


Clifton Park, NY — Shmaltz Brewing Company is thrilled to announce its now working with a new Atlanta distributor, Liberator Distributing. The latest addition to Shmaltz’s network of distributors across the country, Liberator Distributing enhances the regional retail presence and draft availability of the award-winning craft beer line: He’brew — The Chosen Beer®. Shmaltz teams up with local small business Liberator to bring rejuvenated focus and attention to the Shmaltz brand throughout the greater Atlanta area. Shmaltz’s distribution growth throughout the country comes on the heels of opening a new 20,000 square feet brewing facility in Clifton Park, NY. Shmaltz increased its staff to 30 employees to oversee its latest capacity expansion from 20K barrels to 35K barrels per year.

“We couldn’t be happier with our decision to work with Liberator Distributing,” says Jeremy Cowan, Founder of Shmaltz Brewing Company. “They have wholeheartedly embraced our craft beer portfolio and are as excited as we are about growing our presence here in Atlanta, which has deep roots in beer and a booming craft beer scene. The entire family at Liberator has welcomed our brand and you can feel the level of enthusiasm from everyone in the company. We look forward to this exciting chapter of our growth with them.”

This week, Shmaltz Brewing founder Jeremy Cowan will host two Atlanta events:

*Wednesday, August 10, 2016 @ The General Muir (1540 Avenue Place, Suite B-230, Atlanta, GA, 5 pm): Join Jeremy Cowan at The General Muir in Atlanta for a special Meet & Greet and flights of award winning beers from Shmaltz Brewing.

*Thursday, August 11, 2016 @ The Midway Pub (552 Flat Shoals Ave SE, Atlanta, GA, 5pm): Jeremy Cowan will host a Meet & Greet at The Midway Pub, and craft beer fans can come enjoy flights of award winning beers from Shmaltz Brewing including vintage Jewbelation 2011®.

Shmaltz’s national wholesaler network expands to 35 states, and He’brew — The Chosen Beer® is also available internationally in both Canada and Hong Kong.

For a full list of Shmaltz’s distributors, please visit:

Liberator Distributing

Liberator Distributing was created out of a need for a new model of beer distribution. We view our role as an extension of the breweries we represent, not as an owner of their brands. Making beer accessible both geographically and economically is beneficial to all parties, from supplier to retailer to consumer. We believe that by keeping margins low, our suppliers’ products will get into people’s hands quickly, maximizing freshness, flavor, and product rotation. We know that our success and the success of our brewery partners are one and the same. First and foremost, we are beer lovers. Providing high-quality beer to people is not just our business, it is our passion. We are therefore very proud of our portfolio, and represent all of our brands with that same passion. That is why we say that at Liberator Distributing, we deliver the bomb.

About Shmaltz Brewing Company

Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases. ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 10 gold and 6 silver medals from the World Beer Championships in the past several years.