Shmaltz Brewing Company Signs with Artisans Cellar in Missouri


Clifton Park, NY — Shmaltz Brewing Company is thrilled to announce its collaboration with a new Missouri distributor, Artisans Cellar. The latest addition to Shmaltz’s team of distributors across the country, Artisans Cellar enhances the regional retail presence and draft availability of the award-winning craft beer line: He’brew — The Chosen Beer. Shmaltz’s distribution growth throughout the country comes on the heels of opening a new 20,000 square feet brewing facility in Clifton Park, NY. Shmaltz increased its staff to 30 employees to oversee its latest capacity expansion from 20K barrels to 35K barrels per year.

“We couldn’t be happier with our decision to partner with Artisans Cellar,” says Jeremy Cowan, Founder of Shmaltz Brewing Company. “They have wholeheartedly embraced our craft beer portfolio and are as excited as we are about growing our presence here in Missouri, especially St. Louis, which has deep roots in beer and a booming craft beer scene. The entire family at Artisans has welcomed our brand and you can feel the level of enthusiasm from everyone in the company. We look forward to this exciting chapter of our growth with them.”

“Shmaltz Midwest is excited to be starting a new chapter with this rapidly expanding distribution company that has been built from the ground up in a method that’s similar to our own company,” says Jeffrey Doerr, Midwest Regional Sales Manager — Missouri of Shmaltz Brewing. “We will work with Artisans Cellar to spread the chosen beer all throughout my home state of Missouri. Be on the lookout for Slingshot and Hop Manna everywhere that the connoisseur’s can be found. With 20 years of brewing some amazing and extreme beers, everyone can become an honorary member of The Tribe Called Shmaltz. L’chaim Suckas!”

This week, Shmaltz Brewing founder Jeremy Cowan will host two St. Louis events:

*Wednesday, July 6, 2016 @ Cicero’s (6691 Delmar Ave, University City, MO, 6 pm): Join Jeremy Cowan at Cicero’s in St. Louis as he discusses Shmaltz’s past and present. You’ll hear inside knowledge about Shmaltz throughout the past 20 years and how he grew to own his own facility in Clifton Park, NY. There will be laughs and beer for all!

*Friday, July 8, 2016 @ Llywelyn’s Pub Wester Groves (17 Moody Ave, Webster Groves, MO, 5 pm – 7 pm): Enjoy some of Shmaltz’s biggest beers and year-round classic Slingshot American Craft Lager® at Llywelyn’s Pub. The Goliaths of Shmaltz And A Slingshot Too event will also feature Bock Bock® (Imperial American Bock Lager Aged In Bourbon Barrels), SHE’BREW — Triple IPA®, and Wishbone Session Double IPA®.

Shmaltz’s national wholesaler network expands to 35 states, and He’brew — The Chosen Beer® is also available internationally in both Canada and Hong Kong.

For a full list of Shmaltz’s distributors, please visit:

Artisans Cellar

We are a St. Louis based craft beverage distributor, with a statewide reach. Our focus is high quality beverages for the masses.

About Shmaltz Brewing Company

Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases. ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 9 gold and 5 silver medals from the World Beer Championships in the past several years.