The Redhook Brewery certainly pushed some buttons last year when it launched a rather crude ad campaign littered with frat-boy humor.
Now, Redhook has gone political in its latest ad campaign in support of same-sex marriage. The company is calling it their “So Gay” campaign and they hope to influence voter opinion on the issue of gay marriage.
Below is a press release with more details on the campaign from the company’s Seattle-based ad agency, Frank Unlimited
SEATTLE —Prior to Election Day, in Washington State, craft beer Redhook has adapted its ongoing, “He’s Redhook” advertising to take a stand pro same-sex marriage, on the state’s Referendum 74. The work is by advertising agency Frank Unlimited, Seattle.
The long-running campaign has offered “Redhook’s”?wiseguy opinions—as if Redhook were a person—and now has him saying, “Getting married is so gay. It’s about time.” Beneath that, text goes on record: “Redhook supports equality on November 6.”
Previous opinions have all been apolitical, e.g. “Redhook predicts they’ll move the fences in [at Safeco Field] next year,” or, on a roadside construction site billboard, “Redhook is betting the over on this tunnel project.” The “So Gay”?ad runs online, on news and sports sites, geo-targeted to Washington.
Frank Unlimited creative credits go to creative director/art director Zach Hitner and creative director/copywriter Forrest Healy. Photography is by Curtis Jackson, Seattle.
Redhook, Woodinville, Wa. & Portsmouth, N.H., is a division of Craft Brewers Alliance, Inc. (NASDAQ: HOOK), Portland, Ore. www.redhook.com craftbrewers.com
Frank Unlimited, Seattle, is a creatively driven, full-service advertising agency with clients including Sound Credit Union, Seattle Cancer Care Alliance, Redhook Ale Brewery, Full Circle organic foods and The Everett Clinic. www.frankunlimited.com