The Chandler, Ariz.-based craft brewery will launch its lineup — which includes Devil’s Ale, HopShock IPA, SunSpot Gold, Mr. Pineapple Wheat Beer and a variety pack — in both on and off-premise accounts throughout the state in June.
“We believe in true partnerships with friends that are committed to educating, serving and selling craft beer in America,” Anthony Canecchia, founder and brewmaster of SanTan, said in a press statement. “Ben E. Keith Beverages has undisputedly dedicated their houses to the development of the American craft revolution, which is part of our mission at SanTan Brewing.”
Kevin Bartholomew, president of Ben E. Keith, voiced his excitement to be working with the brewery, which only opened in 2007, but is projecting 25,000 barrels this year.
“We have had consumers reach out to us for several years, asking if SanTan brands might be coming to our state soon,” said Bartholomew, per statement. “What we are most excited about is that SanTan’s entire ‘Southwestern Style Ales” portfolio will resonate well with our ever expanding consumer base.”
Additional information is available in the press release below:
Chandler, Arizona — With plans for distribution in Texas this June, SanTan Brewing Company is teaming up with the Ben E. Keith Beverages to introduce its uniquely southwestern style ales including Devil’s Ale, HopShock IPA, SunSpot Gold, Mr. Pineapple Wheat Beer and a SanTan variety pack.
SanTan has teamed up with Ben E. Keith in order to successfully launch into on and off-premise accounts throughout Texas. Their dedication to the development and progress of the craft beer industry, their marketing experience, and commitment to excellence are just a few of the many reasons that SanTan Brewing Company is proud to announce their partnership.
SanTan Brewing Company founder and brewmaster, Anthony Canecchia, stated, “We believe in true partnerships with friends that are committed to educating, serving and selling craft beer in America. Ben E. Keith Beverages has undisputedly dedicated their houses to the development of the American craft revolution, which is part of our mission at SanTan Brewing”.
Social media will play a key role in gaining public awareness of the launch. SanTan Brewing has set up a dedicated Facebook page at www.facebook.com/santanbrewingtexas to keep thirsty fans in Texas updated on where to find SanTan beers on draught and in cans.
“We are very excited to be partnering with SanTan Brewing in Texas. We have had consumers reach out to us for several years, asking if SanTan brands might be coming to our state soon. What we are most excited about is that SanTan’s entire ‘Southwestern Style Ales” portfolio will resonate well with our ever expanding consumer base,” Kevin Bartholomew, president, Ben E. Keith Beverages.
SanTan Brewing Company is the second largest craft brewery in the state of Arizona and the 14th fastest growing craft brewery in the nation according to the Brewers Association data of 2012. In 2013, SanTan reached classification as a regional brewery, as defined by the Brewers Association. They will produce 25,000 barrels of their signature ales and lagers in 2014.
SanTan recently launched the Southern California market. They received a great response and are on the way to completing their regional footprint, making SanTan the premier brewery throughout the Southwest!
About SanTan Brewing Company
Open since 2007 under the leadership of founder and brewmaster, Anthony Canecchia, SanTan Brewing Company has established a strong reputation as one of Arizona’s favorite craft breweries. In addition to brewing, SanTan features a friendly neighborhood brewpub in Downtown Chandler, which has quickly become one of the top local food and beer destinations in the Phoenix metro area.
All SanTan Brewing Company craft beers are Southwestern Style Ales. SanTan’s brews are fermented to completion and carbonated higher than traditional American beers for a more effervescent, crisp and refreshing hand crafted beer — perfect for quenching your thirst in the hot Arizona sun and throughout the southwestern region of the US.
In 2009, SanTan Brewing began distributing their Southwestern Style Ales throughout the state of Arizona, operating with a mission to pair craft beer with craft food that would inspire great conversation and good times. 2014 marks the beginning of taking this journey throughout the Southwest and California.
SanTan beers have won numerous national and statewide awards including two medals at the US Open Beer Championship: bronze in 2013 and gold in 2011. SanTan Brewing also took home a silver medal at the 2011 Great American Beer Festival and won Best Brewery in Arizona, selected by the Phoenix New Times and the Arizona Republic, in 2013 and 2011.
About Ben E. Keith Beverages
Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company’s Beverage division is the third largest independent beer wholesaler in the country. The company also distributes import beers, craft beers, wine products and nonalcoholic beverages. With fourteen Sales & Distribution Centers in Texas including Abilene, Austin, Brownwood, Commerce, Dallas, Denton, El Paso, Ft. Worth, Houston, Kerrville, Llano, Palestine, San Antonio, and Waco, the company operates throughout the state of Texas. For more information, please visit http://www.benekeith.com/beverage/.